native mobile monthly report - june 2012

MOBILE MONTHLY REPORT / JUNE 2012

CONTENTS

2

» Section 1: Mobile Events and Happenings

» Section 2: Mobile Landscape

» Section 3: Smartphones

» Section 4: Tablets

» Section 5: Mobile Networks

» Section 6: Social Media

» Section 7: Mxit

» Section 8: Applications

» Summary: Key Trends in Mobile for June 2012

MOBILE MONTHLY REPORT/JUNE 2012

3

MOBILE EVENTS &

HAPPENINGS


SECTION 1

INSERT VIDEO HERE

• At its 2012 World Wide Developer Conference (WWDC), Apple unveiled its latest operating system for mobile devices

• iOS 6 for iPhone 3G, 4 and 4S, 4th generation iPod Touch, iPad 2 and the new iPad, will come with new features: • FaceTime over 3G,

• Facebook integration,

• Siri smarter and integrated, 3D Maps to compete with Google Maps,

• Mail update,

• Passbook,

• Photo-sharing through Photo Stream,

• Safari iCloud tracking

• Guided access for those with special needs

MOBILE MONTHLY REPORT/JUNE 2012 4

Design Taxi, 12 June 2012

APPLE UNVEILS iOS 6

AT WWDC

INSERT VIDEO HERE

APPLE REVEALS

STATS AT WWDC

• There are over 365 million iOS devices in use, 80% of which are running iOS 5

• Apple also claims to have 140 million iMessage users, with 1 billion messages sent a day

• The App Store has 400 million user accounts, with a total of 650 000 applications – 225 000 of which are designed for the iPad


ITWeb, 12 June 2012

INSERT VIDEO HERE

GOOGLE REVEALS STATS

AT I/O CONFERENCE

• The Internet Giant revealed that there has been a total of 400 million Android activations, with 1 million activated per day

• This is substantial growth from the 700 000 activations Larry Page said the mobile OS was getting in January 2012

• Google says much of the growth occurred in emerging markets such as Indonesia

• Android is the worlds most popular smartphone OS and owns 56% of the market

• There are approximately 600 000 games and applications available for Android devices with 20 billion downloads


The Next Web, 27 June 2012 Memeburn, 27 June 2012

INSERT VIDEO HERE

MOBILE MAKES ITS

FIRST APPEARANCE

AT CANNES LIONS

• A new category for 2012, Mobile received 965

entries from 47 countries

• Leading the jury for the inaugural category was

Tom Eslinger, digital creative director, Saatchi &

Saatchi. 99 entries were shortlisted with 11 going

on to win Gold, 14 Silver and 28 Bronze

• Jason Xenopoulos, CEO of NATIVE, attended this

years Cannes Lions festival


Bizcommunity, 20 June 2012

INSERT VIDEO HERE

MOBILE HEALTH

SUMMIT HELD IN

CT • GMSA, in partnership with mHealth Alliance,

hosted the 2nd annual GSMA-mHealth Alliance Mobile Health Summit 2012 in Cape Town to encourage the collaboration and relationships needed to realise the potential of mobile health

• Industry leaders discussed the role mobile platforms can have in the delivery and distribution of healthcare services around the world as well as driving the sustainability of mHealth

8 MOBILE MONTHLY REPORT/JUNE 2012

Memeburn, 1 June 2012

INSERT VIDEO HERE

MOBILE IN THE

ENTERPRISE

• The Mobile Monday event themed “Mobile in the Enterprise” provided expert opinions about driving operational efficiency through mobile technologies

• Some of the trends discussed included:

• Mobile data is faster and cheaper

• Innovation in mobile phone hardware

• Smartphones becoming cheaper

• Competition among vendors

• Growth of the ‘prosumer’

• Availability of enterprise mobility apps


SECTION 2

10

MOBILE

LANDSCAPE


INSERT VIDEO HERE

COCA-COLA USES MOBILE

AS PRIMARY CHANNEL IN

OLYMPIC CAMPAIGN

• In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role

• The Move to the Beat campaign includes the My Beatmaker application for smartphones, which enables teens to create their own beat through the motion of their phone

• The mobile aspect of the campaign will be activated in more than 50 countries around the world with QR codes in store, SMS activation at live music events, links within the brand’s desktop and mobile experience for the Olympics and augmented reality associated with packaging


Mobile Marketer, 6 June 2012

INSERT VIDEO HERE

AFRICA - A MOBILE

FIRST CONTINENT

• Andile Ngcaba while speaking as part of a panel emphasized Africa is a mobile-centric society, noting that there are 95 mobile devices for every one PC.

• Derek Wilcocks added that Africans were some of the early adopters of technology and while he stressed that technology was not always available to support some of the early innovation he noted that this is changing due to the Sea Cable landings on South African shores


Business Tech, 10 June 2012

Image by Paul Butler, employee at Facebook

INSERT VIDEO HERE

INMOBI SHOWS

IMPROVED USE OF

BLACKBERRIES IN SA • Recent research conducted by InMobi into its South African

network revealed steady growth of 14% in advertising impressions for the first quarter of 2012

• Total advertising impressions recorded on its South African network for the first three months of 2012 grew to over 5,4 billion, from the 4,7 billion recorded in the last quarter of 2011

• Advertising is clearly growing as an effective marketing channel in South Africa

• Advertising impressions recorded from Blackberry 8520 mobile phones grew substantially from 9,8% to 32,6% since the last quarter


InMobi, 6 June 2012

INSERT VIDEO HERE

MOBILE MEDIA

CONSUMPTION • A recent study conducted on mobile media

consumption (InMobi & Decision Fuel, Mobile Media Consumption Research, Feb 2012), indicated that people are spending an average of 43 minutes or 11,3% of their day using online newspapers, magazines, radio, television and web browser platforms

• This increases to 113 minutes or 29,7% when taking into account mobile web browsing only

• Combined, these figures indicate that 40,9% of the public's total day's media consumption is taking place online


InMobi, 6 June 2012

INSERT VIDEO HERE

KALAHARI’S MOBILE

SHOPPING RESULTS

• Online retailer kalahari.com revealed 2012 Mobile Shopping Survey findings, analysing behaviour of over 4 000 connected South Africans

• The survey revealed that 73.4 percent of tablet owners were using the device to shop online, and that the Apple iPad was the most popular tablet in South Africa, followed by the Samsung Galaxy

• It also showed more than a third of connected shoppers owned a tablet and used it to shop online for items such as electronic books, music, flight tickets, or for banking

• A growing number of South African women were buying tablets, as from August 2011 to date, 54% of tablet buyers are male and 46 percent female.”


Techsmart, 11 June 2012

INSERT VIDEO HERE

TABLETS

• 78.3% of SA’s connected shoppers own smartphones

• 74.2% of shoppers access internet via smartphones everyday

• Blackberry is the most popular Smartphone followed by Apple’s iPhone

• Close to 98% feel accessing the mobile internet is as safe as accessing it through a fixed line

• More than a quarter of SA’s connected are already shopping online using their phones, an 11.3% increase from last year

• 63.2% plan to shop on their phones in the near future


MyBroadband, 11 June 2012

KALAHARI’S MOBILE

SHOPPING RESULTS

(CONT.)

INSERT VIDEO HERE

DELOITTE’S ANNUAL

TECHNOLOGY TRENDS

REPORT

• The 2012 report lists 10 trends grouped into 2 categories:

• Category 1: Disruptors

• Social Business, Gamification, Enterprise mobility, User empowerment, Hyper-hybrid cloud

• Category 2: Enablers

• Big data goes to work, Geospatal visualisation, Digital identities, Measured innovation, Outside-in architecture

• Deloitte believes that these trends have the potential to elevate the business game with technology


ITWeb, 14 June 2012

INSERT VIDEO HERE

E-REPORT ON NEW

URBAN TRIBES OF SA

• Dion Chang’s trends analysis company Flux Trends defined 12 new South African urban tribes to help people connect with their customers in meaningful ways

• Some names include “Diamond Chips”, “Faith Based Youth”, and Technohippies”

• The report is available as an eBook through Amazon, Exclusive Books and Kalahari



INSERT VIDEO HERE

GLOBAL MOBILE

ADVERTISING MARKET

WORTH $5.3BN IN 2011

• This number comes out of a report done by the IAB Mobile Marketing Center of Excellence together with AIB Europe and HIS Screen Digest

• The report also shows the regional shares with the Middle East Africa region making up 3.2% of the $5.3bn

• Mobile advertising is the fastest growing part of the advertising industry

• This was the first report initiated by Industry to size the mobile advertising market globally


Mobile Magazine Magazine, 6 June 2012

INSERT VIDEO HERE

SA 2ND

IN ACCELERATING

MOBILE-DRIVEN

INTERNET GROWTH

• This comes out of Cisco's annual Visual Networking Index (VNI), where after Country lead, systems engineering at Cisco SA, Leon Wright said “SA's rapid growth curve is hugely driven by consumer devices. The average person accessing the Internet via mobile means has three IP-enabled devices

• Cisco projects mobile data traffic will grow 49-fold from 2011 to 2016

• Cisco says the proliferation of tablets, mobile phones and other smart devices, as well as machine-to-machine connections, are driving up the demand for connectivity

20

ITWeb, 1 June 2012


INSERT VIDEO HERE

“THE INTERNET IS

GOING MOBILE” • Ericsson released their “Traffic and Market Report”

looking at the mobile landscape for the next 5 years

• Ericsson’s head of strategic marketing and intelligence Patrick Cerwall says “The Internet is going mobile. Mobile PC and tablet subscriptions will, by 2017 be at the same level as fixed broadband subscriptions”

• In the first quarter 2012, globally there were 6.2 billion mobile subscriptions, 170 million net additions with smartphones accounting for 35-40% of all new phones sold

• In Africa, there were 680 million mobile subscriptions in the first quarter, with 30 million net additions during the same period. This places the continent’s overall mobile subscription penetration rate at 55%

• In sub-Saharan Africa, mobile subscriptions are expected to increase by 200-250 million in the next 5 years

21

ITWeb, 26 June 2012


Mobile subscriptions by region Q1 2012

INSERT VIDEO HERE

NEW VERSION OF

WASPA’S CODE OF

CONDUCT

• The Wireless Application Service Providers

Association (WASPA) recently added a “strong

consumer protection clause” relating to WAP, to

its Code of Conduct

• The WASPA receive 150 000 complaints a month

from people who want billing to stop on the

services

• Russel Stromin, Chairperson of WASPA’s Code of

Conduct committee said the new clauses

represent a commitment towards ensuring South

Africans mobile users feel secure when they

interact with WASPA’s member services



Version 12.0 of the WASPA Code of Conduct

can be found here:

http://www.waspa.org.za/code/archcoc.shtml

ITWeb, 18 June 2012

INSERT VIDEO HERE

PMAILER CHANGES

NAME TO EVERLYTIC

• Philani Mdingi, Digital Marketing Manager says the name change reflects its product, Everlytic, as a unified platform for sharing content via email, mobile and social media with powerful analytics

• The new name Everlytic is derived from its philosophy of being an ever evolving product that is always there for you and its powerful analytics that enable you to keep an eye on the bottom line, your campaigns' return on investment



INSERT VIDEO HERE

STELLENBOSCH

BECOMES A WI-FI

TOWN

• According to a report by the Cape Argus,

Stellenbosch will become the first town in South Africa to offer the entire town free Wi-Fi

• The “Internet Connectivity Project” initiative is a joint operation between the town, Stellenbosch University and Mxit

• Pieter Ventor, Head of the Stellenbosch municipality’s finance portfolio states: “By the end of the year, the entire Stellenbosch area will have free Wi-Fi”


Cape Argus, 20 June 2012

INSERT VIDEO HERE

CLICKS TARGETS LOWER

END CONSUMERS WITH

MOBILE HEALTHCARE

• Clicks has teamed up with healthcare purchaser Health Connects to launch cellphone healthcare vouchers that can be redeemed at its pharmacies

• The prepaid vouchers, branded 'Impilo', which is a Nguni word for 'health' or 'wellbeing', are aimed at people who do not belong to medical schemes

• The vouchers, which are loaded onto a cellphone, are transferrable to other people and can be used to pay for consultations with nurses and over-the-counter medicines at any Clicks' clinic. They are bought and redeemed in much the same way as prepaid electricity and cellphone airtime



SECTION 3

26

SMARTPHONES


INSERT VIDEO HERE

SMARTPHONE WARS

MEANS NO SPACE FOR

NEWCOMERS • A new report by ABI Research confirms that the

smartphone market truly is a “two horse race” with results showing Apple and Samsung garner 50% of the global smartphone market and 90% of its profits, leaving RIM, Nokia and new-comers sitting in the wings

• Smartphone shipments grew 41% year on year to 144.6m as of March 2012

• RIM and Nokia find themselves caught between a rock and a hard place - at the high end of the smartphone market is Samsung and Apple. At the low end cheap market is China’s Android devices becoming popular in emerging markets


Tech Central, 1 June 2012 ITWeb, 20 June 2012

INSERT VIDEO HERE

RIM DELAYS

BLACKBERRY 10

LAUNCH

• RIM has delayed the launch of its next generation Blackberry phones until next year- more than a year later than initially promised, causing its shares to drop 14%

• RIM’s board is under mounting pressure to consider unpalatable options such as selling its network business or forming an alliance with Microsoft

• One of these options is to for RIM to abandon its own operating system and adopt Microsoft’s upcoming Windows Phone 8 as Nokia has


ITWeb, 29 June 2012

INSERT VIDEO HERE

SAMSUNG GALAXY

SIII LAUNCHED IN

SA

• The Galaxy SIII is believed to be the one phone that can compete with the iPhone

• It became the fastest selling gadget in history when it was launched in Europe a few days earlier with 9 million pre-orders

• Even after the next iPhone is released, around October this year, the S3 will outsell it in South Africa simply on the basis of greater availability

• In the past, Samsung has ensured that the South African market is well-supplied with its devices

29

Gadget, 8 June 2012


INSERT VIDEO HERE

MTN SCORES

EXCLUSIVITY ON NOKIA

LUMIA 900 IN SA • Serame Taukobong, Chief Marketing Officer at

MTN SA: “The award-winning smartphone is scheduled to arrive at MTN stores across the country on June 28th and available on an MTN Anytime 200 contract for R369 per month over 24 months including 75MB Internet bundle for the duration of the contract. MTN customers can experience world-class Internet connectivity in the palm of their hands.”

• Nokia’s flagship Windows Phone Device, the Lumia 900 is Nokia’s top Windows phone-powered device


Tech Central, 1 June 2012 ITNewsAfrica, 20 June 2012

INSERT VIDEO HERE

VODACOM FIRST

NETWORK TO OFFER

HUAWEI FLAGSHIP

SMARTPHONE

• The dual-core Ascend P1 will be available from 7 July 2012

• South Africa is the first country outside China to see the long awaited P1 launched

• The Vodacom deal is a coup with Huawei which has struggled to make inroads into the mobile market in SA despite being dominant in the supply of 3G modems

• The exclusivity negotiated with Vodacom signals a new network war, following Nokia striking a deal with MTN for its Lumia 900 phone


Gadget, 22 June 2012

INSERT VIDEO HERE

NEW CATEGORY OF MOBILE

USERS: SMARTPHONATICS

• Research by ACI Worldwide and Aite Group details specific geographic ad demographic trends among emerging market segments

• A smartphonatic is someone who changes their shopping, financial and payment behaviour as a result of owning a smartphone. These smartphonatics are driving the demand for mobile payments and banking

• Globally, nearly 25% of consumers can be classified as smartphonatics

• Identified smartphonatics by country represent a country’s mobile maturity level

• South Africa ranks 2nd at 42% of smartphonatics in the world with the majority (36%) of smartphonatics are aged between 20 and 31 years old

32



INSERT VIDEO HERE

SAMSUNG INTRODUCES

NFC TAG SOLUTION

• NFC stands for "Near Field Communication”, where you literally tap

your phone against something to initiate the transfer

• NFC tags are little stickers that, when touched by an NFC-enabled

device, can then cause an action to happen

• Samsung have launched their own version of NFC tags called

TecTiles whereby the phone reads a TecTile chip in seconds and

sends you straight to the programmed command

• There are four link categories: location-based (Foursquare check-

ins, Google Maps locations), social (Facebook Like, Facebook status

post, Twitter profile), settings and apps (join Wi-Fi, turn phone on

vibrate), and communication (send text, make a call

• Future Samsung devices will contain the NFC capabilities to read

TecTiles


Digital Trends, 13 June 2012

INSERT VIDEO HERE

STUDY SAYS

DEVELOPERS PREFER

IOS OVER ANDROID

• According to the latest findings from research company Flurry Analytics, nearly 70% of new apps are built for iOS, while the other 31% are built for Android

• While Google is winning the the mobile OS wars in number of handsets it ships out, its not winning with developers

• While Google made some gains in Q1 2012, edging up to over 30% for the first time in a year, we believe this is largely due to seasonality, as Apple traditionally experiences a spike in developer support leading up to the holiday season



INSERT VIDEO HERE

GOOGLE CONFIRMS

NEXT VERSION OF

ANDROID IS “JELLY

BEAN”

• Google accidentally spilled the “beans” about the next big Android release

• Users who tried to purchase an unlocked Galaxy Nexus from the Google Play store were greeted by a message describing the device as “the first phone with Android 4.1 Jelly Bean”

• It can be confirmed that the operating system will be coming to the Galaxy Nexus HSPA+ version first

• Google officially launched Android 4.1 at the I/O with the release of Jelly Bean

35

Engadget, 21 June 2012


SECTION 4

36

TABLETS


INSERT VIDEO HERE

NO. OF TABLETS USED

IN SOUTH AFRICA

• Speaking at the Flux Trends Review 2012 conference, Arthur Goldstuck provided the latest World Wide Worx research on tablet penetration in South Africa

• The statistics show there are roughly 240,000 Apple iPads, 215,000 Samsung Galaxy Tabs, and 5000 Blackberry Playbooks

• This number would likely have increased as a result of the new iPad launch in April 2012


Gadget, 7 June 2012

INSERT VIDEO HERE

WINDOWS 8 TABLET

REVEALED

• At a mysterious, last minute press conference, Microsoft confirmed it would be selling its own Microsoft branded Windows RT tablet under the Surface badge

• Surface is Microsoft’s first attempt at developing its own hardware for Windows

• Early hands-on reports are praising the Surface and it’s high build quality


Tech Crunch, 18 June 2012

INSERT VIDEO HERE

GOOGLE INTRODUCES

NEW NEXUS 7 TABLET

• At the I/O conference, Google debuted its co-branded tablet with Asus, barely a week after Microsoft revealed its first entry into the tablet market

• The new Nexus 7 tablet, priced at $199, the 7” device is a tough competitor to the Kindle Fire

• The device is designed to display Google Play content like magazines and movies

• It features Wi-Fi, Bluetooth and NFC with a 9 hour video playback battery life, while only weighing 340g

• The device will run on the new Android v4.1


Tech Crunch, 18 June 2012

INSERT VIDEO HERE

AMAZON TO LAUNCH

TWO NEW KINDLE FIRE

TABLETS

• The e-commerce giant is expected to launch the 7” “Coyote” and the 10” “Hollywood” tablets as early a next month

• The announcement comes hot off the heels of Google’s announcement of the Nexus 7 tablet – an inexpensive tablet that many are calling the “Kindle Fire Killer” as it is specifically designed for users who enjoy watching movies, playing games and reading e-magazines- directly playing the Kindle territory


Mashable, 28 June 2012

INSERT VIDEO HERE

NEW SMART CASE

FOR APPLE IPADS

• The company has offered a magnetic Smart Cover since the launch of the iPad 2, but that doesn’t protect the back of the device

• The R629 Smart Case covers the front and back of your iPad, leaving space for your camera, flash and dock connector, and comes in a variety of colours



SECTION 5

42

MOBILE

NETWORKS


INSERT VIDEO HERE

MARKET SHARE

OF MOBILE

TELECOM

NETWORKS IN

SA


Tech Talk Africa, 6 June 2012

INSERT VIDEO HERE

BLACKBERRY BIS

WARS

• This month 8ta announced it would be offering a Blackberry Internet Service (BIS) package for half its usual price

• A few days later, Cell C hit back with two offers of its own

• These offering are making Blackberry a competitive option in the lower income groups



INSERT VIDEO HERE

8TA PROVIDES BEST

BROADBAND SERVICE

• MyBroadband conducted its latest broadband survey this month, revealing that 8ta mobile broadband services tops the list of the best mobile broadband products in South Africa

• The latest MyBroadband survey was completed by over 5,000 people, of which around 1,550 were wireless broadband users

• 8ta received the highest average score which was boosted by a particularly high value for money rating

• The table provides an overview of the average scores (out of 10) of the prominent mobile broadband services in South Africa



INSERT VIDEO HERE

TELKOM LOOKING

INTO 4G

• Telkom could win the race to be the first large telecommunications operator in SA to launch a commercial fourth-generation (4G) mobile network using long-term evolution (LTE) technology

• Telkom’s chief financial officer and acting CEO of its mobile unit, 8ta, Jacques Schindehütte, confirms that the company is planning the network and that the company believes its future lies more in mobile broadband services than in legacy cellular voice offerings


Tech Central, 8 June 2012

INSERT VIDEO HERE

8TA SHOWS LIGHT AS

TELKOM PROFITS

SLUMP

• In the face of a multimillion rand loss, 8ta subscriber numbers are up by 213.2% to nearly 1.5 million

• The number of broadband users has also risen by 10% to 827 091

• The number of fixed lines in service fell below 4 million for the first time in decades

• Perhaps this demonstrates how the dependence on fixed lines is decreasing as the number of mobile phone subscribers increases

• The fixed line penetration rate has fallen to 7.9% of the population, from 8.3% previously, while mobile phone penetration rate is over 100% of the population



INSERT VIDEO HERE

MTN DEFENDS ITSELF

IN IRAN MOBILE

LICENSE SCANDAL • In the last month, MTN has faced allegations of bribery

relating to a mobile license in Iran and has come under intense public scrutiny over its non-controlling 49% stake in Irancell

• In March 2012, Turkcell filed a US$4.2bn civil claim accusing MTN of bribing Iranians and South Africans to get the license which was originally awarded to Turkcell

• MTN Group CEO Sifiso Dabengwa: “MTN has been threatened and attacked by a disappointed competitor and a disgruntled former employee”

• Former MTN Group CEO Phuthuma Nhleko has also denied allegations of bribery



INSERT VIDEO HERE

VODACOM, RIM GIVES

CUSTOMERS A NEW

WAY TO BUY APPS • Together with BlackBerry maker Research In Motion

(RIM), the cellphone operator has devised a new billing service that enables Vodacom customers to buy apps by charging the transaction directly to their contract or prepaid account

• “Vodacom customers will also be offered the flexibility of charging in-app purchases to their regular bill, or deducting the costs from their prepaid account”

• According to Richard Boorman, Vodacom's Head of Corporate Affairs, the operator has a base of roughly two million BlackBerry users in SA


ITWeb, 18 June 2012

INSERT VIDEO HERE

VODACOM MD SIPHO

MASEKO RESIGNS

AFTER 9 MONTHS

• MD of Vodacom SA and COO of the Vodacom Group since September last year, Maseko will be stepping down from all his directorships of the group's companies, says Vodacom. “[Maseko] has decided to leave the company to pursue other interests”


ITWeb, 14 June 2012

INSERT VIDEO HERE

EX VIRGIN CEO

TAKES JOB AT GLO

NIGERIA

• Steve Bailey has been appointed Chief Commercial Officer at Glo

• Glo is the largest mobile operator in Nigeria with more than 25 million subscribers after MTN who has more than 35 million subscribers in Nigeria



INSERT VIDEO HERE

CELL C TO GET NEW

HEAD OFFICE CAMPUS

• The 50 000sqm campus north of Sandton will integrate all of Cell C’s disparate offices

• It will include the head office, a national network operations centre, customer walk-in centres, the call centre and a distribution warehouse

• It will be located opposite Top TV’s head office across the Buccleuch interchange and will form part of the Waterfall Business Estate development

• It will house 2500 people including Cell C staff, contractors and suppliers

• The expected move in date is December 2013

52



Artists impression

SECTION 6

53

SOCIAL MEDIA


INSERT VIDEO HERE

WORLD MAP OF

SOCIAL NETWORKS

• Facebook is the most popular social network in 137 countries worldwide – at least according to a combination of Alexa and Google Trends for Websites traffic data

• This map shows how dominant Facebook has become


The Next Web, 10 June 2012

INSERT VIDEO HERE

FACEBOOK TO BE

BUILT INTO iOS 6

• During Apple’s keynote at the Worldwide Developers Conference, Senior Vice President of iPhone Software Scott Forstall announced that the company’s mobile iOS 6 software — in beta now — will feature deep Facebook integration

• Users who sign-in to Facebook via iOS will have access to the social network within popular apps such as calendar and contacts

• Other features include uploading your Facebook location information right from Apple’s new Maps app, and posting a game score from Game Center



INSERT VIDEO HERE

FACEBOOK LETS

USERS FIND

FRIENDS NEARBY

• Users can now find fellow Facebook users who are in close proximity and add them without actually doing a search using their name

• It is available on the mobile web and is now a feature for Facebook’s iOS and Android apps

• Users concerned with privacy need not worry as you can only appear on the list of nearby people if you are logged onto Facebook and have the “Find Friends Nearly” page open at the time

• This service has not been officially announced and may still be tweaked to curb any other privacy issues


ITWeb, 25 June 2012

INSERT VIDEO HERE

FACEBOOK

LAUNCHES MOBILE-

ONLY ADVERTISING • Marketers can now buy Sponsored Stories in the News Feed

and specify where they would like those advertisements to appear: the desktop, mobile or both

• Nearly half of Facebook’s more than 900 million users access the site via a mobile device. The more time users spend accessing the social network through its — until today, ad-free — mobile versions, the more ad revenue Facebook stands to lose. Thus, it is critical that Facebook develop mobile ad offerings that bring in as much revenue as its desktop ad products

• In the two weeks since Facebook began selling mobile advertising separately, mobile sponsored stories got 13 times the click-through rates, and 11.2 times the money per impression on mobile compared to all of Facebook’s desktop ads


Mashable, 7 June 2012 Tech Crunch, 19 June 2012

INSERT VIDEO HERE

FACEBOOK

LAUNCHES APP

CENTRE

• The app centre currently has around 600 apps available with big names on board like Draw Something, Pinterest, Nike+GPS and more

• What makes it different?

• It lets you browse the apps your friends use

• Claims to only list high-quality apps based on recommendations

• You can send apps from your computer to your mobile device with the “Send to Mobile” feature

• Only available in the US for the moment



INSERT VIDEO HERE

IMPROVED FACEBOOK

TWITTER

INTEGRATION

• There has been no official announcements but Facebook status updates will now carry links to hashtags and user handles

• This will include additional rich media experiences related to a photo @mention or #hashtag

• This will be helpful to people who like to manage their social media from one place



INSERT VIDEO HERE

TWITTER STATS

IN SA

• Portland Communications and Tweetminster monitored more than 11.5 million location-tagged tweets in Africa and conducted a survey of the continents 500 most active Twitter users to deliver what can described as the first comprehensive report on Twitter use on the continent

• South Africans generate about 80 tweets per minute from its 1.1m registered twitter users


Tech Talk Africa , 5 June 2012

INSERT VIDEO HERE

TWITTER BIRD

GETS A

MAKEOVER

• Twitter’s creative director Doug Bowman explains the design of the new bird: This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends

• What does this mean for advertisers?

• From now on, the new bird will be the universally recognisable symbol of Twitter

• There is no longer a need for text, bubbled typefaces, or a lowercase “T” to represent the Twitter brand



INSERT VIDEO HERE

FOURSQUARE MOVES

FROM CHECK-INS TO

RECOMMENDATIONS

• The location-based social network Foursquare wants to help users find more things to do, rather than just arriving and checking-in

• It has launched Version 5, changing the user experience to encourage discovery

• Foursquare has also added a ‘like’ button onto friends check-ins



INSERT VIDEO HERE

MICROSOFT

PURCHASES YAMMER

• So, what exactly is Yammer? Well, it's a simple social network designed not to connect you with family, but with your co-workers

• Microsoft has purchased the company for $1.2 billion

• Yammer will continue to live as a stand alone service, which should make its 5 million users and countless Fortune 500 customers happy

• But Microsoft will certainly be looking to fold its features into its own suite of enterprise offerings like SharePoint and Office 365


Engadget, 25 June 2012

http://www.engadget.com/tag/microsoft

http://www.engadget.com/tag/microsoft

INSERT VIDEO HERE

LINKEDIN GETS

HACKED

• LinkedIn experienced a security breach when 6.5 million hashed LinkedIn passwords were posted online by a Russian hacker

• The company promised to add another layer of security by salting as well as hashing its database for account passwords, which makes the encrypted passwords harder to crack

• The company has urged users to change their passwords



INSERT VIDEO HERE

EXCLUSIVE BOOKS

GAMIFIES ITS

WEBSITE

• Exclusives.co.za has introduced “Stickers”, a first for online shopping in SA

• Visitors to the website can now earn Smileys and Personal Discount Stickers and unlock group discounts

• You now get rewarded for rating their products and sharing them via Twitter and Facebook

• Exclus1ves.co.za customers can now earn up to a 25% discount on books, ebooks, music, movies and games just by dragging and dropping stickers on to items they want


Exclusives Blog, 18 June 2012

SECTION 7

66

MXIT


INSERT VIDEO HERE

ALAN KNOTT-CRAIG

JR LAUNCHES BOOK

ON MXIT

• Mxit is Africa's largest social network, connecting users who have a mobile phone that connects to the Internet.

• More than that, it has become a cultural force, a community of millions, with its own economy, its own infrastructure, its own systems, its own traditions

• With 50-million users, in 120 countries, 23-billion messages a month and up to 50 000 daily signups, this is a story that needed to be told.


Memeburrn, 1 June 2012

INSERT VIDEO HERE

MXIT RELEASES

USER API

• Developers now have the ability to release social apps that build upon user information. In addition, it provides users the ability to control when their non-public personal information is shared with a third-party application

• The User API opens up new API calls across 3 key areas for Mxit application developers to build upon: social graph, profile information, and media library


Memeburrn, 1 June 2012

INSERT VIDEO HERE

INSIGHT INTO MXIT &

ITS FUTURE PLANS

• In an interview, Alan Knott-Craig Jr gave the following insights into Mxit’s business model and future strategy for its expansion into Africa

• Mxit makes its money from selling content

• 30% of its revenue is from advertising

• 70% is from users paying for digital content through its Moola currency

• 80% of Mxit’s active user base is from South Africa at 10 million

• Mxit has users in every African country – none over a million users (except SA with 10 million users)

• Mxit has never spent any money on advertising- its name has spread purely through word-of-mouth

69

Polity, 13 June 2012 Balancing Act, 5 June 2012


70

• How do people use Mxit?

• Connect: to communicate with the outside world

• Entertainment: to escape from the real world

• Self-help: to learn in an anonymous and private environment

• What makes Mxit so attractive?

• Its handset agnostics- it works on both feature phones and smartphones

• Its free

• Where is Mxit going?

• Help people build digital communities

• Give people the means to make money

• Connect every person in the world to one platform


INSIGHT INTO MXIT & ITS FUTURE

PLANS (CONT.)


INSIGHT INTO MXIT & ITS FUTURE

PLANS (CONT.)

71

• There are four things that Mxit is chasing:

• Engagement with consumers

• Real world payments- act as a plug-in/means of accessing money

• In the pipeline with two major banks which is going to be announced soon

• Mxit Reach – creating tools that enables Government and NGO’s to use Mxit as a communication platform and a means of delivering applications in an African context

• Future vision:

• To be the biggest platform in Africa for connecting people



INSERT VIDEO HERE

THE MOBILE GATEWAY

TO CONSUMER

INSIGHTS

• Pondering Panda, part of the World of Avatar, group which also owns Mxit, is a consumer insights company that uses the connectedness of mobile & digital technology to find out what people really think

• With exclusive access to Mxit (Africa’s largest social network), it engages with millions of people, across the demographic spectrum, in real-time

• With Butch Rice on board, Pondering Panda has completed over 1 million interviews using mobile technology in 6 months and shows no sign of slowing down, receiving between 1000 and 3000 responses within a 24 hour period


INSERT VIDEO HERE

PONDERING

PANDA

RELEASES

SURPRISING

LSM STATS ON

MXIT USERS


INSERT VIDEO HERE

TRADEPOST TO BE

RENAMED TO SHOP

• Mxit is planning a new Tradepost Structure, starting with renaming it to “Shop” and a redesign

• Mxit is in the process of researching and testing the prototype on its users

• The new structure should improve sales and the ability to find content easier

• The new structure is available to test: “16) The Laboratory -> 8) Test the NEW Tradepost!”

74

MXit Forum, 22 May 2012


INSERT VIDEO HERE

PHOTO SHARING,

FILTERING NOW

POSSIBLE ON MXIT • Motribe has launched a new photo-based app called

MxPix for people with feature phones

• Not surprisingly, the Mxit community have embraced the app, particularly when the most commonly used device on Mxit is the Samsung E250 and Nokia 3110

• In the first 3 days after its launch it got:

• Signups: 33,245

• Photos uploaded: 16,955

• Likes: 37,059

• Page views: 1,540,944

• Motribe has also added a ‘share to Facebook’ feature to MxPix



SECTION 8

76

APPLICATIONS


INSERT VIDEO HERE

VODACOM ASKED

THEIR FACEBOOK

FANS WHAT

MOBILE APPS

THEY DOWNLOAD


Vodacom Facebook, 5 June 2012

INSERT VIDEO HERE

GOOGLE, COCA-COLA

WIN FIRST EVER

MOBILE GRAND PRIX

• Grow Interactive Norfolk / Johannes Leonardo New

York took home the first Mobile Grand Prix for their

Google entry 'Hilltop Re-imagined for Coca-Cola’

• Google created an Android and iPhone app in which

people could actually send people free Cokes (from

specially made and strategically located vending

machines) from their phone. Users could send a

personalised message along with the Coke—using

Google Translate to convey the message in the

recipient's language


Business Insider, 20 June 2012

Watch the video below to see Google's mobile

ad:

http://youtu.be/k8PEZz-IOtI

INSERT VIDEO HERE

MOBILE APP

FACILITATES FACEBOOK

PAYMENTS

• New Zealand ASB, will be launching in July a mobile banking app that will allow people to make payments through Facebook

• ASB Mobile will allow people to pay their Facebook friends without using a bank account number, regardless of whether they are an ASB customer

• Anna Curzon, ASB GM of brand experience and digital channels says “The next step in this evolution is being able to seamlessly make payments from their smartphones using Facebook as a channel


ITWeb, 25 June 2012

INSERT VIDEO HERE

TELKOM RELEASES

FINANCIAL RESULTS

APP

• Designed and built by Telkom, the free app allows

users to read annual reports, check annual and

interim results as well as stay up to date with

SENS announcements

• The free iPad app is now live on the Apple App

store and is available for public download in

preparation for Telkom’s Annual Results

Presentation on 8 June


Gadget, 7 June 2012

INSERT VIDEO HERE

IPAD APP FOR 8TA

CUSTOMERS

• 8ta has recently launched a self-service iPad app that will assist prepaid and contract customers in managing all their 8.ta data needs, even when the customer has no airtime or data bundles.

• The app can be downloaded for free from the Apple App Store onto an iPad

• With this app, the customer is able to manage their airtime and data bundle balances, redeem airtime vouchers, top-up online as well as purchase data bundles anywhere, anytime


Gadget, 12 June 2012

INSERT VIDEO HERE

NEDBANK INTRODUCES

MOBILE BANKING APP TO

EMPLOYEES

• The Nedbank App Suite has been launched internally to the bank’s staff members for testing before being rolled out to the public

• The app has been in development for 2 years

• Nedbank CEO Mike Brown says the app will be available on smartphones and a variety of feature phones

• Upon commercial launch, Nedbank says the App Suite will include a “first to market” online share trading offering, corporate batch authorisations and business banking password reset capability

• “Other useful NedApps include mobile banking, balance enquiry, payments, transfers, branch locators, forex calculators, application lead forms and more”


ITWeb, 26 June 2012

INSERT VIDEO HERE

STANDARD BANK LAUNCHES

OWN APP TO PUBLIC

• A day after Nedbank launched a beta app to its staff, Standard Bank launched its own mobile banking app directly to the public

• In just over 48 hours of launching, the Standard Bank transactional banking app was downloaded 7 389 times. According to stats provided by Standard Bank, the majority of downloads were to Apple devices, with 4 215 Apple downloads, 1 783 Blackberry downloads and 1 397 for Android devices

• “It was the number one free app to be downloaded from the South African Apple App store,” Itumeleng Monale, head of self-service channels for Standard Bank, told Moneyweb

• This transactional banking app comes post the development of Standard Bank’s research app, launched in October 2011, which provides research and information services

• The app is available for iPhone, Android and Blackberry


MoneyWeb, 29 June 2012 Memeburn, 27 June 2012

INSERT VIDEO HERE

CEO OF FNB REVEALS APP

NUMBERS ALMOST ONE

YEAR SINCE LAUNCH

• Since launching its mobile banking application on the 20th July 2011, FNB has seen over R4 billion in transactions go through the app. This is according to Michael Jordaan, who announced the figure via his Twitter account

• The figure shows two-fold growth in transaction value going through the app, since the R2 billion landmark Jordaan reported in February

• Jordaan also tweeted that the FNB App had over 200,000 transacting users, making over two million transactions



INSERT VIDEO HERE

GOOGLE CHROME

NOW AVAILABLE ON

APPLE DEVICES

• One of the world’s top Internet browsers can now be found on the iPhone and iPad, as Apple finally granted access to its arch-foe’s more popular browser

• Chrome has 310 million “active users”, says Google Senior Vice President Sundar Pichal

• Google’s browser, along with Google Drive, the cloud storage service, will begin to appear on in the Apple store for download


ITWeb, 29 June 2012

INSERT VIDEO HERE

YELLOW PAGES BULKS UP ITS

DIGITAL OFFERINGS

• Telkom’s latest annual results say that Trudon (who publishes the printed pages on behalf of Telkom) is moving on to become a local online solutions provider in order to keep up with changes in the market

• It will still continue to print the physical book for a period of time, as there is still demand - about six million books are dropped off each month

• Trudon is adding QR codes into the advertisements in the Yellow Pages to “close the loop”

• In the last seven to eight months, since launch of its app, the app has been downloaded more than 200 000 times and the digital platforms combined have about 800 000 unique users each month

• The sites also have responsive design capabilities whereby the sites detect devices and render the screen accordingly



INSERT VIDEO HERE

APPLE ANNOUNCES NEW

MAPS APP AT WWDC

• Soon after Apple’s Maps announcement, Garmin — one of the world’s largest GPS device providers — watched its stock drop nearly 10 percent for the day

• With Maps for iOS 6 , the new app leverages the data connection on the device, something dedicated GPS units aren’t always equipped with

• Apple listed a range of features, including local point-of-interest search; Yelp integration with reviews and photos; over 100 million business listings; and traffic data all packed in

• More importantly, the all-new Maps app includes something Android users have enjoyed for years: integrated turn-by-turn navigation


Wired, 12 June 2012

INSERT VIDEO HERE

LAYAR MAKES

STIKTU AVAILABLE

GLOBALLY

• The social augmented reality app Stiktu, lets users mark up the real world with graffiti and stickers using only their smartphones. With the app you can take a snapshot of anything, and then use the built-in editing tools to draw on the photo, add messages, or place virtual stickers

• These creations can be shared on Facebook and Twitter, but they'll also show up when another user scans the same item — and those users can then like and comment on what you've made



INSERT VIDEO HERE

CONSUMERS CAN NOW

CONTROL VIDEO ON

MOBILE • Condition One is a technology company developing next

generation immersive video applications

• Its flagship product is an embeddable immersive video player

for the iPad / iPhone, which they license to media companies

and brands

• Pivoting and tilting an iPad 2, it manipulates the

corresponding field of view

• It has just announced that Mercedes, Discovery

Communications, XL Recordings, The Guardian and Popular

Science will be participating in its pilot launch



INSERT VIDEO HERE

FLIPBOARD NOW

AVAILABLE ON

ANDROID

• Flipboard is an award winning app that helps people “stay up to date with the things that matter most”

• The popular news app presents content in an attractive magazine-style format

• Until recently it has only been available on iOS

• Flipboard also announced it has incorporated Google+ and YouTube into the app



INSERT VIDEO HERE

ONLINE SHOPPING AID

FOR BEAUTY INDUSTRY

• Kaboose is an easy-to-use free mobile and web-based shopping aid, which enables shoppers to get the best deals on over 20 000 beauty products sold at over 4000 stores countrywide, all in real-time. Described as a first for South Africa, the launch has two parts - one for retailers and the second for consumers

• The launch of the manager site for brands and retailers, facilitates the upload of product, price, promotion and store information for the brands they represent or stock is now live.

• The consumer site for shoppers is scheduled to go live in July



INSERT IMAGE IN BACKGROUND

MAKE SURE IT FILLS THE SCREEN 100%

AND SO…


THE KEY TRENDS IN MOBILE FOR JUNE 2012


» The gloves are off! With “mobile wars” becoming the buzz word in the mobile technology space, competition has intensified in the month of June

» The wars also continue locally between network operators for lower data costs and the race to be first to market

» We are seeing competitors becoming more comfortable with collaborating or integrating their systems for the benefit of consumers. As they say “keep your friends close and your enemies closer”

» The mobile smartphone world is clearly dominated by two key players, however the African market does not reflect this. Smartphones are the future, but feature phones are the present

» Mobile banking is a key emerging trend in South Africa, with clear evidence that banks are making aggressive inroads with the launch of smartphone banking apps

» Mobile is increasingly playing a pivotal role in digital marketing strategies, and we are seeing more purpose-driven mobile applications being introduced into the market. Again, we are seeing brands compete aggressively to be first to market

INSERT VIDEO HERE


CONTACT US

Vuyisile Sisulu | Mobile Technologist [tel] +27 (11) 555-3800 [cell] +27 (82) 679 5415 [fax] 0867210884 [email] [email protected]

Tracy Aberman | Mobile Strategist [tel] +27 (11) 555-3800 [cell] +27 (82) 754 6111 [fax] 0867210884 [email] [email protected]

Angus Robinson | Director: Mobile, Content, Community & Media [tel] +27 (11) 555-3800 [cell] +27 (83) 635 4400 [fax] 0867210884 [email] [email protected]

Should you have any mobile insight, strategy, campaign or solutions requirements please contact any one of us.

mailto:[email protected]



native mobile monthly report - june 2012

Technology