NATIONALS

2018 MEDIA GUIDE

OFF-ROAD EXPO

SAND SPORTSSUPER SHOW

Off-Road Expo offers the greatest collection of off-road companies, parts, equipment, gear and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and UTV/ATV’s to camping and adventure travel, fans have the unique opportunity to meet and talk with industry experts.

Each September, hundreds of exhibitors and thousands of attendees come together for the biggest and most exciting dune and dirt sports EXPO in the world. Join us for three days of fun and the latest Sand Rails, UTVs, ATVs, Side x Sides, accessories, apparel and a whole lot more.

W E S T C O A S T E V E N T S

4-WHEEL JAMBOREE

SILVER LAKE JEEP INVASION

The 4-Wheel Jamboree Nationals Series are geared toward the truck, jeep and off-road enthusiast, drawing fans from across the country and Canada. The Fairgrounds at all three Jamborees become a 4x4 playground for the 4-wheel drive hobbyist – whether the participant likes to drive it, race it or show it off. New for 2018, TERRACROSS racing will be an integral part of the series. Designed to bring partners and athletes together, TERRACROSS sponsorship offers on-site exposure, print, digital and television opportunities.

Join more than 1,000 Jeep owners for a weekend of duning, Jeep trial rides, live music and access to latest jeep products.

NATIONALS

E A S T C O A S T E V E N T S

W E S T C O A S T E V E N T O V E R V I E W

18,800+ OPT-IN EMAIL SUBSCRIBERS

59,200+SOCIAL MEDIA

AUDIENCE

102,124UNIQUE WEB

VISITORS PER YEAR

329,895PAGE VIEWS PER YEAR

180,000+PRINT COPIES OF SAND

SPORTS AND OFF-ROAD GEAR GUIDE

21,500+ OPT-IN EMAIL SUBSCRIBERS

115,100+SOCIAL MEDIA

AUDIENCE

81,750UNIQUE WEB

VISITORS PER YEAR

308,078PAGE VIEWS PER YEAR

180,000+PRINT COPIES OF SAND SPORTS

AND OFF-ROAD GEAR GUIDE

O F F - R O A D E X P O S A N D S P O R T S S U P E R S H O W

E A S T C O A S T E V E N T O V E R V I E W

30, 800+ OPT-IN EMAIL SUBSCRIBERS

66,450+SOCIAL MEDIA

AUDIENCE

30,000+PRINT COPIES OF THE

4WJ FAN GUIDE

136,325UNIQUE WEB VISITORS

PER YEAR

924,369PAGE VIEWS PER YEAR

1,000+ JEEPS

4 - W H E E L J A M B O R E E S I L V E R L A K EJ E E P I N V A S I O N

NATIONALS

Bonnier’s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading.

GENERAL INFORMATION:

64%

AGE 18-44

AVERAGE

HOUSEHOLD

INCOME MARRIED

40%

AVERAGE NUMBER OF AUTOMOBILES OWNED PER

HOUSEHOLD3.21.3 AVERAGE NUMBER OF

OFF-ROAD VEHICLES OWNED PER HOUSE

38%OF ATTENDEES

OWN AN ATV

75,000OF ATTENDEES TRAILER OR FLAT

TOW THEIR VEHICLES

27%

A U D I E N C E P R O F I L E

NATIONALS

Bonnier’s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading.

GENERAL INFORMATION:

47%

AGE 25-44

AVERAGE

HOUSEHOLD

INCOME MARRIED

45%

97%OWN AT LEAST ONE OFF-ROAD VEHICLE 37%

OF ATTENDEES OWN A UTV/

ATV

153,00034%

OWN A 4-WHEEL DRIVE TRUCK

36%

A U D I E N C E P R O F I L E

AVERAGE AMOUNT SPENT AT THE EXPO

Bonnier’s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading.

GENERAL INFORMATION:

65%

AGE 25-44

AVERAGE

HOUSEHOLD

INCOME MARRIED

76%

92%OWN AT LEAST ONE OFF-ROAD VEHICLE

91% 57%OF ATTENDEES

OWN A UTV/ATV

OWN A MOTORCYCLE

161,500

A U D I E N C E P R O F I L E

42%ARE IN MARKET OR POTENTIALLY IN MARKET TO PURCHASE AN ATV OR UTV

ON-SITE EXPOSUREBusiness-to-consumer and experiential marketing prove to be the most effective tool for sponsors. Bonnier’s off-road event audiences attract the most passionate and extreme

off-roading audience in the country. As a sponsor, your brand will connect with your target market face-to-face within a high-energy, meaningful atmosphere.

OPPORTUNITY FOR ENGAGEMENT INCLUDES:- Interact with attendees at the event

- On-site presence for your company

- Signage, logo inclusion and literature distribution

- Product sales opportunity

- Customized programming to fit client needs

NATIONALS

SCOTTSDALE, AZ• April 21 & 22POMONA, CA

• September 29 & 30

COSTA MESA, CA• September 14-16

LIMA, OH• June 8-10

BLOOMSBURG, PA• July 13-15

INDIANAPOLIS, IN• September 14-16

SILVER LAKE, MI• June 1-3

Bonnier’s off-road events are supported by a comprehensive campaign with national, regional, and/or local advertising through print, radio and television, a well-publicized website, e-mail campaigns, social media promotion and much more.

EXTENSIVE EXPOSURE

• PRINT: › Sponsor advertising and brand presence on

all national, regional, and/or local promotional materials

› Advertising opportunity in the 4-Wheel Jamboree Fan Guide and the Sand Sports and Off-Road Gear Guide

• DIGITAL: › Name and/or logo inclusion on website,

custom email, video opportunity and ROS banner ads

• ON SITE: › Up to 80’x30’ space for engaging with

attendees, signage, banner inclusion, and direct-to-consumer product sales

• SOCIAL: › Inclusion in social media campaign targeting

off-road and 4x4 enthusiasts and owners

S P O N S O R S H I P C O M P O N E N T S

Opportunity for customized print & digital campaigns

SALES@FAMILYEVENTS.COM