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NATIONALRESEARCHCORP.www.nationalresearch.com

In today’s economic climate, the need to maximize a product’s impact in its target market is greater than ever. With current technology, there is no shortage of information available to marketing departments; the problem is in the dissemination of all the obtainable data. How do you qualify and quantify all the

relevant particulars? Marketing departments need high-quality analytical tools to help them process all these overwhelming statistics.

The goods and services that healthcare firms provide, however, require that management maintains a very high standard of care within every aspect of the organization, including the marking department.

In the current economy the one thing certain about the healthcare industry is its uncertainty. Paul Getty is quoted as saying, “Without the element of uncertainty, the bringing off of even the greatest business triumph would be dull, routine, and eminently unsatisfying.” Rob Harris reports on how National Research Corporation is bringing a level of certainty to its clients in the midst of the current turbulence

Uncertainty

National Research Corp.

In the current economy the one thing certain about the healthcare industry is its uncertainty. Paul Getty is quoted as saying, “Without the element of uncertainty, the bringing off of even the greatest business triumph would be dull, routine, and eminently unsatisfying.” Rob Harris reports on how National Research Corporation is bringing a level of certainty to its clients in the midst of the current turbulence

Uncertainty clarified

http://www.toluna-group.com

National Research Corp.

According to the Centers for Disease Control and Prevention (CDC), more than 83 percent of adults and more than 91 percent of children in the United States had some form of contact with a healthcare professional last year. This amounts to a staggering 1.1 billion people, and more than 902 million of these contacts were physician office visits.

In the US alone there were more than 116 emergency department visits, 46 million inpatient procedures performed, and over 88 million outpatient procedures performed just last year. Healthcare is now 15.3 percent of the US gross domestic product and is expected to increase in the next few years. With new legislation regulating the healthcare industry, spiraling costs, and an erosion in consumer confidence, healthcare corporations need solid information in order to make good business decisions for their stakeholders.

National Research Corporation (NRC) is a

At Toluna we provide companies the ability to

answer questions of their target audience quickly

and efficiently. We leverage a unique approach

to respondent recruitment and engagement with

our online community and proprietary Real-Time

Sampling methodology. At Toluna, we guarantee

that the data clients receive is of the highest quality.

Unlike other panel providers, Toluna has

developed a unique online community approach

to the management of its panels. Through

the use of Web 2.0–based technology, it has

created the world’s first social voting community

site (www.toluna.com) focusing on maximizing

panelist engagement to offer increased survey

responsiveness and data reliability to its clients.

Toluna quality improvement firm that offers performance measurement and improvement services to organizations and businesses specializing exclusively in the healthcare industry. NRC has an established client base of over 2,000 hospital facilities and over 6,000 long-term care providers. With its technical innovation and the ability to perform large-scale research projects, NRC surveys approximately 2 million patients, 500,000 long-term care patients, 500,000 healthcare employees, and 500,000 senior risk assessments on an annual basis.

NRC not only offers research assistance, it also provides services in hospital governance, marketing performance measurement, and a wide array of other useful marketing tools. Founded in 1981, NRC has maintained a commitment to improving the quality of healthcare through an improvement in the patient’s experience and by improving the healthcare industry with quality performance measurement.

One of the firm’s premiere services is NRC Picker, which gives healthcare firms the analytical ability to view and understand the interactive relationship between the perceptions and experiences of employees and the patient experience. NRC believes that if you have committed employees, your organization will have better patient-centered care. Research has also shown that when patients perceive that their level of care was at a high standard, a higher level of employee performance will result. NRC Picker provides a series of modules that management can choose from based on organizational concerns or needs. At the heart of NRC Picker is its mission to bring you the unfiltered voice of the patient by removing the clutter and noise of unimportant distractions so that you may clearly hear what matters most. NRC Picker gives a Web-based set of tools to caregivers and managers to help continually improve the patient experience and analysis process.

“With current technology, there is no shortage of information available to marketing departments; the problem is in the dissemination of all the obtainable data. How do you qualify and quantify all the relevant particulars?”

National Research Corp.

Another product NRC offers is the Illuminate program, which enables hospitals to contact every patient within 48 hours of discharge to assess any clinical or service issues the patient might have. Illuminate has the capability to be fully operational within 30 days of the initial launch of the program. It provides communication and educational support for the organizational staff to deliver an ongoing patient outreach support and evaluation system. Illuminate has proven over time that it can consistently improve patient satisfaction, reduce preventable readmissions, reduce complaints and claims, and reduce patient and family anxiety. In addition, real-time alerts and aggregate reports are compiled by the system. The quantitative data collected can help management at the systems level to improve overall performance and assist in the employee coaching process.

NRC has recently added a new product to its line of consumer research offerings called Healthcare Market Guide (HCMG) Ticker. Ticker is a new way for organizations in the healthcare industry to gather relevant information about their local market. Traditionally, HCMG has always gathered information for an annual survey for its own corporate use. Ticker takes that information, adds the capability to perform continuous measurement possibilities, and relays this information to a usable format for local client access. With constant updates, immediate local market information can be accessed to gain new insights and help firms make important marketing decisions based on current market trends. Ticker can also be personalized to add survey questions pertaining to clients’ specific local area and includes the ability to establish online focus groups and bulletin boards. This management tool is tailored specifically for marketing departments that need a dynamic, flexible, and easy-to-use Web-based research engine.

With problems in the US economy and uncertainty in the healthcare system due to legislative turmoil, businesses are forced to invest their marketing budgets wisely. They know that their product needs to deliver a customer satisfaction index of 100 percent, must have zero defects, must have no pricing problems, and needs to maintain a reasonable profit level. Knowing that the product in the healthcare industry is the American people, the bar has to be set high when people’s lives and those of their loved ones are on the line. www.nationalresearch.com

NATIONALRESEARCHCORP.www.nationalresearch.com