national diploma of copywriting
TRANSCRIPT
NATIONAL DIPLOMA OF COPYWRITING
01 NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
OUR MISSION OUR VISIONTo give our students the knowledge to enable them to better their businesses and careers which will ultimately improve the economy of South Africa.
To offer South Africa’s only accredited range of digital marketing courses and education programmes.
The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to our custom-built online system with superior functionality and all our marketing courses being accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA). In addition to this, we are a member of the IAB South Africa. DSM is also an endorsed member of the CPD Certification Service of the UK. Our courses are therefore internationally transferable and endorsed. From an organisational standpoint, having your staff proficient in digital marketing will allow you to understand your market better and enable you to target your advertising and marketing more effectively resulting in a positive ROI. Digital School of Marketing is BBBEE compliant.
Who is the Digital School of Marketing?
Have you always been good at writing and wanted a professional qualification to enable you to spread your wings into a lucrative career in copywriting?
The Digital School of Marketing National Diploma of Copywriting gives students a thorough grounding in the principles of copywriting as well as what it takes to become a copywriter with practical skills.
02
YOUR FUTUREBEGINS TODAY
With this SETA-accredited Qualification under your belt, you will be able to work in anyenvironment that needs copy generated regularly. Examples of these are:• Ad agencies• Marketing firms• Digital marketing companies• Large corporations
Who would be suited for this course?• School leavers who want to become copywriters• Individuals wishing to make freelance writing a career• Digital marketers who want to improve their grasp of writing and editing
This SETA qualification will furnish you with all the knowledge you need to start an exciting career as a professional copy writer. So, if writing is your passion then this comprehensive qualification if just for you!
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
COURSE MODULES
03
01
02
03
04
05
06
07
08
09
10
11
13
12
INTRODUCTION TUTORIAL
BUILD TEAMS TO MEET SET GOALS AND OBJECTIVES (SAQA US: 15237- NQF 5, 3 CREDITS)
UNDERSTAND AN ADVERTISING AGENCY OR DESIGN COMPANY (SAQA US:117581- NQF 5, 8 CREDITS)
COPY, COPYWRITING AND THE COPYWRITER (SAQA US:117581- NQF 5, 8 CREDITS)
MARKETING COMMUNICATIONS PRODUCTION (SAQA US:117604- NQF 5, 5 CREDITS)
UNDERSTAND MARKETING COMMUNICATIONS ROLES (SAQA US:10065- NQF 5, 12 CREDITS)
CREATIVE PRINCIPLES OF COPYWRITING (SAQA US:117593- NQF 5, 10 CREDITS)
CREATIVE WRITING PROCESS (SAQA US:117600- NQF 5, 5 CREDITS)
PROCESSES IN A MARKETING COMMUNICATION CONTEXT (SAQA US:230469- NQF 5, 8 CREDITS)
DEVELOP AND PRESENT CREATIVE WORK AND COMPILE WORK PORTFOLIO (SAQA US:117598- NQF 5, 8 CREDITS)
EVALUATE MEDIA (SAQA US:117595- NQF 5, 3 CREDITS)
IDENTIFY BRAND MIX ELEMENTS (SAQA US:10048- NQF 5, 8 CREDITS)
PRINCIPLES OF PERSUASIVE COPY (SAQA US:117585 NQF 5, 11 CREDITS) (SAQA US:230470- NQF 5, 9 CREDITS) (SAQA US:117602 NQF 5, 10 CREDITS)
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
COURSE MODULES CONT
04
15
16
14
17
18
19
20
24
21
25
22
26
23
27
MARKETING COMMUNICATIONS CONCEPTS (SAQA US:10064- NQF 5, 8 CREDITS)
PRESENT DATA TO STAKEHOLDERS (SAQA US:10055- NQF 5, 5 CREDITS)
INTEGRATE MARKETING PLANS WITH BUSINESS PROCESS (SAQA US:10050- NQF 5, 6 CREDITS)
CONCEPTUAL AND LATERAL THINKING (SAQA US:117578- NQF 5, 12 CREDITS)
THE MARKETING AND ADVERTISING CREATIVE PROCESS (SAQA US:230472 NQF 6, 10 CREDITS)
DEVELOP CAMPAIGN, MEDIA AND CREATIVE STRATEGIES (SAQA US:117589- NQF 6, 9 CREDITS)
MANAGE A COMMUNICATIONS PROJECT (SAQA US:117586- NQF 6, 10 CREDITS)
EFFECTIVE WORKING RELATIONSHIP WITH CLIENTS (SAQA US:119173 NQF 5, 8 CREDITS)
ACCESS, PROCESS, ADAPT AND USE DATA FROM TEXTS (SAQA US:115792- NQF 5, 5 CREDITS)
IMPLEMENT POLICIES FOR HIV/AIDS IN THE WORKPLACE (SAQA US:9224- NQF 5, 4 CREDITS)
ANALYSE, INTERPRET AND COMMUNICATE INFORMATION (SAQA US:120304- NQF 5, 9 CREDITS)
SUSTAIN ORAL INTERACTION & CRITICALLY EVALUATE SPOKEN TEXTS (SAQA US:115789- NQF 5, 5CREDITS)
PROFESSIONAL VALUES AND ETHICS (SAQA US:8648- NQF 5, 4 CREDITS)
WRITE AND PRESENT TEXTS (SAQA US:115790- NQF 5, 5 CREDITS)
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
COURSE MODULES CONT
05
28
29
30
31
INNOVATION AND LEAD INNOVATIVE PROJECTS (SAQA US: 15216 NQF 5, 4 CREDITS)
NATURE, ROLE AND HISTORY OF MARKETING COMMUNICATION (SAQA US:230471- NQF 5, 8 CREDITS)
CREATIVE SOLUTIONS FOR ADVERTISING MEDIUMS (SAQA US:117592- NQF 5, 15 CREDITS)
REQUIRED DOCUMENTS NCA
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
NANO COURSE CHANNEL
06
In addition to the accredited course mentioned above. You will have access to DSM’s Nano Course Channel were there are over 150 Nano courses available on the following topics:
MARKETING 101
BRAND MANAGEMENT
SOCIAL MEDIA
SEO
WEB ANALYTICS
COPY WRITING
ENTREPRENEURSHIP
SALES AND MARKETING
CONTENT MARKETING
LEADERSHIP SKILLS
DIGITAL TRANSFORMATION
PAID ADVERTISING
PROJECT MANAGEMENT
PUBLIC RELATIONS
MARKETING STRATEGY
MARKETING RESEARCH
Each and every Nano course has a selection of comprehensive multiple choice questions at the end of each course and once completed you will automatically get a DSM certificate for the course and a UK CPD accredited course with you can show case on your social pages, show your competency for a specific subject to your superiors in your work environment or even showcase on your CV.
The DSM channel is active under your personal profile for 12 months so even when your course is finished you can still carry on your learning with DSM and acquire additional skills in Digital Marketing and Business.
The DSM Nano course channel is the first of its kind in the education industry that allows you to gain additional knowledge that is above and beyond the course that you purchased.
The platform is designed both for a desktop and mobile so you can study freely when ever you see fit.
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS
All courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning
experience to the next level. On our learning platform, there are:
200 videos 100 infographics Assessments
Slides Progress trackers
Interactive feedback
VIEW A VIDEO ON THE COURSE
07
HOW YOU CAN LEARN AT DSM
Accreditations
1st Floor 292 Surrey Avenue Ferndale Randburg
Office 0861 428 710 | Fax 011 781 2941Email [email protected] www.digitalschoolofmarketing.co.za
Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07
NATIONAL DIPLOMA OF COPYWRITING PROSPECTUS