national cranberry cooperations 1996

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    National Cranberry Cooperative,

    1996

    Case Study

    Presented By-

    Mithilesh Singh

    RQ1201A04

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    Introduction

    Hugo Schaffer(VP of operations at NCC)

    Mel OBrien(Assistant)

    Will Walliston(The superintendent)

    Growers

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    Case Bakground

    NCC is a cooperative owned by Growers

    Peak season runs from 1st Sept, to 15th Dec

    Water Harvesting v/s Dry Harvesting

    Water Harvested berrries expected to grow

    from 58% to 70%

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    Receiving Plant #1

    Receiving of berries

    Temporary Holding

    Quality Grading

    Bulking & Bagging

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    Process Fruit Receiving

    Unloading and went through a small version

    of cleaning & drying

    Grading was done

    Recommendation by scaeffer:

    Installation of light meter system of color

    grading

    Requirement of full time skilled operator

    with a high pay

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    Temporary Holding

    Trucks tilted the content on the five rapidly

    moving Conveyers

    Problem Identified:

    Trucks had to wait for hours since no place

    for receiving berries for further operations

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    Destoning, Dechaffing & Drying

    1-16= Dry Berries

    17-24= Both dry & Wet Berries

    25-27= wet Berries

    Plant had 2 Dechaffing units dedicated to

    both wet & dry Berries

    Observation By Will Walliston:

    Inc. in wet berries coming to plant

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    Contd

    Recommendations by Walliston to OBrien:

    Coveting 1-16 holding bins of dry berries to

    wet berries holding bins

    OR

    New dryers for the wet berries costing

    $60,000 each

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    Quality Grading

    Jumbo separators-

    First Quality Berries

    Potential Second quality Berries

    Unacceptable Berries

    Logic Behind: Good Cranberries will bonce

    higher than poor cranberries

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    Scheduling The Workforce

    Requires 27 members workforce or 53

    members depending upon the relative

    volume Change in shift timings i.e. From 7-3 & 3-11

    Implication:

    Reduce in huge overtime expenditure

    Limit the extra capital they need to spend

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    Contd

    27 Permanent with $13.00/hr Avg

    15 Seasonal workers with $8.00/hr

    Crew of 8 members worked over night

    because wet fruit cannot sttay for longer

    time

    Plant worked for almost 22 haoue and rest

    time for maintaience and cleaning purpose

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    Problems Identified

    % of wet berries will continue to rise

    Trucks are currently not given timetable

    Very specific data's were not available,

    averages were used

    Trucks waiting time

    Inaccurate Grading

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    Recommendations

    Adding

    Dryers

    Bin Conversion

    Place in receiving plant

    for temporary storage

    of berries

    Start Dechaffing,

    Destoning, & Drying

    Earlier

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    Conclusion

    Removing Production

    Bottlenecks

    Increase Processing StartTime

    Cost Reduction

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    The End