NATIONAL CACFP | SOCIAL MEDIA | IT BEGINS WITH YOUR MISSIONSeptember 2013

Our mission is to tell the stories of pioneers making adifference in the world.

OUR PARTNERS

EMPLOYEE GARDENBREAKING GROUND AT THE CONVERGENCE OF FOOD + HEALTH

URBAN ORGANICSEASIER ACCESS TO HEALTHIER FOOD FOR MORE PEOPLE

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SOCIAL MEDIA: IT BEGINS WITH YOUR MISSION

1 BILLION+

SOCIAL USAGE IS UP 800% FOR U.S. ADULTS IN 8 YEARS

I don’t understand it.I’m simply too busy.I don’t fully see the value to my business.I don’t know where to begin.

COMMON REASONS FOR NOT PURSUING SOCIAL

LET’S TAKE A STEP BACK.

AND START WITH YOUR MISSION.

WHO SHOULD TAKE THE LEAD IN EDUCATING CHILDCARE PROVIDERS &PARENTS ABOUT NUTRITION?

AND WHO IS DOING IT NOW?

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WHAT BRANDS DO KIDSRECOGNIZE FIRST?

M&M’SREESE’SOREO

SUBWAYHERSHEY’SDORITOS

*HARRIS INTERACTIVE 2010

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“To be our customer’s favorite place and way toeat and drink.”

- McDonalds

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29MFollowers learning about foodfrom McDonalds on Facebook.

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“Bringing sweet moments of Hersheyhappiness to the world everyday.”

- Hershey

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6MFollowers learning about foodfrom Hershey’s on Facebook.

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“ to be the world’s premier consumerproducts company focused on

convenient foods and beverages...”- Pepsico

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17MFollowers learning about food

from Pepsi on Facebook.

SHOULD IT BE YOU?

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“We provide leadership on food, agriculture,natural resources, rural development, nutrit ion

and related issues based on sound publicpolicy, the best available science and efficient

management.”- USDA

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64KFollowers learning about food

from USDA on Facebook.

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Dedicated to strengthening families bystrengthening home-based child care.

- Child Care Nutrit ion, Inc.Ivanhoe, MN

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294Followers learning about food fromChild Care Nutrit ion on Facebook.

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“As food program specialists, our mission isto provide nutrit ional education and technical

support to child care homes and centers inEast Tennessee. We believe if children learn

to make healthy food choices at an early ageit will last a lifetime.”

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400Followers learning about food from

Our Daily Bread on Facebook.

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“To meet the needs of communities andfamilies through the provision of serviceswhich will enhance the well-being of all

people in need.”

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109Followers learning about food from Mid-

Sioux Opportunity, Inc. on Facebook.

NOT CONVINCED? YOUR AUDIENCE IS.

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SOCIAL MEDIA + MOBILEHAVE CHANGED THE

CONSUMER

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15%Only 15% of U.S. adults don’t use the internet. 5 years ago

that number was 30%

TRENDING

*Pew Research Center. 2013

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28%Only 28% of users would give up social networks for a week.

Slightly less would give up chocolate (25%).

TRENDING

*Center for Media Research - August 2013

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56%Of American adults are smart phone owners.

TRENDING

*Pew Research Center. 2013

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75%Bring their smart phones into the bathroom.

TRENDING

*Pew Research Center. 2013

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SOCIAL MEDIA HASCHANGED MARKETING

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85%People worldwide are connected online and

receive emails today.

TRENDING

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34%Number of U.S. homes without a landline.

TRENDING

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11,000,000Facebook business pages in 2012.

TRENDING

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SOCIAL MEDIA HASCHANGED THE EXPERT

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40%FOOD + MOM

BLOGS

NEARLY

VS. 15%HEALTH

PROFESSIONALS+PHYSICIANS

ROUGHLY

TRENDING

TRENDING

160MBlogs on

the Internet

70%+Consumers State Blogs

Impact Purchase Decision

80%+Internet Users Read

Blogs At Least Once/ Day

78%Internet Users Conduct

Product Research Online

38%Bloggers Will Write

About Brands They + or -

89%Journalists ConductResearch via Blogs

JUST LIKE THESE BLOGGERS YOU ARE AN INFLUENCERWITH SOCIAL MEDIA

NOW LET’S REVISIT THE INITIAL REASONS

I don’t understand it.I’m simply too busy.I don’t fully see the value to my business.It is not clear where I should begin.

COMMON REASONS FOR NOT PURSUING SOCIAL

YOURBUSINESS

BLOG

SOCIALMEDIA

WEBSITE

MOBILE

SEARCH

EMAIL

VIDEO &ANIMATION

DIGITALADVERTISING

NEWSMEDIA

LOTS OF RELEVANT CHANNELS

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AUTHENTICITY(YOUR MISSION)

VALUE(WHAT YOU DO)

RELEVANCY(AUDIENCE)

WEAVING YOUR STORY INTO SOCIAL

NOW WHAT?

Be on social so you know what is relevant

Build social into your business (find time)

Create realistic, attainable goals

Review your mission

NOW WHAT?

Start connecting and learning from each other

Like the USDA & others here on Facebook

Feel comfortable in experimenting

Appeal to the consumer (even those in the bathroom)

51*Source: “Cart to Kitchen 2013: Slicing Into Mom’s Food Attitudes”

IT IS NOT THE STRONGEST OF THE SPECIES THATSURVIVES, NOR THE MOST INTELLIGENT...IT IS THE

ONE THAT IS MOST ADAPTABLE TO CHANGE.-CHARLES DARWIN