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Page 1: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

MEDIA KIT NATIONAL

Page 2: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

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Home is your greatest luxuryAt Luxe Interiors + Design, we celebrate regional architecture and design, and encourage design enthusiasts to seek out and connect with local design professionals in the place they call home.

We impart this philosophy through multi-platform channels where we inspire, inform and engage with affluent design enthusiasts, architects, interior designers, home builders and the design community at large. From print and digital content to events and targeted distribution, we have built relationships in design communities across the country to connect the clients we love with the consumers we inspire.

Luxe is the only luxury shelter brand that infiltrates each regional market to speak directly to the design community and wealthy consumers who love design. The result is nearly 200 home features each year that showcase over 500 design professionals nationwide, and are devoured by over 3.2M+ across all platforms.

MAGAZINE515,000 total distribution13 regional editions and 1 national edition6x/year

LUXESOURCE.COM AND LUXE DAILY145K+ average monthly visitors840K+ average monthly page views5.45 average page views per visit

LUXE PREFERREDMarketing channels and services designed to add greater visibility to your desired audience

SOCIAL PLATFORMS2.2M+ followers

NEWSLETTERSTarget our trade and consumer audiences directly by email

SIGNATURE EVENTSGold List – annual celebration of professionals featured in-bookRED Awards – annual awards program recognizing excellence in residential designLuxe Connects – monthly networking events in each Luxe region

INDUSTRY DISTRIBUTIONTrade Shows (ICFF, KBIS, Maison et Objet, Salone del Mobile ...)Conferences (WESTWEEK, BOLD Summit, What’s New What’s Next ...)Markets (High Point, Atlanta, Las Vegas, Dallas ...)Design Centers (AmericasMart, DCOTA, Merchandise Mart, PDC ...)

MEDIAJETExclusive partner for private airport distribution 250+ private airport locations in North America

SOURCE: Google Analytics, January-July 2017; Direct from Social Platform, August 2017

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The Luxe Interiors + Design community is unrivaled

We have built the most powerful network in the design industry, connecting with the country’s leading architects, interior designers, builders and home design professionals.

Our team of over 75 editors and market directors connects our audience of over 3.2 million affluent design enthusiasts across all platforms with the leading local and national luxury

design firms. Through our prism of powerful photography and stories that captivate, we encourage readers to cultivate home as their greatest luxury.

We do more than just connect readers with advertisers; we build strong relationships within local design communities across the country, connecting

them to each other and the most affluent homeowners.

Here’s how:

• Hosting more than 18,000 face-to-face meetings with leading home design professionals across the nation each year

• Creating over 200 local networking events each year, connecting with home design professionals from more than 30 cities around the country

• Featuring the work and products of more than 20,000 leading home design professionals and companies

With every issue across the national network of Luxe, there are over 300 trade professionals who market their interior design, architectural and custom home building

firms across the network of Luxe Interiors + Design.

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SOURCE: IPSOS Reader Study, October 2016 (Total Audience); *Brand reach is determined by combining print audience, website unique visitors, and total social followers

Luxe Interiors + Design is the most affluent shelter magazineTHE READERBrand reach*: 3.2M+ College degree: 70%Total audience: 1.0M+ Postgraduate degree: 28%Average household income: $438,760 Average home value: $1,261,628Average net worth: $1,882,000 Own two or more homes: 32%Female: 85% / Male: 15% Average value of second home: $1,213,158Median age: 50 Visit luxesource.com: 69%Married: 72%

BRAND AFFINITYAverage time spent reading: 60 minutesPass-along rate: 2 peopleTurn to Luxe for designs they aspire to emulate: 63%Turn to Luxe for product ideas: 62%Turn to Luxe for inspiring editorial content and beautiful photography: 69%Turn to Luxe for product solutions: 65%

TRUSTS LUXE AND THE BRANDS THAT ADVERTISETrust Luxe as a resource for their design needs: 91%Took any action upon reading the magazine: 84%More likely to trust the advertising because of the editorial quality: 83%View Luxe as the premier resource when it comes to making serious purchase decisions: 66%More likely to trust a trade professional featured in Luxe than in another magazine: 61%

HOW THEY SPENDAverage spent on architects: $500,000 Average spent on contractors/home builders: $427,835Average spent on bathroom remodeling projects: $24,850Average spent on kitchen remodeling projects: $59,447

LUXURY LIFESTYLE94% are willing to pay more for high-quality items92% consider their home as one of their greatest luxuries83% prefer to buy products that offer the latest in new technology82% enjoy entertaining at home71% go to museums69% attend gallery art shows58% go to live theater performancesAverage domestic vacations in the last year: 6Average international vacations in the last year: 438% are likely to purchase/lease a luxury vehicle (BMW, Lexus, Mercedes-Benz, Audi, Tesla)

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*Not every editorial department runs in every issue or every market.

ABOUT THE EDITORPamela Jaccarino is the founding editor-in-chief of Luxe Interiors + Design, launched in 2005. Jaccarino was instrumental in helping to create the shelter brand, and under her direction Luxe Interiors + Design has grown over the past decade into an influential voice of luxury residential design with a distribution of over 500,000. In addition to overseeing all editorial content, Jaccarino is dedicated to expanding the brand’s digital presence across all platforms. A prominent speaker, she frequently lectures at industry events around the country, providing insight and inspiration about design. Prior to joining SANDOW, Jaccarino was an executive editor with the LVMH Group.

Luxe Interiors + Design produces nearly 200 regional home features and nearly 800 online stories per year—

more content than any other design brand.

Radar

RADARCurrent happenings in the worlds of art and design. Reports on high-style products and accessories, travel, art and the people behind the industry.

RADAR/SCENE – REGIONAL An of-the-moment roundup dedicated to ideas, shops and showrooms, and everything worth knowing on a local design level.

Market

SPOTLIGHT The editors’ curated selection of fabulous finds—furniture, lighting, home accessories and accents.

MATERIAL A striking presentation of design essentials for the home, from fabric and wallcoverings to hardware, flooring and stone.

TREND Discover trends from the worlds of fashion, home design and luxury goods.

Editorial Content

The Look

THE REPORT An in-depth look at the movements, trends and products defining the design industry now.

KITCHEN + BATH A visual showcase of ideas, new products and trends for making these practical spaces as chic as the rest of your home.

INSPIRATION FOUND A parting page dripping with inspiration for luxury living.

Features

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Page 6: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

KEY DESIGN CENTERS

Luxe Interiors + Design has set up targeted distribution at key design centers nationwide, capturing the highly influential design community.

AmericasMart AtlantaAtlanta Decorative Arts CenterBoston Design CenterChicago Merchandise MartDCOTA Florida

D&D Building NYCDallas Design DistrictDallas Market CenterDenver Design DistrictHouston Design Center

Laguna Design CenterLas Vegas Design CenterPacific Design Center (LA)San Francisco Design CenterSeattle Design Center

Source: BPA Statement, December 2016

71%Distributed to homeowners in the wealthiest zip codes in America, including a proprietary list of top trade professionals

12% Paid subscribers and newsstand

sales (single-copy sales) nationwide

7%Exclusive distribution in private jet terminals

10%Requested copies for distribution at design

centers, select showrooms, luxury hotels and targeted events

We reach all 50 states with dedicated regional magazines in the top DMAs.Total distribution: 515,000

Guaranteed rate base: 450,000

The largest network of luxury shelter magazines in the United States

STATES SERVED BY NATIONAL EDITION

STATES SERVED BY REGIONAL EDITION

NATIONAL NETWORK COVERAGE IN 50 STATES

NATIONAL

PACIFIC NORTHWEST

SAN FRANCISCO

LOS ANGELES

ORANGE COUNTY/

SAN DIEGO

DALLAS+FORT WORTH

HOUSTON

COLORADO

ARIZONA

NEW YORK

CHICAGO

PALM BEACH

MIAMI

AUSTIN+HILL COUNTRY

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Page 7: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

LUXE PRIVATE AIRPORT NEWSSTAND LOCATIONS

CURRENT LOCATIONS MULTIPLE LOCATIONS COMING SOON

Source: Russ Allen Prince & Associates

Luxe is distributed at 250+ private jet terminals nationally and internationally. 47,000 times per day, 1.4M flights a month, we speak to the wealthiest people

on earth—over 17.5M ultra-net-worth passengers each year.

We reach the most affluent consumers, biggest spenders and home enthusiasts in the wealthiest cities nationwide

ALL editions of Luxe Interiors + Design are available at ALL MediaJet locations250+ private airport locations across North America

47K times a day these locations reach the wealthiest people on earth$89M average net worth of private jet travelers

$1.75M spent annually on fine art $542K spent annually on home improvements

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Luxe Interiors + Design reaches affluent design enthusiasts across LuxeSource, Luxe Daily, newsletters and our suite of social media channels, allowing for us

to engage with our readers on a daily basis.

LUXESOURCE.COMFrom curated photo galleries and design ideas to profiles that showcase local resources, LuxeSource

delivers inspiration from locally sourced products from clients in each of our 13 regions.

LUXE DAILYLuxe Daily is dedicated to exploring the design world through original content, home tours and

features and newsworthy stories that range from art and architecture, to travel, culture and lifestyle. The editorial team covers the industry to deliver in-the-moment stories that create

a multi-faceted site to keep our readers engaged and aware.

Digital resources for design inspiration

We offer an array of e-mail newsletters designed to connect our advertisers and trade professionals with our readers, featuring product highlights,

professional listings and a dedicated customizable newsletter.

MARKETWeekly national newsletter; highlights latest

products and collections in the industry.

DEDICATEDDelivered 2x per month; distributed nationally

or regionally; features content and images dedicated to a single brand.

CONNECT Weekly newsletter geared toward consumers;

features regionalized home tours, trend roundups, news articles and more.

PRO Weekly newsletter distributed to trade professionals;

highlights regional design projects and industry news.

Page 9: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

With an exciting mix of in-book content and digital-only stories, we are dedicated to delivering high-end home tours, industry insights and product news to trade professionals and consumers

in a manner that’s visually pleasing, conversational and informative.

OUR REACH

915K ESTIMATED MONTHLY REACH

1.5M AVERAGE MONTHLY IMPRESSIONS

1.5M ESTIMATED MONTHLY REACH

1.4M AVERAGE MONTHLY VIEWERS

Luxe Interiors + Design engages with 2 million+ followers

across social platforms

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Page 10: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

Annual Gold List celebration, Miami, FL

ICFF, New York, NY WESTWEEK Holly Hunt Panel Discussion, Los Angeles, CA

LCDQ panel, Los Angeles, CA

2017 Master Class Video Honorees, Decorator’s Club Scholorship Awards,

New York, NY

Luxe Connects, Orange County/San Diego, CA

LUXE SIGNATURE EVENTSGold List: Annual celebration that highlights design industry professionals

who have had projects featured in Luxe Interiors + Design magazine.

ICFF: Annual trade show that showcases what’s best and what’s next in the world of global design.

The Decorators Club Annual Scholarship Awards: America’s oldest women’s organization dedicated to the interior design profession provides monetary

grants for students in the industry.

Luxe Connects: Non-sponsored regional networking events.

Residential Excellence in Design (RED) Awards: Annual awards program that recognizes and honors excellence, innovation and the best residential architecture,

interior design and landscape architecture projects across the country.

Luxe Interiors + Design hosts over 300 events each year, connecting

home design enthusiasts and professionals

across the country

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Page 11: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

NEW & NOW: SPRING PREVIEWMarch/April

A comprehensive design guide and preview for the season. Mark the arrival of spring with zingy color, bright ideas and fresh product debuts, home accessories and accents. Plus, our annual Made in America coverage.

EDITORIAL DEPARTMENTSRadar: Made in AmericaRoundup: Spring PaintsSpotlight: The Best in TablesMaterial: Luxury TextilesKitchen + Bath: Bold, Lively SpacesThe Report: Color Trends

ADVERTORIAL CLOSE: 12/15/17SALES CLOSE/ MATERIALS DUE: 12/22/17ON SALE: 3/6/18

EYE ON DESIGN: THE GOLD LISTJanuary/February

A coveted issue, the little black book of design highlights talent across the country, from on-the-rise to seasoned experts—architects, interior designers, builders and landscape architects—whose style and vision exemplifies local design. The GOLD LIST is a collection of design voices offering perspective on what is relevant in all things luxury design.

EDITORIAL DEPARTMENTSRadar: Designer Names to KnowRoundup: Luxury Bedding and LinensSpotlight: Chic SeatingMaterial: The Latest in RugsKitchen + Bath: Innovative MaterialsThe Report: Design 2018

ADVERTORIAL CLOSE: 10/20/17SALES CLOSE/ MATERIALS DUE: 10/31/17ON SALE: 1/9/18

THE LUXURY REPORTSeptember/October

The ultimate compendium of luxury and style influences expressed through the latest in design, fashion, art, culture and architecture. A focus on the art of quality, craftsmanship and all things custom.

EDITORIAL DEPARTMENTSRadar: The New LuxuryRoundup: Elegant HardwareSpotlight: Inspirational ObjectsMaterial: Fashionable WallpaperKitchen + Bath: The Minimalist KitchenThe Report: Luxury Real Estate

ADVERTORIAL CLOSE: 6/22/18SALES CLOSE/ MATERIALS DUE: 6/29/18ON SALE: 9/4/18

THE GOOD LIFENovember/December

A comprehensive design guide and preview for the season. Brimming with bespoke furnishings, high-wattage architecture and interiors, extraordinary luxuries and a sophisticated holiday gift guide, the editors reveal the interplay between craft, artisanship and beauty.

EDITORIAL DEPARTMENTSRadar: Art + CultureRoundup: Tabletop DiscoveriesSpotlight: Luxe Lighting Material: Natural SurfacesKitchen + Bath: Home for the HolidaysThe Report: The Luxe Guide to Gifting, Hosting, Entertaining

ADVERTORIAL CLOSE: 8/31/18SALES CLOSE/ MATERIALS DUE: 9/11/18ON SALE: 11/13/18

TRAVEL ISSUEJuly/August

An inside look at the destinations, cultures, influences and international tastemakers who are shaping luxury design.

EDITORIAL DEPARTMENTSRadar: International StyleRoundup: The Stylish TravelerSpotlight: Around-the-World Accents Material: Best of Outdoor FabricKitchen + Bath: Hotel-Inspired SpacesThe Report: Global Finds + Designer Itineraries

ADVERTORIAL CLOSE: 4/20/18SALES CLOSE/ MATERIALS DUE: 5/1/18ON SALE: 7/3/18

THE GREAT OUTDOORS THE RED AWARDSMay/June

Dedicated to embracing the art of outdoor living and the indulgences of summer, this issue covers inspired landscapes, outdoor furnishings and entertaining. Plus, our first annual RED Awards special section honoring talented design and architecture professionals nationwide.

EDITORIAL DEPARTMENTSRadar: Amazing Architecture Roundup: Desktop AccessoriesSpotlight: Outdoor Furniture and AccentsMaterial: Decorative TileKitchen + Bath: Indoor/Outdoor SpacesThe Report: Wow-Factor Landscapes, Pools, Outdoor Rooms

ADVERTORIAL CLOSE: 2/23/18SALES CLOSE/ MATERIALS DUE: 3/6/18ON SALE: 5/8/18

Editorial Calendar subject to change.

Editorial Calendar2018DIG

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NationalTotal national distribution: 515,000 The National Network includes every edition of Luxe Interiors + Design, reaching all 50 states.

PRICING SUBJECT TO CHANGE.

OPEN RATE 4X 6X 12X

Full-Page 4C Ad $28,495 $19,495 $18,495 $17,495

Spread 4C Ad $46,995 $33,995 $30,995 $25,995

Must-Haves $5,995 N/A N/A N/A

Cover 2 Spread (Mar/Apr & Sept/Oct only) $74,995 N/A N/A N/A

Back Cover (Mar/Apr & Sept/Oct only) $69,995 N/A N/A N/A

ADVERTISERS MAY COPY SPLIT FOR MARKET SPECIFIC ADVERTISEMENTS. COPY SPLITS $250 PER MARKET.

PRINTAll magazine rates are NET per issue.

ISSUE ADVERTORIAL CLOSE & MATERIALS DUE SALES CLOSE & MATERIALS DUE ON SALE

January/February 2018 10/20/17 10/31/17 1/9/18

March/April 2018 12/15/17 12/22/17 3/6/18

May/June 2018 2/23/18 3/6/18 5/8/18

July/August 2018 4/20/18 5/1/18 7/3/18

September/October 2018 6/22/18 6/29/18 9/4/18

November/December 2018 8/31/18 9/11/18 11/13/18

Dates are subject to change

DATES

RATE

Outdoor Living (March/April 2018) $25,995

All Access (May/June 2018) $25,995

Kitchen + Bath (July/Aug 2018) $25,995

Made in America (Sept/Oct 2018) $25,995

Mark of the Maker (Nov/Dec 2018) $25,995

ADVERTORIALS

DIGITAL

SOCIAL OPPORTUNITIES RATE PLATFORM AVAILABILITY* NOTES

Sponsored Post (1x/1 image) $3,000Facebook, Twitter, Pinterest,

Instagram

Boosted Post (1x/1 image) $4,000 Facebook, Twitter, Pinterest, Ad duration: 7 days max

Boosted Post (1x/1 image) $5,000 Instagram Ad duration: 7 days max

Carousel Post (1x – up to 5 images) $3,500 Facebook, Instagram

Carousel Boosted Post (1x – up to 5 images) $4,500 Facebook Ad duration: 7 days max

Carousel Boosted Post (1x – up to 5 images) $5,500 Instagram Ad duration: 7 days max

Video Post (1x; client-provided) $5,000 Facebook, Instagram

Video Boosted Post (1x; client-provided) $6,000 Facebook, Instagram Ad duration: 7 days max

Takeover $10,000 InstagramDuration: 1 day; 5 images +

Instagram Stories (10 images or 9 images + 1 video)

Feed to Follow (Newsletter Inclusion) $1,500 each (1x)Appears in Connect & Pro

Newsletters

Sponsored posts denoted with #luxepartner. Social opportunities available for national advertisers running a print schedule.*Offering includes one social platform per post

NEWSLETTERS RATE NOTES DIMENSIONS

Connect (weekly)$500/region

$400/2+ regions$4,000/all regions

Boombox & Sponsored Content Image (20-25 words of copy)

300x250, 480x300

Pro (weekly) $2,000 Custom rectangle 550x300

Market (weekly) $750 Image with 3-7 word description 250x195

Dedicated (National) $4,500 Skyscraper & Boombox

(Frequency varies)160x600, 300x250

LUXESOURCE.COM RATE NOTES DIMENSIONS

Boombox $1,750 Impressions: est. 30K/month 300x250

Interstitial $2,500 2 weeks; Impressions: est. 20K/

month640x480

Leaderboard $1,500 Impressions: est. 20K/month 970x90

Leaderboard Pushdown $2,500 Impressions: est. 20K/month 970x90 expands to 970x415

Page 13: NATIONAL - Adam Sando€¦ · list of top trade professionals 12% Paid subscribers and newsstand sales (single-copy sales) nationwide 7% Exclusive distribution in private jet terminals

We build businesses driven by innovation and design.SANDOW’s diverse portfolio delivers powerful products, services and experiences to a highly selective audience.

Our brands—which span design, luxury, fashion and beauty—include Interior Design, Luxe Interiors + Design, NewBeauty and Worth magazines, as well as iconic retailer Fred Segal and global materials consultancy Material ConneXion.

Our Brands + Services

Interior Design The design industry’s ultimate resource.

Material ConneXion The leading materials-driven design authority.

Luxe Interiors + Design Celebrating home as your greatest luxury.

Fred SegalThe ultimate shopping experience. Redefined.

Worth Print, digital, broadcast and radio content of the highest quality.

MediaJet Delivering luxury magazines into the hands of private jet travelers.

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NewBeauty The definitive authority on all things beauty.

TestTube The fun, experiential beauty-sampling program.

Material BankThe most powerful architecture and design material search tool.