national academy of sports medicine career & technical education
TRANSCRIPT
National Academy of Sports Medicine
Career & Technical Education
OUR VISION
OVERVIEW
Who are we? NASM Company Overview Fitness Training Industry; why now? Approach & Methodology NASM expertise and the NASM Difference CTE: Career/Post Secondary Pathways CTE: Fitness Program
NASM is a business unit within Ascend Learning’s portfolio of companies focused on education technology serving healthcare and other high-growth career industries.
SUPPORT AND RESOURCES
LONGEVITY
Since 1987, NASM has set the standard in health and fitness certification, continuing education, and programming.
NASM has pioneered evidence-based health and fitness solutions that optimize physical performance.
Optimum Performance Training™ (OPT™), NASM’s proprietary training system, is a systematic and integrated (total body) training, reconditioning and rehabilitation program.
NASM serves thousands of health and fitness professionals worldwide and positively impacts the lives of millions of people.
EVIDENCE-BASED SYSTEMS
All NASM programs are developed from comprehensive scientific research that is supported by the NASM Research Institute at the University of North Carolina at Chapel Hill.
UNC Chapel Hill is one of the most highly respected sports medicine departments and research centers in the world today.
The industry’s most accomplished experts not only create the direction and vision for NASM, they also represent recognized leaders for the industry as a whole.
RESPECTED & INNOVATIVE
NASM’s programming is used by leading health, fitness and sports organizations across the world.
WHAT NASM FANS ARE SAYING!
“I thought I was done (with my career) because those doctors (in Miami) didn’t know what was going on … when I got to Phoenix, it wasn’t even a hip problem. Those guys, Nellie and Mike Clark, they saved me.”
Shaquille O’Neal 4 time NBA champion NBA MVP 15x NBA All Star
OPT PROGRAMMING FOR SPORTS
“NASM’s Optimum Performance Training (OPT™) is a huge benefit! It has a cumulative effect. If your body is more receptive every night, it is going to help you over the long term. Steve Nash
Los Angeles Lakers 2 time NBA MVP
CEx PROGRAMMING
"I feel like I'm contributing. As long as I feel like that, I'll keep playing … I feel like I found the fountain of youth!“
Grant Hill Los Angeles Clippers On the care received by Aaron
Nelson, Dr. Mike Clark and the Suns’ sports medicine team
NASM’S IMPACT ON THE INDUSTRY
“I have seen firsthand the knowledge and experience NASM brings to the fitness industry. Their training methods are based on science and fact, not fads or guesswork, and they produce remarkable results. NASM’s techniques have helped thousands worldwide achieve their fitness goals, including hundreds of professional and elite athletes.”
Mark MastrovFounder of 24 Hour FitnessFounder of New Evolution Ventures (NEV)
Founder of 24-Hour Fitness Founder of New Evolution Ventures (NEV)
UFC FITNESS GAME
“I wanted to thank you for the opportunity to work with you guys and to foster the exciting and educational relationship we built. I appreciate all of the work you guys contributed and think the UFC fitness game is a hell of a lot better with your additions.”
J. BooneTHQ, Leading worldwide developer of interactive entertainment software for gaming systems, computers, and wireless devices.
Mark Lovat CES, PESGreen Bay PackersStrength & Conditioning Coordinator2011 Super Bowl Champions
Ben Potenziano NASM-PESS.F. GiantsHead Strength and Conditioning Coach2010 World Series Champions
Casey Smith CES, PESDallas MavericksHead Athletic Trainer2011 NBA Champions
Piet Van Zan, NASM-PESDetroit Red WingsAthletic Trainer2008 Stanley Cup Champions
THE CHOICE OF CHAMPIONS
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THE IMPORTANCE OF PERSONAL TRAINING
UNHEALTHY & SEDENTARY POPULATION
Heart disease, obesity, diabetes and dozens of other health and fitness afflictions are skyrocketing; most of which can be prevented, controlled, or even eliminated by a simple prescription of diet and exercise.
INCREASED CHRONIC CONDITIONS
People move less than ever before, often spending the majority of their days sitting.
Low back pain is a leading cause in musculoskeletal dysfunction and it affects over 80% of adults.
INCREASED CHRONIC CONDITIONS
Over 70% of annual ACL injuries are attributed to non-contact injuries.
These injuries have a higher correlation to developing arthritis within the knee.
• Almost 1/3 of the U.S. population of adults are obese, and about 60% are overweight. This is contributing to the dramatic rise of health care costs for both individuals and employers
• Approximately 20 million people are afflicted with Type 2 diabetes, a 50% increase in the last 10 years
OBESITY IN AMERICA
According to a 2010 estimate, obesity-related medical care in America costs.
Source: Forbes.com
Approximately 90% of obese adolescents remain obese into adulthood.
Source: Gordon-Larsen, P., N.S.
OBESITY: YOUTH POPULATION
Unfortunately, a record
number of children and
adolescents in the United
States are overweight or
obese as well, which often
leads to obesity in
adulthood.
OBESITY: YOUTH POPULATION
These numbers are staggering
in relation to the 4% and 6.1%
of children and adolescents,
respectively, who were obese
in the 1971 to 1974 NHANES
data set.
OBESITY: YOUTH POPULATION
Data from the National Health and
Nutrition Examination Survey
(NHANES) conducted from 2007 to
2008 indicates that 19.6% of
children and 18.1% of adolescents
were obese at that time.
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NASM PERSONAL TRAINING CERTIFICATION
NASM CERTIFICATION
After program completion students will have the opportunity to sit for NASM’s CPT exam, the most sought after fitness certification in the industry. Students under the age of 18 can earn a Provisional Certification.
The Bureau of Labor Statistics predicts the need for qualified health and fitness professionals will increase 29% between 2008 and 2018.
Fitness Training ranks in the top 30 of fastest growing occupations and is growing faster than most occupations.
NASM CERTIFICATION PROVIDES OPPORTUNITY
Personal Fitness Trainer
Athletic Trainer
Physical Therapist
Chiropractor
Massage Therapist
Health Educator
Kinesiology Practitioner
Public Health Practitioner
Recreational Therapist
Clinical Exercise Physiologist
Applied Exercise Physiologist
Respiratory Therapist
The NASM CPT provides career and education pathways for related professional occupations.
Athletic Trainer Physical Therapist
CPT CAREER & EDUCATIONAL PATHWAYS
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NASM CERTIFICATION DIFFERENCES
NASM CERTIFICATION PROVIDES OPPORTUNITY
After initial certification,
NASM Certified Personal
Trainers typically earn more.*
NASM ACEACSM
NSCAAFA
AISS
A$0
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000
Average Income
Average Income
NASM CPT PERSONAL TRAINING MEDIAN SALARY
The expected average
starting salary of a Personal
Trainer is between $30-35K
annually.
The median annual salary
of a Personal Trainer is
$54,200.
NASM OPTIMUM PERFORMANCE TRAINING MODEL
What is Optimum
Performance
Training (OPT)?
NASM OPTIMUM PERFORMANCE TRAINING MODEL
DRIVEN WITH PURPOSENASM’s education and methodology is founded upon the Optimum Performance Training Model (OPT Model). OPT was built on a foundation of evidence based principles that progressively and systematically allow any client to reach any goal.
NASM OPT BACKED BY RESEARCH
Comparison of Isolated and Integrated Training (OPT) on Functional Performance Measures.
CONCLUSIONS:
1. The integrated training program (OPT) was able to successfully improve all of the following:
Movement quality Speed / agility Strength Endurance Flexibility Power
2. Traditional training program improved only:
Power Flexibility
NASM CPT & OPT SUCCESSFUL OUTCOMES
Provides professionals with the knowledge, skills and abilities they can apply on day one for success.
Largest network of CPT’s compared with any other certification provider.
NASM’s CPT is the preferred certification for hire at major health clubs domestically and is growing in preference internationally.
Works for Every Body
Professional Benefits
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CAREER AND TECHNICAL EDUCATION & NASM
FITNESS I
•Basic Exercise Science•Human Movement Science•Integrated Training•Fitness Assessments •Training Concepts•OPT Model
FITNESS II
•Nutrition & Supplementation•Exercise Modalities•Chronic Heal Conditions•Program Design•Lifestyle Modification •Developing a PT Business
SPORTS MEDICINE
•Pre-Season•In-Season•Off-Season•Speed•Power
Our evidence-based curriculum is rooted in peer-reviewed academic research from the University of North Carolina, Chapel Hill.
With NASM, schools can be confident they are offering a premier educational experience that equips students with skills they can put to work immediately.
CTE COURSES
NASM CTE CURRICULUM
NASM STUDENT RESOURCES
Online LMS delivery and hosting for two
semesters (Fitness 1 and Fitness 2)
NASM Essentials of Personal Training
Textbook, v. 4
Full access to NASM online study tools &
resources
NASM Certified Personal Trainer (CPT)
Final Exam
NASM INSTRUCTOR RESOURCES
Enrollment into online training course in preparation for the NASM-CPT
Full curriculum through NASM’s Learning Management System/Moodle Platforms
On-going support from a dedicated support team
Corrective Exercise Specialist (CES) Content, materials,
credentialing exam
Sports Performance Specialist (PES) Content, materials and
credentialing exam
NASM OPTIONAL COURSES
Developing world class health and fitness professionals, and providing total solutions for all audiences.
CertificationCon-Ed & Advanced Training
Programming Membership Career & Job Placement Connectivity
FITNESS SPORTS PERFORMANCE
CORRECTIVE EXERCISE
NASM CONTINUING EDUCATION
NASM CURRICULUM FLEXIBILITY
The curriculum has been designed in three delivery systems
to ensure that school’s can maximize its benefit.
ONLINE BLENDED/HYBRID IN PERSON
DIFFERENCES IN MODALITIES
ONLINE All resources are provided in an easy to
use online system. Student’s benefit from being able to access their course any time of the day.
Additional supplements are provided to aid in individual understanding.
Assignments are submitted online. Discussion and reflection take place
online.
DIFFERENCES IN MODALITIES
BLENDED All resources are provided in an easy to
use online system. Student’s benefit from being able to access their course any time of the day.
Students meet with instructors at designated times to follow up and conduct learning activities.
Assignments can be submitted in person or online.
Discussion and reflection takes place in the classroom.
DIFFERENCES IN MODALITIES
IN PERSON Instructors’ facilitate entire course. Access to learning resources is
provided.
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ONLINE CLASSROOM ENVIRONMENT
ONLINE CLASSROOM INTRODUCTION
NASM: MODULE 1
NASM: DISCUSSION QUESTION SAMPLE
NASM: VIDEO LESSON SAMPLE
NASM: CHAPTER 8
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QUESTIONS?
