nasg2013.2
TRANSCRIPT
![Page 1: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/1.jpg)
1
![Page 2: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/2.jpg)
2
North American Sports Group (formerly Team Championship International), with offices in Denver and Saratoga Springs, NY has been America’s leader in national sports tours for over 20 years. We produce over 110 annual grassroots events across North America providing athletes, coaches, families and corporate partners with an unparalleled community sports experience.
• National Reach• Co-Branding• Activation• Data Capture• Sampling
• Wellness Platform• Community
Outreach• Social Media• Video Content• Access to
Families
About Us…
Partnership Benefits:
![Page 3: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/3.jpg)
• The original and largest 3v3 soccer tour in the world, established in
1990
• Series of outdoor, small-sided soccer tournaments, from ages 5 to
adult
• Male, female and coed teams of all abilities - elite, competitive,
recreational
• All teams qualify for the World Championship hosted by ESPN’s
Wide World Sports® Complex in Orlando, Florida (Disney World)• Largest and oldest 3on3 basketball tour in the world, established in
1995
• Fun, fast-paced and family-friendly forum to play ball
• Tour invites players of all ages to compete in local competitions
across the US
• All teams qualify for World Championship• Largest and oldest 4on4 flag football tour in the world, established in
1995
• Four categories of competition – top gun, competitive, recreational
and varsity
• Divisions for male, female and co-ed teams of all ages
• All teams qualify for World Championship
Kick It 3v3 Soccer
Let It Fly 4on4 Flag Football
Hoop It Up 3on3 Basketball
• Tournaments, camps and clinics 5on5 box lacrosse
• Indoor lacrosse played outside in portable hockey rinks
• Competitive and recreational divisions available
• Divisions for male and female
• All teams qualify for World Championship
Rock The Box 5on5 Lacrosse
Our Properties…
![Page 4: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/4.jpg)
• 60-City National Tour (May- Aug)
• 72,000 players projected
• 360,000 spectators projected• (2-day events)
• (10) Regional Tournaments
• World Championship Jan 18-21 Walt Disney World / ESPN Sports Complex
• Core athlete ages 6-14
2013 Kick It Tour
4
Ages 6-12
59%Ages 13-
1521%
Ages 16-199%
Ages 20 and up
11%
Chart Title
Male53%
Female47%
Chart Title
![Page 5: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/5.jpg)
Ages 25-3529%
Ages 13-1723%
Ages 8-127%
Ages 18-2434%
Ages 36+7%
Male85%
Female15%
• 30-City National Tour (March-Aug)
• 30,000 projected players
• 165,000 spectators projected • (2-day events)
• World Championship Aug 10-11,• New York City
• Core athlete is an 13-24 year old• male
2013 Hoop It Up Tour
5
![Page 6: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/6.jpg)
6
2013 Let It Fly Tour
• 16-City National Tour (Sept• 2013-Jan 2014)
• 9,000 players projected
• 45,000 spectators projected • (2-day events)
• Championship date &• location TBD
• Core athlete is an 18-34• year old male
Ages 8-102%
Ages 11-143%
Ages 15-185%
Ages 19-3590%
Chart Title
Male95%
Female5%
![Page 7: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/7.jpg)
7
2013 Rock The Box Tour
Ages 8-1015%
Ages 11-1430%
Ages 15-1840%
Ages 19-3515%
Chart Title
• 10 Tournaments (May/Jun• & Oct/Nov)
• Markets TBD
• 5,000 players projected
• 25,000 spectators projected• (2-day events)
• Core athlete ages 6-15
Male95%
Female5%
![Page 8: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/8.jpg)
8
• Kick It = 72,000 Athletes / 360,000 Fans• Hoop It Up = 30,000 Athletes / 165,000 Fans• Let It Fly = 9,000 Athletes / 45,000 Fans• Rock The Box = 5,000 Athletes / 25,000 Fans• Total Tournaments = 116 • Total Game Days = 232 • Total Teams = 18,000 • Total Athletes = 116,000 • Total Fans=595,000
Summary of Tournaments
![Page 9: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/9.jpg)
9
Scale & Economic Impact
• Family “Sport-Cation” Case Study:(Vail Regional Kick It Tournament)
- 295 teams (6 per team) - 1,770 athletes- 5,310 total attendees
• Estimated room nights booked- 6 rooms/night $145/room - 295 teams/6 rooms- 3 nights = $769,950
• Transportation / Fuel- 900 Cars *$100 = $90,000
• Food & Beverage - $40/person/day - $40 *3*5,310 = $637,200
• Total Economic Impact = $1,497,150
![Page 10: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/10.jpg)
Local In-Market Media:• Through local media and host partners
(Radio, TV, MSO or print)
Grassroots Marketing:• Through local media and host partners• In-market promotional “street team”• Registration forms at POA & POS outlets• Local amateur organization & school
system marketing
Social Media:• Customized facebook postings, event
calendar, event updates, event pictures and
coupons• Twitter updates daily
Digital Marketing:• Our websites receive an average of
2,486,780 page hits a month each
Media Integration
![Page 11: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/11.jpg)
• Collateral
• On-Site Assets
• Email Blasts
• Digital
Platforms
• Social Media
• Logo On T-
Shirts
Brand Inclusion
![Page 12: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/12.jpg)
• Customized
• Activation Assets/
Signage
• Brand
Ambassadors
• Consumer Data
Capture
• Consumer
Hospitality
• Product Sampling12
On-Site Activation
![Page 13: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/13.jpg)
• Co-op Retail Assets
• On-Pack Promotion
• Drive Digital Traffic
• Drive Retail Traffic• Sweeps Overlay• Social Media
Content
Additional Activation
![Page 14: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/14.jpg)
Historic Partners
14
![Page 15: Nasg2013.2](https://reader035.vdocuments.mx/reader035/viewer/2022070316/555afed1d8b42ae0418b46e8/html5/thumbnails/15.jpg)
NASG Denver, CO10497 W Centennial Road
Littleton, CO 80127303 / 948.7108
Dan Cramer – President / General Manager(C) 303 / 949.5773
Rob Thompson – Managing Partner(C) 518 / 867.1117
NASG Saratoga Springs, NY405 Greenfield AveBallston Spa, NY518 / 885.6570