NASCAR LOCAL SALES PRESENTATION 1 This presentation is a template for your sales team to help them educate your prospective buyers on the highly targeted and loyal NASCAR fan and radio listener. Please feel free to edit and customize this presentation to suit your needs, we simply ask that you credit sources appropriately. If you have any questions please contact Bob Quick, Manager, Radio Partnerships Sales at (704) NASCAR LISTENER PROFILE 2 Source: Scarborough, Multi-Market, 2015 Release 1 (February 2014 March 2015) *Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 2013) Listeners < $50,000 39%47% $50,000 - $74,999 19%16% $75,000 - $99,999 17%14% $100,000 - $149,999 15%13% $150, %10% Single (Never Married) 28%30% Married 59%52% Other 13%18% 31 % of NASCAR fans claim to follow NASCAR on radio* 74 % are very familiar with companies that sponsor NASCAR * Listeners 3 Index Source: Ipsos, NASCAR Brand Tracker Question: Below is a series of statements people have made about NASCAR and its sponsors. For each statement please indicate whether you agree or disagree, moderately, or strongly. SPONSOR AFFINITY More than 1-in-5 NASCAR Listeners visit radio station websites during the course of a month. NASCAR Listeners are 30% more likely to visit a radio station website during the week than the general population and are likely to be impressed by digital advertising. 4 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States RADIO STATIONS ONLINE 5 Listen to Radio on Internet or App Listened in Past 30 Days NASCAR ListenersNASCAR FansGeneral Population Type of Online RadioTarget %IndexTarget %IndexTarget %Index Any online radio33%13426%10625%100 Internet radio27%14121%10819%100 Local radio station online22%14117%11115%100 Type of Device UsedTarget %IndexTarget %IndexTarget %Index Listened on smartphone19%12416%10515%100 Listened on computer15%12413%11112%100 Listened on tablet7%1445%1015%100 Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States RADIO ONLINE 1-in-3 NASCAR Listeners listen to radio programs on the internet or by using an app. NASCAR Listeners are 34% more likely to listen to the radio online than the general population. Those who listen to NASCAR on the radio are more likely to listen to the radio on a smartphone, computer, or tablet than the general population. NASCAR Listeners are nearly 3X as likely as the general public to own an ATV and 2X as likely to own a boat and/or a motorcycle. 6 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States BIG BOY TOYS 7 Household Items Currently in Household NASCAR ListenersNASCAR FansGeneral Population Type of ItemsTarget %IndexTarget %IndexTarget %Index Wireless/cell phone service96%10394%10194%100 Computer (desktop or laptop)95%10293%10093%100 High-definition television (HDTV)86%10883%10579%100 Smartphone78%10671%9773%100 Tablet65%10858%9660%100 Digital camera63%12356%10951%100 Blu-ray or DVD player55%12149%10746%100 Digital Video Recorder52%10950%10647%100 Video game system45%13237%10834%100 MP3 player33%11230%10329%100 NASCAR Listeners are likely to spend money on consumer electronics for their household. Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States CONSUMER ELECTRONICS 8 Index AUTOMOTIVE SERVICES Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States NASCAR Listeners are 60% more likely to service vehicles without a paid-for service than the U.S. population. During the course of a month, NASCAR Listeners consume meals from a QSR 10 times or more. Listeners are 75% more likely to eat at quick service and sit-down restaurants than the general public. 9 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States RESTAURANT CONSUMPTION NASCAR Listeners are 30% more likely to be a small business owner than the general population. 10 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States BUSINESS & EMPLOYMENT 11 Financial Services Household Currently Uses NASCAR ListenersNASCAR FansGeneral Population Type of ItemsTarget %IndexTarget %IndexTarget %Index Checking account85%10285%10283%100 Debit or ATM card75%10971%10369%100 Savings account75%10970%10269%100 Online banking39%11136%10235%100 Online bill paying37%11732%10132%100 Home mortgage36%12532%11029%100 Auto loan27%14024%12319%100 Money market account17%12015%10414%100 Home improvement or equity loan12%1799%1267%100 Certificates of Deposit (CDs)11%11510%1089%100 Student loan11%1019%8210%100 Personal loan7%1307%1265%100 Refinanced home mortgage7%1067%1076%100 Those who listen to NASCAR on the radio use a variety of financial services. Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States BANKING & FINANCE Nearly 60% of those who listen to NASCAR on the radio currently have at least one investment. NASCAR Listeners are 24% more likely to be invested in a 401k plan and 40% more likely to be invested in a second home or real estate property than the general population in the United States. 12 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States BANKING & FINANCE 13 Index HOME & GARDEN Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States Those who listen to NASCAR on the radio are nearly 50% more likely to own a pool, hot tub, or spa than the general the U.S. population. 14 Index HOME & GARDEN Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States NASCAR Listeners are 42% more likely to care for their own lawn than the general the U.S. population. NASCAR Listeners are 33% more likely to own a dog and 26% more likely to own a cat than the general population. 15 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States PET OWNERS During the course of a week, nearly 60% of NASCAR Listeners drink regular soft drinks. Listeners are also 26% more likely to drink diet soft drinks than the general population. 16 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States SOFT DRINKS 17 Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States SOFT DRINKS Soft Drink Consumption Drank in Past 7 Days NASCAR ListenersNASCAR FansGeneral Population Soft Drink BrandsTarget %IndexTarget %IndexTarget %Index Coca-Cola29%12429%12423%100 Pepsi22%13621%13316%100 Mountain Dew18%19515%1639%100 Dr Pepper17%14017%13512%100 Diet Coke16%12316%11913%100 Sprite12%10814%11912%100 Coca-Cola Zero12%15710%1327%100 Diet Pepsi11%13610%1288%100 A&W Root Beer9%12011%1438%100 Cherry Coke9%1379%1357%100 Diet Mountain Dew8%2536%1893%100 Diet Dr Pepper8%1478%1445%100 Canada Dry8%1029%1207%100 7Up6%1068%1276%100 Caffeine Free Diet Coke6%1047%1166%100 58% of NASCAR Listeners drink beer. Listeners are 26% more likely to drink beer, 46% more likely to drink wine coolers, and 20% more likely to drink hard cider than the general population. 18 Index Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States ALCOHOLIC BEVERAGES 19 Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States ALCOHOLIC BEVERAGES Beer Consumption Drank in Past 30 Days NASCAR ListenersNASCAR FansGeneral Population Beer BrandsTarget %IndexTarget %IndexTarget %Index Bud Light20%17617%15112%100 Coors Light12%18011%1607%100 Miller Lite12%22210%1696%100 Samuel Adams10%1808%1356%100 Budweiser9%1798%1705%100 Yuengling6%1785%1443%100 Blue Moon6%1047%1146%100 Corona Extra5%947%1206%100 Heineken5%1116%1275%100 Michelob Ultra5%2024%1703%100 Bud Light Lime4%2213%1702%100 Busch Light4%3273%2441%100 Busch4%3953%2661%100 Guinness4%1244%1393%100 Corona Light3%974%1254%100 20 Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States ALCOHOLIC BEVERAGES Liquor Drink Consumption Drank in Past 30 Days NASCAR ListenersNASCAR FansGeneral Population Type of LiquorTarget %IndexTarget %IndexTarget %Index Vodka20%11019%10618%100 Bourbon whiskey14%15214%14810%100 Rum13%11712%11411%100 Tequila11%10912%11410%100 Pre-mixed cocktails (with liquor)6%1076%1066%100 Canadian whiskey4%1594%1473%100 Scotch whisky4%766%1075%100 Gin4%794%905%100 Brandy3%1323%1252%100 Blended or rye whiskey2%733%1123%100 Any whiskey19%12420%13315%100 Nearly 1-in-5 NASCAR Listeners drink whiskey during the month. Those who listen to NASCAR on the radio are 24% more likely to drink whiskey than the general population. 21 Index NIGHTLIFE Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States Those who listen to NASCAR on the radio are 24% more likely to go to a bar or nightclub for drinks than the general population. 22 Index GAMBLING & CASINOS Source: Scarborough 2015 Multi-Market Release 1 (February March 2015) NASCAR Listeners: Listened to NASCAR event in past 12 months NASCAR fans: Watched, Attended, or Listened to NASCAR event in past 12 months General Population: Respondents from the Top 77 DMAs in the United States 37% of NASCAR Listeners go to a casino at least once during the course of a year. 23 NATIONAL SPONSORS Kwikset Locks Lucas Oil Merck MillerCoors O'Reilly Auto Parts Outback Steakhouse Progressive Insurance Quaker State Quicken Loans Shell Oil Smithfield Foods Sprint STP Sunoco The Dannon Company TRUEcar Toyota Valvoline Vanda Walmart Wix Filters Wolverine Footwear Wrangler Wyndham Aarons Advance Auto Parts American Ethanol Anheuser-Busch Auto Zone Blue Ox Boston Beer CARQUEST Coca-Cola Exxon Mobil Fleetmatics Farmers Insurance. Ferguson Flowmaster Ford Motor Company Gatorade GEICO Georgia Boot GlaxoSmithKline Hollywood Casino Honda Husqvarna Interstate Bateries Jimmy Johns MRN PARTNERS Microsoft Mobil 1 Nationwide Insurance National Corn Growers Assoc. New Holland Prevost Safety-Kleen Sherwin Williams SiriusXM Radio Sprint SunEdison Sunoco Toyota Universal Technical Institute Visa Whelen Engineering, Inc. XFINITY Zac Prodoucts 3M 5.11 Tactical Bank of America Camping World Canadian Tire Chevrolet Coca-Cola Coors Light DraftKings Elgin Exide Batteries FDP Friction Science Featherlite Trailers Federal Mogul Ford Motor Company Freescale Freightliner Goodyear Growth Energy Hewlett-Packard Janssen K&N Filters Mars McLaren Electronics Systems NASCAR OFFICIAL PARTNERS 24 PROGRAMMING OVERVIEW NASCAR Sprint Cup Series (26 Events) The most popular form of motorsports in the United States, MRN provides coverage of 26 of 39 events from the famous Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida. NASCAR XFINITY Series (21 Events) Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere. NASCAR Camping World Truck Series (22 Events) This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young, enthusiastic drivers. NASCAR LIVE Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show, Tuesday nights at 7:00 PM, allows listeners an opportunity to interact directly with the stars of NASCAR (52 weeks) NASCAR TODAY & NASCAR TODAY MIDDAY Two minute daily updates in middays and afternoons, hosted by Woody Cain and Kyle Rickey, featuring the latest NASCAR news that is trending (52 weeks) NASCAR U.S.A. Rob Tanner hosts Americas Tailgate Party each Sunday featuring hot country music, NASCAR news, driver and artist features and interviews. (52 weeks) WORLD OF RACING A two minute daily feature, Ned Jarretts World of Racing is hosted by Suzy Armstrong with a look at the human interest side of NASCARs superstars (52 weeks) MONDAY MORNING RACE REFRESHER Two minute recap during the NASCAR Sprint Cup Series season that with highlights from the weekends events and driver insight from the winning teams (seasonal) MORNING DRIVER This daily show prep resource offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia (seasonal) 25 NASCAR LEGEND PACKAGE The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500, continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford Championship weekend in November. Also, as a sponsor, be involved with our NASCAR coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute NASCAR report, NASCAR TODAY. Make your business part of Americas favorite form of auto racing! are teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing! Four (4) thirty second (:30) commercials in each race broadcast Weekly Hour -long sponsorship of Sprint Cup race coverage with six (6) ten second (:10) sponsor billboards Rotating schedule of sponsorship of NASCAR TODAY daily at 4:45pm 120 thirty second (:30) commercials each month to air Mon-Sat 6am -7pm Company Logo & website link on our NASCAR information web page Sponsor mention included in four (4) weekly social media pushes Included in forty (40) sixty second (:60) recorded promotional announcements and forty (40) LIVE promotional announcements each month YOUR MONTHLY INVESTMENT: $3,000 (billed February January) NASCAR LEGEND PACKAGE INCLUDES: (limit 4) 26 NASCAR CHAMPION PACKAGE The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500, continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford Championship weekend in November. Also, as a sponsor, be involved with our NASCAR coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute NASCAR report, NASCAR TODAY. Make your business part of Americas favorite form of auto racing! are teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing for the 15 th year! Three (3) thirty second (:30) commercials per race One (1) thirty second (:30) commercial each week in NASCAR LIVE 80 thirty second (:30) commercials each month to air Mon-Sat 6am -12 Midnight Company Logo & Link on our NASCAR web page Included in sponsor rotation of numerous sixty second (:60) recorded & LIVE promotional announcements each month YOUR MONTHLY INVESTMENT: $2,000 (billed February January) NASCAR CHAMPION PACKAGE INCLUDES: (limit 6) 27 NASCAR ROOKIE PACKAGE The season begins in February with DAYTONA SPEED WEEKS and the DAYTONA 500, continues through to The Chase for the NASCAR Sprint Cup playoffs, then culminates at Ford Championship weekend in November. Also, as a sponsor, be involved with our NASCAR coverage during the week with NASCAR LIVE every Tuesday evening and our daily 2 minute NASCAR report, NASCAR TODAY. Make your business part of Americas favorite form of auto racing! are teaming up with Motor Racing Network to be your EXCLUSIVE SOURCE for NASCAR racing for the 15 th year! Two (2) thirty second (:30) commercials in each race broadcast 40 thirty second (:30) commercials each month to air Mon-Sat 6am Midnight Company Logo & Link on our NASCAR web page Included in numerous LIVE promotional announcements each month YOUR MONTHLY INVESTMENT: $1,000 (billed February January) NASCAR ROOKIE PACKAGE INCLUDES: (limit 8)