nar 2013 - wordpress camp

NICOLE NICOLAY

@NIK_NIK

CHIEF CREATIVE OFFICER

AGENTEVOLUTION.COM

REGGIE NICOLAY

@REGGIERPR

VP, MARKETING & SOCIAL MEDIA

REALTORS PROPERTY RESOURCE

COURSE 1

TAKE YOUR WEBSITE FROM STATIC TO STANDOUT

NATIONAL ASSOCIATION OF REALTORS®

WORDPRESS CAMP

TOP 10 REASONS TO CHOOSE WORDPRESS FOR REAL ESTATE

1. Open source & free

2. Large supportive community

10. Dynamic over static

3. 1000s of plugins

4. SEO friendly

5. Design flexibility

6. Easy admin accessibility

7. Blogging functionality

8. Social Media friendly

9. You own it

1. IS YOUR PLATFORM RESPONSIVE?

TASK : IF NOT, MOVE TO A RESPONSIVE THEME. (VISIT THEMES.AGENTEVOLUTION.COM)

2. IS YOUR BRANDING OBVIOUS?

TASK : IF NOT, MAKE IT. REFRESH YOUR LOGO & DESIGN COLORS.(CHECK OUT LOGOGLO.COM)

3. IS YOUR CONTENT UNIQUE?

TASK : IF NOT, CREATE IT - BLOG CONTENT OR STAPLE CONTENT.(DO YOU HAVE A CONTENT MARKETING PLAN?)

4. ARE YOUR FEATURES WORTH USING?

TASK : IF NOT, MAKE THEM BETTER OR GET RID OF THEM.(WHAT HAS YOUR IDX DONE FOR YOU LATELY, WHAT HAVE YOU DONE TO MAKE IT BETTER?)

5. DO YOU HAVE A CLEAR CALL TO ACTION?

TASK : IF NOT, DESIGN AND PLAN ONE.(OFFER YOUR GREATEST STRENGTH IN RETURN FOR CONTACT INFO.)

LET’S REVIEW

1. If your website isn’t responsive, it’s time to move to a responsive

WordPress theme.

2. If your branding isn’t obvious or consistent, make it.

3. If your content isn’t unique, create it.

4. If your features suck, don’t pay for them.

5. If you don’t have a call to action, design one to match your greatest

strength.

GET “WORDPRESS FOR REAL ESTATE”

Download for free: AgentEvolution.com/ebook

Connect w/ @[email protected]


mailto:[email protected]


NICOLE NICOLAY

@NIK_NIK


AGENTEVOLUTION.COM

REGGIE NICOLAY

@REGGIERPR



COURSE 2

WORDPRESS DIY


WORDPRESS CAMP

1. HOW DO I GET STARTED WITH MY OWN WORDPRESS SITE?

• Purchase your domain & hosting.

• Check out WPengine.

2. HOW DO I CHOOSE THE RIGHT THEME?

• Go with the Genesis Framework.

• Choose a responsive WordPress theme.

3. WHAT SHOULD I KNOW ABOUT INSTALLING WORDPRESS?

• There are many ways to install WordPress.

• Check with your host to see what they recommend.

• There’s always the Famous 5 Minute Install.

4. WHAT OTHER KEY TASKS DO I NEED TO TAKE CARE OF BEFORE I LAUNCH?

5. WHAT TOOLS CAN HELP ME POST CONSISTENTLY TO MY SITE?

• Create a Blog Content Plan.

• Choose a Calendar Tool.

6. WHAT OTHER PLUGINS SHOULD I CONSIDER?

IDX Home Search• IDX Broker• Diverse Solutions

SEO• Yoast WordPress SEO• Yoast SEO Video

Lead Generation• Gravity Forms• Simple Sidebars

Social Integration• Jetpack• Social• Simple Share Buttons

Content Integration• Simple Real Estate Pack• Content Types

Site Performance• W3 Total Cache• Backup Buddy

7. HOW DO I ADD IDX HOME SEARCH TO MY WORDPRESS SITE?

• Know which IDX works best in your area.

• Choose one that plays nice with WordPress.

• Configure it to save the consumer time.

8. HOW DO I CREATE NEIGHBORHOOD PAGES?

• Identify your neighborhoods or niche.

• Compile original content for each page (photo, video, brief description).

• Supplement with other content (Market Reports, IDX save searches, school info, local businesses, etc.)

9. HOW DO I ADD A CONTACT FORM?

10. HOW DO I ADD AN EMAIL NEWSLETTER?

• Create a contact form for a call to action.

• Offer something of VALUE in exchange.

• Use Gravity Forms

11. HOW CAN I IMPROVE MY SEO?

• Use the Yoast SEO plugins.

• Create original content (blog or staple).

• Google Analytics

• Google Authorship

12. WHAT KIND OF REGULAR MAINTENANCE SHOULD I BE DOING?

• Regular backups

• Update your password

• Update your WordPress core and plugins regularly.

NICOLE NICOLAY

@NIK_NIK


AGENTEVOLUTION.COM

REGGIE NICOLAY

@REGGIERPR



COURSE 3

WORDPRESSHAVE IT DONE


WORDPRESS CAMP

TOP 10 TIPS YOU SHOULD KNOW ABOUT THE WEB DESIGN PROCESS:

1. Own your domain

2. Choose a quality host (WPengine, Hostgator)

3. Know your budget ($500-$5000)

4. Blog Content, Staple Content, or both!

5. Choose your IDX home search

6. Identify other key features: newsletter, social share controls, etc.

7. Read through your design brief thoroughly

8. Understand the design and launch timeline

9. If you make changes along the way, expect delays and to spend more $.

10.Don’t lag on organizing your content

1. CREATE A CONTENT MARKETING PLAN

DEFINE YOUR NICHEWHAT’S YOUR STORY – WHAT DO YOUR TARGETS WANT?

MAKE AN EDITORIAL LISTBASED ON LOCATION, EXPERTISE, MARKET KNOWLEDGE, PASSIONS

• Market Trends

• Neighborhood

Spotlight

• Local Business

Interviews

• School District

Changes

• Community

Events

• Winery

Spotlight

• Create a blog content plan.

• Decide what type of content you will create: blog content (post) or staple content (page).

• Define your niche.

• Make an editorial list.

2. POST TO YOUR OWN SITE

www.yoursite.com/wp-admin

• You CAN and SHOULD post to your own site.

• Login yoursite.com/wp-admin.

• Test post, save draft, and preview.

3. ADD NICHE PAGES

• Add value to your site with niche pages.

• Create the page: add photos, video, and an original description.

• Supplement with other content resources: school scores, market reports, saved searches, etc.

• Add your page to the proper navigation menu, or create one.

4. ADD & OPTIMIZE MEDIA

• Find out what size photos look best on your site.

• Get a tool for resizing photos: Adobe Lightroom or Pixlr.com.

• Host video on Youtube, easily add the link on it’s own line or embed to size.

5. PROMOTE YOUR CONTENT AND YOUR SITE

POST TO YOUR SITE

SHARE TO FACEBOOK

SHARE TO LINKEDIN

SHARE TO TWITTER

HOST VIDEO ON YOUTUBE

REPURPOSE VIA EMAIL & PRINT

MY SECRET WEAPON: HOOTSUITE

REAL TIME DRIP MARKETING

• Promote your helpful content in the social channels YOU like using & the ones your targets prefer.

• Sign up for the free version of Hootsuite

• Connect your social networks and get the Hootlet for your browser.

• Utilize the Hootlet for a weekly real time drip campaign.

nar 2013 - wordpress camp

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