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NAPA Brakes Sales Driver
PROMOTION OVERVIEWTo: NAPA AutoCare Center Owners From: NAPA AutoCare Headquarters Re: May/June Sales 2017
NAPA is excited to deliver this local advertising kit in support of the May/June 2017 NAPA Brakes Stop At Your Destination consumer rebate promotion. With 100% funding by NAPA, you can increase your car counts and financial success.
Dear NAPA AutoCare Member:As the promotion approaches:• Drive customer interest with posters and counter cards.• Determine and execute your advertising plan with newspaper and radio ads, direct mail postcards and other materials.• Download materials and customize art files in Microsoft Word with your shop’s details, logo, etc.• Prepare your inventory needs accordingly.• Ensure you add-in these brake products as a line item in TRACS.
InstructionsLog in to the NAPA AutoCare.com Member Site. Click the 2017 Sales Driver heading under the Marketing Tab to access the May/June 2017 NAPA Brakes Stop At Your Destination promotion materials. Be sure your entire team is aware of the promotion and are informing their customers.
Two Great Customer Offers1. Consumers receive a $50 Prepaid Visa® Card with applicable two-axle brake purchase. • Two (2) sets of brake pads/shoes (NAPA Premium, NAPA Ultra Premium, NAPA Fleet or Adaptive One) – AND – • Four (4) brake rotors/drums (NAPA Premium, NAPA Ultra Premium, NAPA Fleet or Reactive One)
2. Consumers receive a $25 Prepaid Visa® Card with applicable one-axle brake purchase. • One (1) set of brake pads/shoes (NAPA Premium, NAPA Ultra Premium, NAPA Fleet or Adaptive One) – AND – • Two (2) brake rotors/drums (NAPA Premium, NAPA Ultra Premium, NAPA Fleet or Reactive One)
How To RedeemRebates are filed digitally. Please send customers to NAPARebates.com to redeem their rebate. Consumers can submit rebate via: smartphone, tablet, PC, or “print and mail” option. To unlock the brakes consumer offer after logging in to NAPARebates.com, the NAPA AutoCare associate or consumer must enter “NAPAAutoCare” within redemption code section. Each NAPA AutoCare Center determines their own pricing for NAPA Brakes. Purchases of the promotion items must be on one repair order. All rebate submissions must be accompanied by required documentation specified on online rebate submission form.
NAPA Brakes Sales Driver Kit Materials
Printed Kit Materials• Overview• Window/Wall Poster• Counter Card
Digital Marketing Materials• TV and Social Media Video Commercial • Newspaper/Shopper Ads• Announcer-Read Radio Script• Email Blast Page & Web Banners• Direct Mail Post Card• Flyer• Web Coupon• Digital Menu Board Spots• eDriver Customer Email Reminders
Promotion Checklist Make sure everyone on your team is aware of the promotion’s details and dates, and urge them to promote it to your customers.
Display promotion POS materials around your sales counter and customer waiting areas.
Mention the promotion when answering the phone.
Based on your particular marketing plan/budget for the promotion, contract radio and newspaper/shopper representatives to schedule advertising.
Print and send direct mail postcards to selected customers and prospects.
Convey promotion information on the home page of your business website and your Facebook page or other social media.
Have a Great NAPA Brakes Sales Driver Promotion!
How To Customize Local Use Advertising MaterialsThe NAPAAutoCare.com Member Site offers a video entitled “Personalizing Your Fleet Marketing Materials” with detailed instructions on customizing materials. Select “Fleet Marketing” under the “Marketing” drop-down menu. The link at the end of the tutorial allows you to print out instructions for future reference.
For further assistance, email [email protected] with “2017 Sales Driver Customization” in the subject line.
$50$50$50SAVEUP TO
Ask for directions.Ask for directions.
GET READY! STOPAT YOUR DESTINATION
Consumer Rebate Promotion
Offer Valid May 1 - June 30, 2017
ON QUALIFYING BRAKE PRODUCTS
NAPABrakes.com
$50
$50
$50
$50
$50
$50
SAVE UP TO
SAVEUP TO
GET
GET
READY!
READY!
STOP
STOP
AT YOUR DESTINATION
AT YOUR DESTINATION
Consumer Rebate Promotion
Consumer Rebate Promotion
NAPABrakes.com
NAPABrakes.com
ON QUALIFYING BRAKE PRODUCTS
ON QUALIFYING BRAKE PRODUCTS
Offer Valid May 1- June 30, 2017
Offer Valid May 1 - June 30, 2017
$50$50$50SAVEUP TO
ON QUALIFYING BRAKE PRODUCTS
GET READY!
STOPAT YOUR DESTINATION
AutoCare Center Name1234 Anywhere St. • City, STATE
(000) 000-0000www.webaddress.com
M-F 7am-6pm, Sat. 7am-1pm
Consumer Rebate Promotion
NAPABrakes.com
Get Road Trip Ready and Save on Brakes!Receive up to a $50 Prepaid Visa® Card by mail from NAPA Brakes with brake service using qualifying parts during the Stop At Your Destination rebate.Offer Valid May 1 - June 30, 2017Rebate offer available with brake service including Premium™ or better brake pads/shoes or rotors/drums from NAPA Brakes. For more information, visit your local participating NAPA AutoCare Center and ask for directions.
GET READY! STOPAT YOUR DESTINATION
Consumer Rebate Promotion
$50$50$50SAVEUP TO
ON QUALIFYING BRAKE PRODUCTS
AutoCare Center Name1234 Anywhere St. • City, STATE
(000) 000-0000www.webaddress.com
M-F 7am-6pm, Sat. 7am-1pm
NAPABrakes.com
Get Road Trip Ready and Save on Brakes!
Receive up to a $50 Prepaid Visa® Card by mail from NAPA Brakes with brake service using qualifying parts during the Stop At Your Destination rebate.Offer Valid May 1 - June 30, 2017Rebate offer available with brake service including Premium™ or better brake pads/shoes or rotors/drums from NAPA Brakes. For more information, visit your local participating NAPA AutoCare Center and ask for directions.