nanotechnology for preventing counterfeit … you can now fingerprint brand packs avinash mandale...
TRANSCRIPT
Nanotechnology
for
preventing counterfeit …
you can now fingerprint
brand packs
Avinash MandaleGlobal Chief Marketing Officer Bilcare Limited
1Bilcare © 2008 Privileged Information
WHO claims 10% global medicines are fake
This costs the pharmaceutical industry USD 46 billion per year
…and raises serious health and safety concerns for consumers
U.S. customs seizures of fakes grew 46% in 2004
This cuts across all sectors – pharma, household goods, software etc
…and continues to grow around the world
Interpol estimates 5-7% of world trade involves counterfeits
This is equivalent to over USD 500 billion in lost sales
Some facts
USA FDA – Jan 2010 timeline for pedigree system California – implementation delayed 1 year Counterfeit Drug Task Force – RFID, 2D Bar Code
Europe EC – review of policy options in process Target - Standardize T&T + Authentication across supply chain EFPIA - focus Data Matrix ECC 200. Pilot Project to begin 4Q 2008
India Confederation. of Indian Industry – CF, Piracy and IP Initiatives FICCI – several national CF initiatives (“National Cause”) ASSOCHAM – Pharma initiatives and related info. OPPI – anti-CF guidelines IDMA – regulatory affairs, seminars Health Ministry to do a country wide survey
Anti-Counterfeiting Initiatives
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Bilcare © 2008 Privileged Information
Current Technology Options
PRODUCT IDENTIFICATION
Serial numbers
BarcodesDATA MATRIX
001 234 567 688645 455 467 323112 342 478 886113 342 887 674
RFID&
Chip
PRODUCT SECURITY
Holograms
Covert Ink
“Fingerprint”
DATA MANAGEMENT PLATFORM
Objective – Link Product Identification with Product Security in Real-Time 4Bilcare © 2008 Privileged Information
Key Pharma anti-counterfeiting initiatives are focused on
harmonizing Track & Trace and Authentication systems.
Preferred solutions include:
2D DATA MATRIX, and
RFID
But are these the best available solutions?
Defining the Best Solution
5Bilcare © 2008 Privileged Information
DATA MATRIX versus RFID
Source: EFPIA, February 2008
DATA MATRIX
ECC200RFID
Ability to read at distance/No direct line of sight required?
Difficulty to modify / alter / copy ?
Readability robustness? Efficiency of reading rates ?
Business processes changes ? High speed and volumes ?
Compatibility with Biologics (vaccines, biotech products)
Volume of data to manage? Network complexity (EPC Global) - Harmonized Standards (EU/US/Asia) ?
Privacy issues/objections/public concerns ?
RFID Tag cost ~ 20 to 40 cents € Data Matrix cost ~ 0.1 to 0.3 cents €
6Bilcare © 2008 Privileged Information
The Breakthrough Solution –Track and Trace + Authentication
Tamper Evident Label
Proprietary Bilcare “Fingerprint”
Unique, secure fingerprint !
DATA MATRIX or Linear Barcode
(high density, i.e. 16 random numerical digits)
=
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Bilcare © 2008 Privileged Information
Key Features of Technology
SECURE LABELS BASED ON
Robust composite material Unique, complex texture and pattern or “Fingerprint” Invisible to naked eye, but “machine readable” Randomly generated pattern Applied as low cost, tamper evident label
Unique, item level “Fingerprint” that is cost
effective and impossible to copy
9Bilcare © 2008 Privileged Information
Authenticator: Control Database
Server
Brand Owner Server
The Bilcare Solution
Company: ABCExpiry Date: Aug 2010Trans Code: 11B1 CHZQ OT41
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1 Serial Bar Code Fingerprint (e.g. ECC 200, GS1) # 001312572155
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Authenticated
Bilcare © 2008 Privileged Information
Key Advantages
Secure, non-reproducible, tamper-resistant
Combinable with all standard coding systems, including RFID
Cost effective and easy to implement
Provides protection throughout entire Pharma supply chain
Adaptable to current software – point of sale, reimbursement
Applicable to primary and secondary packaging11
Bilcare © 2008 Privileged Information