nagap 2013 final
TRANSCRIPT
Sharing the Campus Culture Through Social Technology: Unifying the Academic & Extracurricular Experience for the Admitted Student
Presented by:
Laura Zuppo and Davina Gould
Agenda
Overview of Case Study: Stetson Law and Project Goals
Explain and discuss content strategy for admitted student website
Review approaches for using social technology to engage admitted students
Share examples of assessment techniques Provide tour of the site Discuss lessons learned and tools you can
use
Stetson Law
Founded in 1900; Florida’s first law school University has main campus in DeLand, FL Decentralized admissions and enrollment
functions 763 FT and 227 PT law students Enroll new students in the fall only Average age 24 for FT and low 30s for PT Culture:
Warm, collegial, active campus community Commitment to pro bono service Proud of experiential learning opportunities
Goals for Admitted Student Network
One-stop shop for all admitted student information
Engage students by sharing Stetson’s friendly campus culture through the online experience
Takeaway: Assess, address and adjust throughout the process
StetsonConnect Content Strategy
Traditional website content Campus life and academic information Financial information Forms/documents How to prepare for law school
Personalized information based on admitted student profile “Your Interests” pages
StetsonConnect Content Strategy
New student announcements Event invitations/reminders Deadlines Housing, orientation and IT information Archived announcements for students admitted later
in the cycle
Multimedia content Videos Live chat with staff Online chats and chat transcripts Blogs
Content Strategy Approaches
Integrate with post-admission recruitment plan Calendar/timeline Staff responsibilities/roles Integrate with “gap” and orientation content
Develop mind-map/outline to organize content MS Word or Office outline tools MS Visio (flowchart software) Web search for “mind map software free”
Engaging admitted students
Private social network technology Password-protected with administrator approval Personal profiles with photos and status updates Groups and discussion forums Direct messaging Email notifications
Engaging admitted students
Interaction with Stetson community Admissions professionals Select administrators, faculty
Student life, residential life, academic success Ambassadors and selected students
Student social media group
Engaging admitted students
Interaction with future classmates Entering student group Special interest groups: part-time students,
international study, veterans, intramurals “Life Off Campus” forum
Housing Activities in the community Places to eat
Assessment techniques
Quantitative Compare user statistics against final enrollment data Student satisfaction survey (multiple-choice questions)
Qualitative Student satisfaction survey (open-ended questions) Interviews and focus groups Comments from non-matriculants Comments from orientation leaders
Lessons learned
Frame the conversation Streamline navigation for ease of use Designate roles Schedule announcements and content
updates Ask for feedback/perform assessments Keep audience needs in mind Broaden constituent participation Remember to keep it personal and not let
technology take over recruitment process
Tools you can use
Private social networking tools/software Groups on major social networks
Facebook, LinkedIn Open-source software
JomSocial for Joomla, BuddyPress for WordPress Third-party private social networks
Ning, SocialGo, Grou.ps Higher ed firms: Hobsons, Inigral Schools app
Participant Information
Laura Zuppo, Assistant Dean of Admissions and Student Financial Planning [email protected]
Davina Gould, Director of Publications and Online Communications [email protected]