näringslivsdagen 2010. judith wolst social media
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Ålands Handelskammare. Näringslivsdagen 2010. Judith Wolst Social MediaTRANSCRIPT
Social MediaÅland Chamber of Commerce - Aug 2010
Judith Wolst
Blogger
Consultant: Social Media & Search Engines
Social Media user in my daily life
Blogger
Social Media
E-commerce
Search Engines
Online PR
Online Marketing
Social Media, Search Engines & Online PR.
Consultant
Halens .se/.fiE-commerce
Sid & SallyE-commerce
How social media is affecting your company's brand.
Why things have changed
What Social Media is
Cases - How Others have done it
How Social Media affects company´s brand
Åland business and Social Media
Agenda
38
Why Social Media is important.
1.
1. Google2. Facebook3. Yahoo USA4. YouTube5. Windows Live6. Wikipedia7. Blogger8. MSN9. Baidu10. Yahoo Japan
This is w
hat the
world
uses to look lik
e
This is the new landscape
Roles reversed
“The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications."
Martin Lindstrom, Brand Guru
What is Social Media?
2.
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Today: ccc million users
Case: How others have done it.
3.
2008
Engagement through ”non-traditional” channels.
Obama and his team used sites lika Flickr and YouTube to distribute the ”message of hope”.
He encouraged supporters to create their own content.
Ideas, images, videos etc that went viral.
Blogs
YouTube
Mobile
By the numbers
Strategy
2010
How about The White House today?
Mental Break
Social Media and Search Engines
4.
Youtube
Lyrics
Blocket
Eniro
Lexikon
Aftonbladet iphone
Facebook Britney Spears
Youtube
Lyrics
Blocket
Eniro
Lexikon
Aftonbladet iphone
Facebook Britney Spears
Most popular words to search for on
Google - in Sweden 2009.
Youtube
Lyrics
Blocket
Eniro
Lexikon
Aftonbladet iphone
Facebook Britney Spears
People Google on ”Google”…
Most people Google on Ålands Handelskammare. Very few use the http://www.chamber.ax adress…
Corporate Communication
Article:
5% of Swedish listed companies have problems with their brands on Google.
Article:
5% of Swedish listed companies have problems with their brands on Google.
In Sweden there are about 250 listed companies of which 11 had problems."
TD
Blog
Blog
Phonera
Blog
Forum
Forum
Mekono-men Blog
Nordea
Blog/forum
2023-04-13 | 68
Google likes ”Sociala Media”
Google likes ”Sociala Media”
Good at using so-called “keywords”
Liks comes naturally
Google likes content that is constantly updated
Google likes ”Sociala Media”
Google likes ”Sociala Media”
Google likes ”Sociala Media”
What others say about YOU becomes visible!
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Website
Wikipedia
Flickr
2023-04-13 | 78
Wikipedia
Scribd
Slideshare
YouTube
How about your company?
Now – Some corporate statistics!
Do you look for information on listed companies through channels other than the company's website?
Do you use any of the following channels of social media?
Answer ShareYes 90.8%
No 6.8%
No answer 2.4%
Answer ShareWikipedia 76.0%
Linked in 26.0%
Facebook 24.0%
Other 13.2%
Digg 3.2%
technorati 1.2%
No answer 0.8%
No 0.0%
Statistics
Wikipedia
Google Finance & Yahoo! Finance
Åland business and Social Media
5.
1.
2.
So?
6.
