nadiaerokhin ux/ui designer graphic design design +ui) ux creativity my ui design experience started

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    Nadia Erokhin

    D E S I G N graphic D E S I G N

  • Dear Hiring Manager

    let’s see

    It’s a pleasure to present my portfolio. According to statistics, you will spend about 1 min scanning the portfolio and maybe 5 minutes reading. Thus I aim to spend your 6 min wisely.

    I picked the two most relevant cases because I had to translate them. The first, a CRM case, has an extensive research phase where I was the team lead. The second case, Oil Pipeline monitor platform, was an app with mas- sive information exchange, intended for unsavvy users. Please make yourself comfortable and grab a cup of coffee to compliment the reading. Coffee works well for meeting new people, doesn’t it?

    I believe in technology. It makes people rethink how they can work more effectively which always leads to “why” question. In asking that ques- tion, the design process turns into an adventure that unites people and leads them to dis- covering new opportunities.

    Let me introduce myself

    UX design portfolio | Nadia Erokhin | 619.354.8812

  • UX design portfolio | Nadia Erokhin | 619.354.8812

    Experience =

    = + )Design UI UX

    cr ea

    tiv ity

    My UI design experience started in assisting developers in implementing their solu- tions. Eventually it evolved into advocating for users to make the software simple, clear and aesthetically pleasing.

    It was the significant shift from the focus on technolo- gies to the user’s needs and habits where my passion for psychology background was most helpful. Any new tech- nology solution should offer people excitement.

    Working in several start- ups, I had responsibilities, ranging from secretarial to planning the import and instal- lation of manufacturing equip- ment. I was fortunate to have a great mentor to supervise me in my progress to a self-man- aging design professional.

    I learned that the critical factor to success at any job is clear and constructive com- munication paired with hard work and smart thinking.

    I started as a graphic designer where I learned to think visually and apply graphics to focus an audi- ence’s attention. I realized that making topics visible helps people communicate better. From 2005 to 2017 I was promoted from a design intern to UI/UX Designer, growing together with my employer, the Resource Group.

  • The client is one of the leading manufacturing companies in the semi-ready

    meat foods market (52% of the market of the Siberian region). It is vital for

    the company to expand on new markets (4 cities at that time).In tro

    CRM reinvented Stakeholders – people who want to have an on-demand report on sales and profits. Management – people who are accountable for making other stakeholders feel comfortable. Bad sales – employees who are not helping management in making stakeholders happy. Good sales – employees who are ready to help us to redefine the CRM. Resource team (with me) – the team tasked with redesigning the CRM to solve the task and make everybody a bit happier.

    M ai

    n C

    ha ra

    ct er


    The company is successfully making sales yet the stakeholders want more from the business. They challenge the management team to increase sales. Management analyzes sales from reports from the CRM and recognizes it’s not used enough by the sales team. They suspect that their existing CRM doesn't work well and start looking for solutions. The resource team gets the chance to propose a solution. They sign a contract to develop a CRM to solve the task.

    S to


    N o


    Change the way people work?

    UX design portfolio | Nadia Erokhin | 619.354.8812

  • UX design portfolio | Nadia Erokhin | 619.354.8812

    We presented the final design and made high-fidelity mock- ups.

    We ensured that our designs complied with guidelines stated in the corporate stylebook.

    R es

    ea rc


    mockups Va

    lid at

    io n

    D es

    ig n

    Our team organized meetings with employees:

    8 sales full-time:

    - 4 with >2 years

    - 4 with < 2 months experience

    8 sales part-time

    - 4 with >2 years

    - 4 with < 2 months experience

    2 managers

    2 accountants

    2 secretaries

    1. We wanted to measure the time required for the work routine to see how we could most effectively design a solution and prove its viability.

    2. The sales staff was paid for sales they made and not for any other work, so the time required to keep the database up-to-date was not directly beneficial to their salary.

    To establish good relationships, the sales team visited clients. Their com- muting and meeting time took a signifi- cant part of their work day and was not very productive.

    A na

    ly si


    Id ea

    tio n

    Featured EpisodesCRM reinvented

    We recruited end users to test the usability of the design. To make it more fun and capture more relevant feedback we ran contests to get the fastest input of some instances but recorded all users to check their quality.

  • UX design portfolio | Nadia Erokhin | 619.354.8812

    The main red route is "data input"

    Activity and collaboration trigger

    1click start

    Main lost time action - “case review”

    Informative start-screen


    B e f o r e :

    A f t e r Communica- tion reporting improved: 78% of all interactions documented in CRM.

    Data input optimization created 20% more time for the team to do other work.

    Teammates actively collaborate outside of the office through the mobile work chat.

    A lot of the communica-

    tion details were lost.

    Most in-office time is spent

    performing data input.

    Employees felt discon-


    Management felt like they were losing


    Featured �ndingsCRM reinvented

  • UX design portfolio | Nadia Erokhin | 619.354.8812

    Some details

    Ideation for CRM features

    Precedent analysis

    CRM reinvented

    Before developing the CRM information architecture, we ran the analysis and evaluation of open source CRM systems. We defined the common factors that made the systems not effective for our client’s staff: unclear grouping, long screens, many required fields to create a record etc. We measured the average time to go through red routes and set up the target time for each use case.

    While sketching the screens, we aimed to make - screens more informative to avoid excessive scrolling - key information easy accessible - required fields presented first - data entry more simple and straightforward - most of the screen elements linked to a deeper layer of

    information and actions.

  • UX design portfolio | Nadia Erokhin | 619.354.8812

    NSO Pipeline Monitor platformTASK: MAKE MONITORING



    The operation personnel using the mobile app collects and delivers data while they inspect pipelines and send reports via node stations. Dispatchers work with the web-based interface to receive, assign and track tasks to be done. Managers have online reports. The company had an unsuccessful attempt to run simi- lar software for service workers. Implementation failed due to the staff’s resistance.


    Custom software to bring together data, alarms, reports, and personnel. 335 employees / 230 observers / 11 dispatchers 2920 km of oil pipeline infrastructure spread along vast and hard to reach terrain.

    MY ROLE: User research UX/UI design

    Results time of reaction decreased

    duration to solve decreased by

    by 17%

    by 35%





  • 12 actual future users and three managers were involved at the

    design stage. Nobody was

    harmed. :)

    25-35 80-90 150-200

    Representitives participation Estimated amount of work hours

    not needed recommendedneeded

    Week 1

    UX design roadmap

    Understanding that the success

    of the project depended on

    active collabora- tion, I created a

    roadmap to make the design pro-

    cess visual. I did this because it helps to share

    updates on ongo- ing tasks during

    the research and design phase

    NSO Pipeline Monitor platform

    UX design portfolio | Nadia Erokhin | 619.354.8812

    Workflow Description

    Roles Duties Use Cases User Stories




    Interaction diagram

    Mental models

    Interaction design concept


    Prototype Specification to the contract

    System features

    Product concept

    Usability test

    Expert test

    Metrics set

    Added effectiveness

    Alignment and Gap Analysis

    Week 2 Week 3 Week 4

  • Worker


    Management team


    Negative How it fe