Best Practices for Developing, Deployingand Supporting Digital Course Materials

and Handheld Devices

Doug KinneyDirector of Sales, West

• A Framework for Thinking About Digital Transformation – Did You Know?

• Top Technology Trends 2011

• Digital Trends Business Schools

• The Benefits of Transforming

• XanEdu’s Best Practices for Successful Transformation

• XanEdu’s Award-Winning Tools

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Doug KinneyDirector of Sales, West

Going Digital

XanEdu’s Story• A platform and service to provide custom course

materials to students

• In operation over 12 years

• Delivering digital content since 2000

• Privately held, profitable, growing e-learning business

• Work with over 1,200 colleges and universities

• Introduced Folio-X December 2010

• Campus Technology Innovators Award winner, July 2011

• Partner with NACRA for Cases and Case Research Journal

Promoting Excellence in Case Research, Writing,

and Teaching

• The leading academic journal for cases in business and related disciplines in North America.

• Publishes outstanding field-research-based, decision focused teaching cases drawn from research in real organizations, dealing with issues in all administration-related disciplines.

• All manuscripts are double-blind refereed by Editorial Board members and ad hoc reviewers in the appropriate discipline.

• Publishes 4 issues a year.• Distributed directly to libraries

and subscribers through NACRA’s publishing partners, including XanEdu.

• Positively impact the student experience

– Enriching the content– Convenience and engagement– Drive better outcomes

• Competitive positioning

• Impart emerging need for multiple literacies

• Unique features and tools students need to operate in a paperless environment

• Implementation of digital materials through training and feedback

Digital Transformation: What’s at Stake

Digital Book Sales > Paper Books

June 2011 - 25 million Units Sold

There’s an App for That

Smart Phones

How Students Spend Time

Integration Drives Adoption

Top Tech Trends 2011 and Beyond • Ubiquitous Computing – To the

Cloud - Real Time - 24/7• Access Information

Everywhere – Mobile More Than Phones

• The World is Flat• Tablets are Game Changers• Explosion of Apps• Personalization + Preferences

= Fun • Content Enables Enhanced

Learning Outside of Classroom• Green is the New Black

Campus Digital Trends• Accessibility – Support various

delivery options for course material– Multiple formats (Print, Digital,

Both)– Multiple devices (laptop, e-readers,

IPads, Nook, Kindles, etc..)– Integrated with Learning

Management System (Blackboard, Angel, D2L, Moodle, Sakai etc..)

• 15% of students reported owning an e-reader almost double reported 1 year ago.

– Amazon Kindle 52%– Barnes & Noble’s Nook 21%– Apple iPhone 17% – Apple iPad 10%

“OnCampus Research April 2011”

• 90% institutions using LMS’ “Executive Connections” Fall 2010 & CCC white paper, Feb. 2011

Campus Digital Trends• Collaboration – Expand the learning

opportunities with dynamic tools that enhance interaction – Incorporate Multimedia and other

interactive content– Web, audio and video conferencing– Enhanced access to content on the internet

(Spreadsheets, YouTube, Simulations)– Interact with the content by highlighting

and note taking – Ability to save material, notes and also

share selected information with other students

• 49% Top Business Programs using digital cases

Business School Strategies• Encourage the use of digital devices• Programs want to allow students to create,

search and manage content • Dynamic interactive content that enhances

the learning and supports various learning styles

• Develop lasting relationships with classmates

• Coordination across multiple disciplines • Integration with next generation

technology -enhanced functionalities• Go Digital - Sustainability & Reduce costs

Survival is an Option

Market Need

• To meet academic program staff and faculty where they are today, and help imagine where they want to go

• To have a range of resources that allow for a slow or a fast transition to digital delivery

• Opportunity to meaningfully enhance students’ convenience and engagement

Student User ScenariosAverage Technology User With a Laptop

• Integration into the campus learning management system simplifies access

• Print or download material as needed

• Exhibits in Excel format save 1-2 hours per business case

• Enhanced PDFs allow content to be downloaded

Student User ScenariosComfortable with Technology, Laptop User

• Download individual readings, or all the course materials, with a single click

• Store and organize PDF’s for offline access and research later in the program

• Take notes and highlight material with the free Adobe Acrobat reader

• Experiment with loading PDF’s onto a handheld device

Student User ScenariosMobile Mastermind With iPad

• Replace paper, take notes, highlight, annotate within the XanEdu App

• Export and import notes and highlights from team members

• Print selected pages as needed

• Search materials across multiple semesters using the Bookshelf search function

• Quickly locate data in class using eBook navigation features

Student Behavior

• Students want to go digital

• Students have a range of levels of comfort and competency

• Many students are adopting multiple-devices with which they consume content

The Opportunity

• How can XanEdu provide a:– Device neutral delivery– Consistent experience for students with

different technology savviness– Means of replacing paper– Enhance the program’s community– Solution that enhances the overall

student experience– Continuous evolution

• Digital custom publishing• Multi-device access• Dynamic search capabilities• Tools to take notes, highlight,

collaborate• Co-designed with extensive student

input• Hundreds of programs currently usingWinner of:

Benefits• Advanced highlighting, note

taking, and search features• High quality eBook formatting of

content• Robust collaboration tools for note

sharing and printing

Delivery Options• Free XanEdu iPad and Android

apps

Benefits• Offline viewing of course materials• Note taking and highlighting in

Adobe’s free Acrobat reader

Delivery Options• Desktop computers• Laptops

Enhanced PDFsTablet Delivery

Benefits• Seamless integration into

Blackboard or any learning management system

• A single log in for students

Delivery Options• Desktop computers• Laptops• Handheld devices

Benefits• Business case exhibits in Excel

format save students time• The Digital NeXus newsletter

summarizes key tech trends twice a month for program staff & faculty

Delivery Options• Desktop computers• Laptops• Handheld devices

XanEdu iPad App

97% of Students Surveyed Endorse XanEdu’s Approach

- Fall 2010 XanEdu iPad Pilot Study

“I think XanEdu is cutting edge. I think XanEdu is innovative. I think XanEdu is also a visionary in terms of seeing the potential for which education can be facilitated and delivered.”

- J.G Ayodele, MBA Student

Built With Input From Over 500 Executive MBA and MBA Students

XanEdu and Apple’s iPad

• Text area

XanEdu iPad AppBookshelf

New Feature: Advanced Search

Search contents and notes:• Across the entire bookshelf

• Within one XanEdu CoursePack

• Within a single article

XanEdu iPad App

Create a Personal Learning Archive

XanEdu iPad AppHighlighting

XanEdu iPad AppNote taking

What do students think of FolioX?

“Once I started using the XanEdu iPad App, it definitely engaged me more in the course. It’s important for me to be engaged with the course material because it makes

the difference between me liking the class and not liking the class.”

- Yonadav Tsuna, MBA Student

Digital Transformation: What’s at Stake

Play Video

XanEdu iPad App- Please see iPad instructions and tutorials at:

http://www2.xanedu.com/xanapp

Interviews with Students using theXanEdu iPad App

Doug Kinneydkinney@xanedu.com

720 883-6787

“Have the courage to follow your dreams and intuition”

Questions?