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THINKING OF A MASTER PLAN

MARKETING

SEO

GRAPHICDESIGN

PROMOTION

WEBDEVELOPER

Video editing

PRESENTED BY SYMERIA PALMER & ERIC JONESSPOTLIGHT PROGRAMS BOARD: GEORGIA STATE UNIVESITY (ATLANTA,GA)

Building an Effective Marketing Campaign

STARTHERE

Thinking Of A Master PlanSymeria Palmer & Eric Jones

WHAT IS A MARKETING CAMPAIGNThinking Of A Master Plan

Specific activities designed to promote a product, service or business. A marketing

campaign is a coordinated series of steps that can include promotion of a product

through different mediums (television, radio, print, online) using a variety of

different types of advertisements. The campaign doesn't have to rely solely on

advertising, and can also include demonstrations, word of mouth and other

interactive techniques


BUILDING YOUR MARKETING CAMPAIGNStep – by - step

01Name Your Campaign

02Campaign OutlineWhat is the plan for the

campaign?

03 Key MessagingWhat is the key

message/purpose for the campaign?



04 ObjectivesWhat are the goals for

the campaign?

05Flight DatesWhen will it begin and end?

06 Target AudienceWho is the main audience for

the campaign?



07 Key Performance Indicators• This evaluates the campaign.• What are the indicators that let you know the

campaign was a success or fail?

08BudgetWhat is the total budget for the campaign?

09 GraphicsWhat visuals are needed for the campaign?



08Media OutletsWhich media outlets will be contacted? Will

this event be covered?

09 Wrap UpHow was the overall campaign? Was it successful? Did things change?


Social MediaFind out what social media platform works best for your organization and target audience. Do surveys, polls, and questionnaires.

Facebook

Twitter

YouTube

Instagram

LinkedIn

Followers Haters


STAY CONNECTED

Build A List


STAY CONNECTED

MailChimp


STAY CONNECTED

Raffle Giveaways


STAY CONNECTED

Interaction


STAY CONNECTED

Newsletters


• What Types?• Cookouts, Picnics, Dinners

• Award Ceremonies

• Celebrate birthdays, whether that

birthday is the start of a company

or an employee’s birth date.

PROMOTIONAL EVENTS


DON’T DON’T DON’T

OVER CLUTTER CREATE INSANITY WITH FONTS RELY ON CLICHÉS

DO’S & DON’TS OF GOOD FLYERSDon’ts


DO DO DO

THINK ABOUT YOUR TARGET AUDIENCE

Use sizzling graphics and color TEMPLATES ARE OK

DO’S & DON’TS OF GOOD FLYERSDo’s


GET IT RIGHT THE FIRST TIMEMARKETING PROPOSAL

• Description of the product or service, including• Special features• Marketing budget • Advertising and promotional plan

• Pricing strategy

• Market segmentation (specializing in specific niche markets or, if mass marketing, how marketing strategy might differ between different segments, such as age groups).


GET IT RIGHT THE FIRST TIMEMARKETING PROPOSAL

Graphics• What Materials are needed

• Key Questions• Please Provide Specific Key Points?• What's the Tone/Message that you want to

convey?• Do you have any Specific Imagery in mind?• How would the Typography appear?• Do you have a color preference?• Any Legal Mandatories or Disclaimers?

• Upload Pictures / Reference Material


KEEP IT CONSISTENT


Our Gallery


Our Gallery

http://youtu.be/rXxNItqDHjI


HELPFUL LINKS

Lynda


HELPFUL LINKS

PSD Tuts


HELPFUL LINKS

Da Font


HELPFUL LINKS

Font Squirrel


HELPFUL LINKS

Design Seeds


HELPFUL LINKS

Colour Lovers


HELPFUL LINKS

Creative Bloq


HELPFUL LINKS

Behance


HELPFUL LINKS

PR Daily


HELPFUL LINKS

PR Week


HELPFUL LINKS

PRSA


HELPFUL LINKS

PR Examples


HELPFUL LINKS

Hootsuite


HELPFUL LINKS

Trello


• “Marketing Campaign Definition Investopedia.” Investopedia. n.p., n.d. Web. 8 Oct. 2014.

• http://www.investopedia.com/terms/m/marketing-campaign.asp

WORK CITED

http://www.investopedia.com/terms/m/marketing-campaign.asp



Objective

Audience

MarketingPlan

STAY CONNECTED

Thank You for your time!Have a nice day!

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