Jl. Ciragil 2 No. 26, Kebayoran Baru,

Jakarta Selatan

“How fast data is captured,

defines how fast decision can be made.”

About Us

• We are Focused on IT Business

Solution Support for delivering

efficiency and improvement

performance to client business

• We combine advanced IT-based data

capture techniques and analytical skills

to transform bits and bytes into

valuable, strategic and actionable

information for clients.

• We are Integrating business

operations to business intelligence as

main supporting to decision maker

Sales Performance Systems

Digital Monitoring, Digital Maintenance and

Digital Command Center

Product & Services

In the dynamic change of digital world, every action taken should be

able to measured for the effectiveness of communication, benefit,

engagement and experience. And transform the data into information

and seed them to a Business Intelligent.

An Integrated data driven system from capturing until data presentation,

combine with the GIS (Geographical Information System) capability to

visualize on digital map, It’s a cutting edge system for sales, marketing to

deploy and see a business in a single view on Business Dashboard.

Digital Monitoring, Digital Maintenance and

Digital Command Center

Digital Monitoring, Digital Maintenance and Digital

Command Center

Understanding Digital Audience

Year of 2000

Social Media has a powerful influence

on decisions

For opinions on products to buy, Millennial are more than 3x as likely

than Boomers to turn to social channels

BazaarVoice Study 2011

Boomers, Born in early 1946s to

the early 1964s

Millenial, Born in early 1980s to

the early 2000s

Understanding Digital Audience

Customer experience

Purchase Post-Purchase

Social

Media

WEBEvents

Sales

Person

Loyalty/

CRM

Customer

Service

WOM

( Viral )

Ads

Sales

PR web

Packaging

News

Letter

Pre-Purchase

Digital Monitoring, Digital Maintenance and Digital

Command Center

Our Method

Listening Engage

Action Measure

Online Media

monitoring, Google

Alerts, Tweet Deck,

Social Mentions

Response, Initiate,

Answers, Asks,

Feedback, Insights

Audience,

Engagement,

Loyalty, Influence

Managing the

response, Establish

dialogue,

Interactivity

Our Framework

• Realtime brand /

account

monitoring

• Realtime

measurement

• Knowing your

potential audience

and influencer

• Get a consumer

insights

• Knowing what

your competitor

better

How Deploy

What We Deliver to You

Digital Monitoring & Reporting

• Monitoring conversation, opinion, issue and

campaign on Digital Channel.

• Providing the Report and simple analysis for

the evaluation and planning.

• Getting the insight from audience.

Digital Maintenance & Engagement

• Develop & Managing the campaign on

Digital Channel.

• Building the awareness and engagement with

the target audience.

• Supporting the brand for 360 brands

campaign.

Sales Performance Systems

Understanding Area of Concern

Sales Performance Systems

Sales Performance Systems

Understanding The Brands Concern

• Have a difficulty to create a fast and more reliable data

analysis due to major human involvement.

• Have a difficulty to measure :• Availability of Product

• Outgoing Models

• SPG’s Performance

• Out Of Stock

• Product Distribution

• Product Sales Performance

• Field Team motion, etc

• Unable to make a better strategy plan based on the

current data and trend.

Mechanism

Sales Performance SystemsSales Performance Systems

What We Deliver to You

• Realtime Data Market Penetration

• Sales performance (hot product)

• Oulet Clustering / Retail Segmentation

• Product Distribution and Availability

• Retailer Performance (Owner & SPG / Frontliner)

• Business Insight :

To provide vivid guidance for current strong and weak areas, by identify characteristics of the strong areas

Ability to measure the market penetration result based on area, time and presented in geographical visual.

Ability to deploy the necessary support for the right potential market

Who we work with

Examples of our work

From Common

to Premium

• Background:

Indonesian consumers don’t see Heineken as a premium brand and compare

it with local brands ( e.g. Bintang) instead of other international premium

beer brands.

• Internationally Heineken is launching a global digital campaign but it may not

be relevant to the Indonesian consumer:

• Indonesians aren’t generally beer drinkers, and those who do are

amongst the niche.

• Indonesia’s advertising regulations for beer are much stricter than

other countries as it is regarded alcoholic beverage.

• Challenge:

To launch the global digital campaign in Indonesia in a way that would be

relevant and appealing to Indonesians.

• What we did:

• After a series of consumer interviews, it was evident that our target

behaves as a community. But they socialize BOTH digitally and

physically; digital by itself is insufficient.

• The global digital campaign was thus modified for Indonesia by

integrating both on-line and off-line activities into the campaign.

• Result:

• Digital conversations following the campaign indicate Heineken seen

as premium as indicated by its comparison to international brands

and events.

• A significant rise of sales during and immediately after the campaign

in designated outlets.

Close with your

Audience

Knowing what they want, what they like and what

they do.

It’s not all about

price

• Background:

ZTE is new player in the mobile phone market and wants to be perceived as

preferable gadget. It’s low awareness is related to its low demand in mobile

phone retail centers.

• Challenge:

How to promote a mid-range brand of mobile phones to a market

dominated by either the very high-end brands or the very economical

brands.

• What we did:

• Through initial digital crawls we found out that what is seen as high

end for youth is a hand phone’s capability to be used digitally – not

price per se.

• We constructed a digital campaign focused on digital and

technology lifestyle and put ZTE in the midst of it. Interaction

through quizzes created engagement and excitement, especially

amongst the teens.

• Result:

Other than being chatted about in social media amongst teens (with an

average of more than 7,000 fans per month following the digital campaign),

field observation reveals that teens look for ZTE when visiting mobile phone

retailers.

It’s about

Presence

It’s about Apps

To capture all the data needed by the HQ in regular

basis and accurate

It’s about a

speed

• Background:

IRIS Indonesia as an agency of Sony Mobile Indonesia has difficulty to

deliver incentive payment on time due to human process for compiling all

the filed data from many parties.

• Challenge:

How to collecting all the data and compiling it into single database and

presented as user friendly information.

• What we did:

• Developing a middleware and engine to collected all the data and

the same time do the filtering, processing and calculation.

• Developing a Dashboard Reporting

• Result:

Minimum human involvement, faster incetive calculation. At the end client

able to pay incentive on time and easier to monitor and make a decision for

the activity.

It’s about

Efficiency

To capture all the data needed by the HQ in the same

day and accurate

User Login Event Scheduling

School List

Report Activity

It’s about a

reliable

• Background:

CEREBRO as an agency of Castrol Indonesia has a program to increasing

brand awareness and brand sell out at poin of purchase (in this case service

station).

• Challenge:

How deliver reliable and faster report to clients

• What we did:

• Developing a mobile application for capturing all the information

needed.

• Developing an Online Dashboard Reporting

• Visualize the retailer information on the digital Map

• Result:

Client able to read all the information realtime from the dashboard

provided, and able to access it from anywhere with any platform.

Thank You!