Client Case Study

Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

GoECart ecommerce platform delivers the same rich set of personalization features and customer experience you would expect from the top internet sites, plus advanced supply chain automation on the back end. We couldn’t be more happy with our choice.

— Ray Miller, CEO MyWeddingReceptionIdeas.com

IndustryWedding Supplies and Personalized Wedding Gifts

Requirementsn Complete, easy-to-use, and highly personalized ecommerce

storefront

n Ability to offer customizable wedding merchandise

n Exceptional user experience designed to boost site conversion

n Superior customer service features

n Empower the company to compete with more established retailers

SolutionGoECart Ecommerce Solution

Resultsn Re-designed ecommerce storefront with customized checkout

process that lets customers fully personalize orders

n Full integration with third-party suppliers using GoECart’s API

n Seamless integration with ClickTale®, Kampyle®, and Google Analytics to deliver personalized selling based on customer feedback, and visitor behavior

n Rich transactional emails enables direct marketing with targeted and timely branded messages

GoECart and GoECart 360 are trademarks of GoECart. All other trademarks and tradenames are the properties of their respective owners. Copyright © 2012 GoECart. All rights reserved.

Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

Highly Personalized Storefront Brings More Sales More Often GoECart’s strategic consulting group collaborated with MWRI’s design team to do a complete brand overhaul including a new logo and color scheme. Wireframes and mockups were designed and revised in accordance with the client’s expectations, competitive research, analytics data, and the preferences of MWRI’s target customers.

The new storefront includes:

n A beautifully redesigned site that strikes a delicate balance between branding, ecommerce, and community building

n Intuitive and interactive navigation menus and intelligent promo banners

n Smart cross-selling / up-selling promotions and recently viewed items

n Integration with all leading social networks, including FaceBook®, Twitter®, Pinterest, ShareThis®, and others

n Product pages with the ability to personalize items (size, color, engraving, monogramming, etc.)

n Intelligent one-page checkout feature designed to reduce cart abandonment

Rich Transactional Emails Provide Incremental SalesGoECart’s built-in, rich transactional email feature enables merchants to create and send timely, personalized emails based on site events such as customer registration, order confirmation, shipping notification, and shopping cart abandonment. MWRI can now easily follow up with abandoned cart customers via drip email campaigns to recoup otherwise lost revenues. Since its implementation, the number of product reviews submitted by customers have increased ten-fold. Other benefits have included reduced customer service calls and improved email deliverability.

Integrated Supply Chain Improves Customer SatisfactionGoECart’s robust backend tools allow MWRI to efficiently process and manage orders and fulfillment through its large supplier base. MWRI has hence implemented full automation with its largest suppliers using GoECart XML APIs. This saved the company significant investment it would have otherwise needed to purchase and integrate separate order management and inventory management systems.

Search Engine Rankings — Preserved!Finally, MWRI has relied on Google and other search engines for majority of its traffic and has made significant investments in organic search engine optimization (SEO) techniques. GoECart worked closely with MWRI to implement all of the latest SEO best practices to ensure that the site was not impacted negatively in any way. The company continues to expand its growing customer base.

Situation AnalysisFounded in 2003, MyWeddingReceptionIdeas.com is a leading online destination for wedding and related merchandise, including favors, accessories, and gifts for bridesmaids and groomsmen. At MWRI, an exceptional customer service pledge is more than just lip service. The company offers a 100% satisfaction guarantee, and listens intently to customer ideas to help them choose personalized gifts according to their unique needs.

The ChallengeIn recent years, the company has experienced some growing pains largely due to lack of supply chain automation and reliance on manual processes to manage business and customer relationships. Their ecommerce storefront design was also in need of an update. Usability needed improvement, and the site features were beginning to lag behind. The company also sought to improve its personalization capabilities in order to more effectively market to customers while gaining brand recognition. Further, MWRI has a solid presence in search engine rankings, the company required a solution that would ensure that its investment in SEO and social media would be preserved. And all this needed to be done within a budget appropriate for an emerging brand.

The Solution: GoECart Ecommerce Platform

®

Scan this QR code to watch a quick video testimonial on “Why MyWeddingReceptionIdeas chose GoECart.”

MyWeddingReceptionIdeas & GoECart — A Match Made in HeavenGoECart was able to deliver on all of MWRI’s requirements. A feature-rich ecommerce solution with a complete site re-design and back-office tools was delivered within budget and in less than 100 days.