mythology marketing system
DESCRIPTION
Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system”. We'd like your feedback on our approach.TRANSCRIPT
Mythology builds belief in your business by installing and managing an advanced,
measurable marketing “system”.
We’d like your feedback on this approach.
Marketing is Much Harder Work These Days…
Your customers are fragmented and distracted… They each receive up to 3,000 commercial messages a day.
They’re also more cynical. They don’t trust what your “advertising” is saying.
A Coordinated Conversation is Required.…But Two-Way Conversations are More Difficult
Than One-Way Megaphones!
You need a “system” to hold effective two-way conversations that lead to
word-of-mouth and long-term, profitable revenue growth.
Mythology Marketing System™
Brand Revenue Relationships
1Your goals are simple,
but ambitious: Grow brand, revenue and relationships.
Mythology Marketing System™
Brand Revenue Relationships
Unfortunately, the world of fragmented media and cynical customers has
become far more complex.
2
Mythology Marketing System™
Brand Revenue Relationships
You need a simple, measurable marketing system to achieve your
goals.
3
Plan. Manage. Measure. Optimize.Build.Know.
Mythology builds belief in your business by installing and managing
an advanced, measurable marketing “system”.
What Does a “System” Consist Of?The Plans, Tools and Processes for Effective Marketing
www.mythologymarketing.com
Brand Content Web Presence
• Value Proposition • Brand Identity and
Messaging • Brand Guidelines • Brand Affinity Metrics
• Subject Matter Experts• Content Creation Tools• Writing and Editing Skills • Editorial Review and
Approval Process
• Web Site and Social Media Touchpoints
• Data Capture Plan • Measurement • Response Matrix and
Guidelines
Training and Alignment Business Process Tools and Technology
• Roles and Respons-ibilities
• Incentives • Sales, Marketing, and
Customer Service Team Alignment
• Campaign Management• Lead Processing• Data Management
• CRM • Campaign Management• Contact/ List
Management• Surveys• Email Campaigns • Mobile/ Text
Does it Work?You bet it does. You can measure it!
“[Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales.
The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.”
Jeffrey Lusk, Executive DirectorHatfield McCoy Trail System
Marketing = belief management.Mythology = building belief.
Who believes in you?
www.mythologymarketing.com
Let’s build some believers.
mythologymarketing.comtwitter.com/[email protected]