myth, media, meta three information epochs and what they mean for broadcasting dennis l. haarsager...
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Myth, Media, Meta
Three Information Epochs and What They Mean for Broadcasting
Dennis L. HaarsagerAssociate Vice President & General ManagerEducational & Public Media, Washington State University
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Informatio
n
Wants To Be Free
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But, what kind of free?
Free as in free beer? Free as in free inquiry or free speech? Free as in unhindered?
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Entropy
Thermodynamic entropy:2nd Law of ThermodynamicsEnergy tends to disperse unless hinderedEntropy increases over time
Information entropy: Behaves the same way – it scatters
and grows in volumeThe math is the same (Claude
Shannon developed for Bell System)
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Example: Ancestral DNA
12½% 12½% 12½% 12½% 12½% 12½% 12½% 12½%
25% 25% 25% 25%
50% 50%
You
250 years ≈ 10 generations = 1,024 ancestors = 0.01%
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Example: Game of “telegraph”
A
BC D
E
F
Story begins
… Is passed on …
Revealed story usually differs from the original
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Growth in human-generated info
Writing invented ca. 3500 BCE Moving forward to 1 CE, the Royal Library
at Alexandria had 400k-600k scrollsLet’s assume each was equiv. of 100 pp.And that they missed 90% of infoTotal then is 1 TB worldwide, 3 kB for each of
300M persons
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Info growth, continued
A 2000 study estimated 12 exabytes total, increasing at 4 exabytes per yearA 2002 study estimated 5 exabytes that year
alone (37,000 Libraries of Congress)Makes 2007 estimate 45 exabytes, 6.8 GB for
each of 6.6B people In 2000 years, population has grown 22-
fold, but information per person has grown 2 million times
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Human intervention
Desiring to retain value from information, we humans …
… “hinder” its free dispersion. In thermodynamics, we create low-entropy
“hindrances” like the head of a match, a balloon or tire, a Thermos®, et al.
With information, we do the following …
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Information epochs
MythMetaphor, story-telling, poetry, music, art
MediaOne-to-many print, electronic communications
MetaMachine-assisted many-to-many
communications
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Information epochs
Humans are in an “arms race” against information entropyFailings of memoryLimitations of dissemination
New epochs build on – not replace – what comes before, but not without changeDeath of legacy media – Not!Death of culture (Andrew Keen) – Not!
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Myth: poetry, values
Early shall he rise who has designsOn another’s land or life:His prey escapes the prone wolf,The sleeper is seldom victorious.
Hávamál, The Sayings of Hártranslation: W. H. Audenand P. B. Taylor
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Myth: poetry, metaphor
Full fathom five thy father lies; Of his bones are coral made; Those are pearls that were his eyes: Nothing of him that doth fade But doth suffer a sea-change Into something rich and strange.
Ariel’s song in The TempestWilliam Shakespeare
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Media
Rock paintings ca. 40,000 years ago Cave paintings ca. 32,000 years ago Earliest writing ca. 3500 BCE Johannes Gutenberg
(~1400-68) invents movable type printing inEurope (earlier in Asia),launching mass media
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Mass media
A marriage between story-telling and mass distribution
One-to-many architecture permits broad distribution of the same message
The story teller “authority” continues to be king
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Meta
In Greek – transcending, going above or beyond
As in metadata – data which describe other information in a useful way
Permits granular manipulation and dissemination of information
Permits tracking and acting on to what users pay attention
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“Metamedia”
In the meta world, anyone can create and distribute – “authorities” are many
Good story-telling and comprehensive effort still prevails (only 12 of top 100 blogs are individual efforts)
Machines can learn user histories and respond
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Implications for broadcasters
Don’t dig your grave just yet But don’t rely on the remote
control to save youViewers and listeners have many access
choices Good story-telling is important in more
than just 30-minute incrementsDoes this frame tell a story?
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Implications, continued
Embrace the “meta” and social interactionEngage in a conversation with your audience
Manage production for archival value
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Contact information
Dennis L. HaarsagerAssoc VP/GM, Educational & Public MediaWashington State Universitywww.haarsager.org/contact
www.technology360.com