my!sudbury campaign update€¦ · 10 may 10, 2006 presentation to cgs council implementation of...

May 10th, 2006

my!sudbury Campaign Update

Presentation to CGS Council

May 10, 2006 Presentation to CGS Council1

2006 mysudbury Campaign Work plan Overview

- Develop Web-based information system to allow easy access to the campaign materials by partners and other groups and to encourage dialogue between citizens, partners and the city (mysudbury.ca)

- Develop media relations materials to introduce new image- Develop media campaigns across all available media on a

local level and a national level- Develop sector-specific campaigns for mining, tourism and

others if applicable- Develop database to track marketing communications efforts

(system-wide)- Implementation of partnership program


Develop Web-based information system


Develop media relations materials to introduce new image



Video One



Video Two



Video Three


Develop database to track marketing communications efforts

This database will track the following elements:

Category 1: Direct City investment:ActivitiesExpendituresLeveraged amounts

Category 2: Partners:RecruitmentImplementation of materialsEngagement

Category 3: Research:Individual (engine) resultsResults by market (internal/external)Surveys


2006 mysudbury Campaign Work plan Summary

- Develop Web-based information system to allow easy access to the campaign materials by partners and other groups and to encourage dialogue between citizens, partners and the city (mysudbury.ca)

- Develop media relations materials to introduce new image- Develop media campaign/s across all available

media on a local level and a national level- Develop sector-specific campaigns for mining,

tourism and others if applicable- Develop database to track marketing communications efforts

(system-wide)- Implementation of partnership program


Implementation of partnership program

To date we have 60 partners who have voluntarily filled out the online form to become a mysudbury campaign partner

•Persona• Battistelli’s YIG

•Charles Blais Real Estate•South African Consulate

•Sudbury Wolves •TeleTech

•Wal-Mart employee •A&W

•Greater Sudbury Lacrosse Association •Trinity United Church, Lively

•Writer/Gardner •Carrefour francophone de Sudbury

•Diocese of Sault Ste. Marie •Laurentian University Student

•Sudbury & District Kennel Club •United Way/Centraide



We have also received calls asking to participate, for example:

•Greater Sudbury’s International Walking Club

•Nickel City Sound, Sudbury's Women's Barbershop Chorus, would like to do a testimonial, in full costume and four-part a cappella harmony, to say that “mysudbury is Harmony!"

•Local Real Estate Representatives



My 8 yr Battle with Cancer is Now OVER... The 38 months in Hospital, 4 Cancerous Brain Tumor Operations

and 2 Kidney Operations were All Worth It I Beat Cancer My Years of Being A Business Owner Operator in Sudbury were So

Special... The Support through the Years has been So Great....Thanks for

Your Patience My New Friends and Please Accept and Convey My Sincere Congrats To All....



…I guess this makes me not just a proud Sudburian, but a proud Canadian

This is but a drop in the bucket of billions of people who all have a proud heritage in their ancestry! This drop was mine and I hope

you enjoyed reading [about] me. I but merely scraped the surfaceof why Sudbury is so important to me.

My passion, My Sudbury. The town where I was born, Laurentian University my alma mater, my Lake Ramsay, my health, my

serenity, my cultural cushion......


Implementation of partnership program- Partner Uses, Salon du Livre Bus


Implementation of partnership program- Partner Uses, CGS Leisure Guide


Implementation of partnership program- Partner Uses, YIG Grocery Bag


Implementation of partnership program- Partner Uses, Logo for the Shave for the record


Implementation of partnership program- Partner Uses, Tourism Visitor Guide


Implementation of partnership program- Partner Uses, CGS Cleansweep


Implementation of partnership program – Local Media Partners

The following local media groups participating:

• Big Daddy Radio

• Rogers Radio Group

• CTV

• Northern Life

• Sudbury Star

• Le Voyageur

• Persona Communications

Leveraged to date from partners $312,000


mysudbury Campaign Steering Committee

• Abbas Homayed – Northern Life

• Brent Battistelli – Owner Battistelli’s YIG

• Chloe Gordon – Science North• Claudia Malette – College

Boreal• Cory McPhee – INCO• Dave Kilgour – Citizen

Representative• Debbi Nicholson – Greater

Sudbury Chamber, GSDC Board Member

• France Belanger-Houle –Citizen Representative

• Guy Labine – GSDC Board Member

• John Arnold – GSDC Board Member, Dalron Construction

• John Caruso – GSDC Board Member

• Linda Petahtegoose –Whitefish Lake First Nation

• Linda Wilson – Cambrian College

• Martha Cunningham-Closs –GEODE

• Michel Bechard – LaurentianUniversity

• Viviane Lapointe - HRSRH


Thank You!

Thank You!

my!sudbury campaign update€¦ · 10 may 10, 2006 presentation to cgs council implementation of...

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