my projec report
TRANSCRIPT
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A REPORT
ON
PRODUCT AND SERVICES OF
KOTAK SECURITIES
FOR
KOTAK SECURITIES Ltd.
Nehru Place, New Delhi
SUBMITTED IN PARTIAL
FULFILLMENT OFMBA-II
SUBMITTED BY
NAMITA SHARMA
ROLL NO- 104512248202
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ACKNOWLEDGEMENT
I wish to express my most sincere thanks toMr.PrabhatAggarwal Branch Manager Kotak Securities
New Delhi and Mr.DheerajMalhotra Deputy manager at
Nehru place New Delhi for providing me the opportunity to
work with the renowned organization and enabling me to gain
practical knowledge in the field of Finance and Operations. I
also owed my profound gratitude to my field guide Mr.A.k
Mittal and for their guidance during the duration of project. Aspecial note of thanks is also reserve to, training and
placement officer of Gianjyoti institute of management and
technology,Mohali. Moreover I am also indebt to
Mr.V.KAggarwal, Director Gianjyoti institute of
management and technology,Mohali for their kind help and
co-operation for completing this project work. I indeed thanks
to Kotak Securities Ltd. Nehru place, New delhi and Gianjyotiinstitute of management and technology,Mohali for giving me
an opportunity to have experience in a professionally run
organization.
Namitasharma
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biblography
STUDENT DECLARATION
I am Namita Sharma hereby declare that the project work
entitle on the Product And Services of Kotak Securities is
the original work done by me.
This project report presented as a partial fulfilment
requirement for the degree of Master of Business
Administration.
Namita Sharma
M.B.A3rd(sem)
GJIMT,Mohali
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PREFACE
Any kind of learning is incomplete till it is practically applied
in the concerned field. Only then does a person understand
and get hold of even the minutest details of what she has
learnt in his stay at the institute doing her MBA. So, to
practically apply what I had gained in the past one year in the
MBA programme, I underwent two months summer training
at Kotak Securities Ltd, New Delhi. It has been a wonderful
learning experience, which has given me an insight into
Management of modern business which requires an
appreciation of multidisciplinary concept and in-depthknowledge of specific analytical tools, geared to the solution
of real life problems. No doubt every real situation is unique
but a set of theoretical tools of knowledge, itself based on
empirical foundation, can help in developing the mechanism
for handling such situation. So the MBA curriculum has been
desired to provide to the future managers ample practical
exposure to the business world.
The summer training is essential for the fulfilment of MBA
curriculum; it provides an opportunity to the student to
understand the industry with special emphasis on the
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development of skills in analysing interpreting practical
problems through application of management.
TABLE OF CONTENT
1. INTODUCTION TO THE INDUSTRY
(i) Indian Capital Market(ii) SEBI
(iii) NSE
(iv)BSE
(v)Depository System (CSDL & NSDL)
2. INTRODUCTION TO THE COMPANY
(i) History
(ii) Management
(iii) Awards
3. OBJECTIVE OF THE STUDY
4. SIGNIFICANCE OF THE STUDY
5. AREA OF OPERATION
6. PRODUCTS OF KOTAK SECURITIES
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7. SERVICES OFFERED BY KOTAK
SECURITIES
8. DOCUMENTARY PROCEDURE
9. SWOT ANALYSIS
10. FUTURE AND GROWTH PROSPECTS
11. OVERALL EXPERIENCE
12.
12. BIBLOGRAPHY
1)INDUSTRY PROFILE
INDIAN CAPITAL MARKET The Indian capital market is more than a century old. Its
history goes back to 1875, when 22 brokers formed the
Bombay Stock Exchange (BSE). Over the period, the Indian
securities market has evolved continuously to become one ofthe most dynamic, modern, and efficient securities markets in
Asia. Today, Indian market confirms to best international
practices and standards both in terms of structure and in terms
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of opening efficiency. Indian securities markets are mainly
governed by: -
a) The companys Act 1956.
b) The Securities Contracts Regulation Act 1956 (SCRA
Act).
c) The Securities and Exchange Board of India (SEBI)
Act, 1992.
A brief background of these above regulations are given
below:
a)The Companies Act 1956 deals with issue, allotment andtransfer of securities and various aspects relating to
company management. It provides norms for disclosures
in the public issues, regulations for underwriting, and the
issues pertaining to use of premium and discount onvarious issues.
b)SCRA provides regulations for direct and indirect controlof stock exchanges with an aim to prevent undesirable
transactions in securities. It provides regulatory
jurisdiction to Central Government over stock
exchanges, contracts in securities and listing of securitieson stock exchanges.
c)The SEBI Act empowers SEBI to protect the interest ofinvestors in the securities market, to promote the
development of securities market and to regulate the
security market. The Indian securities market consists of
primary (new issues) as well as secondary (stock) market
in both equity and debt. The primary market provides the
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channel for sale of new securities, while the secondary
market deals in trading of securities previously issued.
The issuers of securities issue (create and sell) new
securities in the primary market to raise funds for
investment. They do so either through public issues orprivate placement. There a8718412re two major types ofissuers who issue securities. The corporate entities issue
mainly debt and equity instruments (shares, debentures,
etc.), while the governments (central and state
governments) issue debt securities (dated securities,
treasury bills).
SECURITIES AND EXCHANGE BOARD OF
INDIA
In 1988 the Securities and Exchange Board of India (SEBI)
was established by the Government of India through anexecutive resolution, and was subsequently upgraded as a
fully autonomous body (a statutory Board) in the year 1992with the passing of the Securities and Exchange Board of
India Act (SEBI Act) on 30th January 1992. In place of
Government Control, a statutory and autonomous regulatory
board with defined responsibilities, to cover both development
& regulation of the market, and independent powers have
been set up. Paradoxically this is a positive outcome of theSecurities Scam of 1990-91
The basic objectives of the Board were identified as:
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y To protect the interests of investors in securities,y To promote the development of Securities Market,y To regulate the securities market andy For matters connected therewith or incidental thereto.
SEBI has introduced the comprehensive regulatory measures,
prescribed registration norms, the eligibility criteria, the code
of obligations and the code of conduct for different
intermediaries like, bankers to issue, merchant bankers,
brokers and sub-brokers, registrars, portfolio managers, credit
rating agencies, underwriters and others. It has framed bye-laws, risk identification and risk management systems for
Clearing houses of stock exchanges, surveillance system etc.
which has made dealing in securities both safe and transparentto the end investor.
Another significant event is the approval of trading in stock
indices (like S&P CNX Nifty & Sensex) in 2000. A market
Index is a convenient and effective product because of the
following reasons:
y It acts as a barometer for market behavior;y It is used to benchmark portfolio performance;y It is used in derivative instruments like index futures and
index options;
yIt can be used for passive fund management as in case ofIndex Funds.
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Two broad approaches of SEBI is to integrate the securities
market at the national level, and also to diversify the trading
products, so that there is an increase in number of traders
including banks, financial institutions, insurance companies,
mutual funds, primary dealers etc. to transact through theExchanges. In this context the introduction of derivativestrading through Indian Stock Exchanges permitted by SEBI in
2000 AD is a real landmark.
Derivatives have been accorded the status of `Securities'. The
ban imposed on trading in derivatives in 1969 under a
notification issued by the Central Government was revoked.Thereafter SEBI formulated the necessary regulations/bye-
laws and intimated the Stock Exchanges in the year 2000. The
derivative trading started in India at NSE in 2000 and BSEstarted trading in the year 2001.
FUNCTIONS OF SEBI
SEBI has been obligated to protect the interests of the
investors and securities and to promote and development of,
and to regulate the securities market by such measures as it
thinks fit. SEBI, in particular, has power for:
y Regulating the business in stock exchange and othersecurities markets;
y Registering and regulating the working of stock brokers,sub brokers, share transfer agents, banks to an issue,
trustee of trust deals, registrars to an issue, merchant
banks, underwriter, portfolio managers, and other
intermediaries associated with the securities markets;
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y Registering and regulating of collective investmentschemes including mutual funds;
y Promoting and regulating the working of self regulatoryorganizations;
y Prohibiting fraudulent and unfair trade practices relatingto securities markets;
y Promoting investors education and training ofintermediaries of securities market;
y Prohibiting insiders trading in securities.
NATIONAL STOCK EXCHANGE (NSE)
With the liberalization of the Indian economy, it was found
inevitable to lift the Indian stock market trading system on par
with the international standards. On the basis of the
recommendation of high-powered Pherwani committee, the
National Stock Exchange was incorporated in 1992 by
Industrial Development Bank of India, industrial credit and
investment corporations of India, Industrial Finance
Corporation of India, all Insurance Corporation, selectedcommercial banks and others.
Trading at NSE can be classified under two broad categories:
a) Wholesale debt market and
b) Capital market.
Wholesale debt market operations are similar to money
market operations institutions and corporation bodies enter
into high value transaction in financial instruments such as
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government securities, treasury bills, public bonds,
commercial paper, certificate of deposit, etc.
There are two kinds of players in NSE: -
a) Trading members and
b) Participants.
Recognized members of NSE are called trading members who
trade on behalf of themselves and their clients. Participants
include trading members and large players like who take
direct settlements responsibility.
Trading at NSE takes place through a fully automated screenbased trading mechanism, which adopts the principle of an
order driven market. Trading members can stay at their offices
and execute the trading, since they are linked through a
communication network. The prices at which the buyer and
seller are willing to transact will appear on the screen. When
the prices match the transaction will be completed and a
confirmation slip will be printed at office of the trading
member.
NSE has several advantages over the trading exchanges. They
are as follows: -
yNSE brings an integrated stock market trading networkacross the nation.
y Investors can trade at the same price from anywhere inthe country.
y Delay in communication, late payments andmalpractices prevailing in the traditional trading
mechanism can be done away with greater operational
efficiency and informational transparency in the stock
operations, with the support of total computerized
network.
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BOMBAY STOCK EXCHANGE (BSE)
Bombay Stock Exchange Limited is the oldest stock exchange
in Asia with a rich heritage. Popularly known as BSE, itwas establish as The Native Share & Stock Brokers
Association in 1875. It is the first stock exchange in the
country to obtain permanent recognition in 1956 from the
government of India under the securities contracts(Regulation) Act, 1956. The Exchanges pivotal and
preeminent role in the development of the Indian capital is
widely recognized and its index, SENSEX, is tracked
worldwide. Earlier an association of persons (AOP), the
exchange is now a demutualised and incorporated under the
provisions of the companies act, 1956, pursuant to the BSE
(corporations and demutualization) Scheme, 2005 notified by
the Securities and Exchange Board of India (SEBI).
Today, BSE is the world's number 1 exchange in the world in
terms of the number of listed companies (over 4900). It is the
world's 5th most active in terms of number of transactionshandled through its electronic trading system. And it is in the
top ten of global exchanges in terms of the market
capitalization of its listed companies (as of December 31,
2009). The companies listed on BSE command a total marketcapitalization of USD Trillion 1.28 as of Feb 2010.
BSE is the first exchange in India and the second in the world
to obtain an ISO 9001:2000 certification. It is also the firstExchange in the country and second in the world to receive
Information Security Management System Standard BS 7799-
2-2002 certification for its BSE On-Line trading System(BOLT).
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The BSE Index, SENSEX, is India's first and most popular
Stock Market benchmark index. Exchange traded funds (ETF)
on SENSEX, are listed on BSE and in Hong Kong. Futures
and options on the index are also traded at BSE.
DEPOSITORY SYSTEM
Depository system essentially aims at eliminating voluminous
and cumbersome paper work involved in the script basedsystem and offers scope for paperless trading through state
of the art technology. Depository system enables conversion
of physical securities in the electronic form through a process
of dematerialization (also known as Demat) of share
certificates and facilitates share transactions and transfers
electronically without involving any share certificate or
transfer deed. Depository system offers option for converting
the shares from electronic form to physical or paper fromthrough a process of rematerialization (also known as
remat).
DEPOSITORIES IN INDIA
1) NATIONAL SECURITIES DEPOSITORY LTD.(NSDL)
It is an organization promoted by UTI and National Stock
Exchange of India Ltd. The aim is to provide facilities for
holding and handling securities in electronic form.
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Subsequently; SBI (acquired a 4.76 per cent in NSDL), HDFC
Bank, Deutsche Bank, Dena Bank, Canara Bank, Global Trust
Bank, Standard Chartered bank, Citibank NA and HSBC have
acquired stake in NSDL. It commenced its operations in
November 1996. Its headquarter is situated at Mumbai. It isholding and handling securities in electronic form. Itfacilitates faster settlement cycles. It provides services related
to transactions in securities. It interfaces with the investors
through its agents called depository participant (DPs). As a
depository, NSDL: -
y Acts as a custodian as well as legally transfer beneficialownership,
y Reduces settlement risk by minimizing the paper workinvolved in trading, and settling and transferring
securities.
NSDL offers the following benefits:
(a) Dematerialization, (b) Rematerialization, (c) Electronic
settlement trades in stock exchanges connected to NSDL, (d)
Pledging/ hypothecation of dematerialized securities againstbank loan, (e) Electronic credit of securities, (t) Receipt of
non cash corporate benefits such as bonus in electronic form,
(g) other services viz., holding debt instruments in the sameaccount, availing stock lending, borrowing facility etc.
2) CENTRAL DEPOSITORY SERVICES (INDIA) LTD.
(CDSL).
It is the second depository in the country, after NSDL. TheBombay Stock Exchange (BSE), Bank of India, Bank of
Baroda, NSDL, HDFC Bank, and State bank of India promote
it. The functions rendered by this depository is almost similarthat of the NSDL.
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Selection of a Depository Participant:
To select a depository participant, one can consider thefollowing factors.
y Reputation of the institution.y Track Record.y Strength as measured by net worth and capital adequacy.y Dedicated manpower.y Infrastructure.y Safety.y Convenience and networking.y Hidden costs like opening a Savings Bank account withminimum balance.
Role Of Depository: -
Depository is an organization where the securities of an
investor are held in electronic form through the medium of
Depository Participants (DPs). It enables surrender and
withdrawal of securities to and from the depository through
the process of Demats and remats. Maintains investors
holdings in electronic form. Effect settlement of securities
traded in depository made on the stock exchanges. Carries out
settlement of traders not done on the stock exchanges (off-market trades).
Role of Depository participants:
A depository participant is a representative in the depository
system of an investor. As per the SEBI guidelines, financial
institutions/banks/custodians/stock brokers etc. can become
depository participants provided they meet the necessary
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requirements prescribed by SEBI. A depository participant is
a first point of contact with the investor. The depository
participant serves a link between the investor and the
company through the depository in dematerialization of shares
and other electronic transactions.
Comparison between bank and depository:
A depository system functions very much like a banking
system. The given chart gives an analogy between the bankingand depository system
BANK DEPOSITORY
o Holds funds in accounts.o Transfer funds between
accounts.
o Transfer withouthandling money.
o Safe keeping of money.
o Holds securities inaccounts.
o Transfer securitiesbetween accounts.
o Transfer withouthandling securities.
o Safe keeping ofsecurities.
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HISTORY
Milestones that have shaped the Kotak Mahindra Group, since
1986
Since the inception of the erstwhile Kotak Mahindra Finance
Limited in 1985, it has been a steady and confident journey
leading to growth and success. The milestones of the group
growth story are listed below yearwise.
2010
Ahmedabad Derivatives and Commodities Exchange, a Kotak
anchored enterprise, became operational as a national
commodity exchange.
2009
Kotak Mahindra Bank Ltd. opened a representative office inDubai .
Entered Ahmedabad Commodity Exchange as anchor
investor.
2008
Launched a Pension Fund under the New Pension System.
2006
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Bought the 25% stake held by Goldman Sachs in Kotak
Mahindra Capital Company and Kotak Securities.
2005
Kotak Group realigned joint venture in Ford Credit; their
stake in Kotak Mahindra Prime was bought out (formerly
known as Kotak Mahindra Primus Ltd) and Kotak groups
stake in Ford credit Kotak Mahindra was sold.
Launched a real estate fund.
2004Launched India Growth Fund, a private equity fund.
2003
Kotak Mahindra Finance Ltd. converted into a commercial
bank - the first Indian company to do so.
2001Matrix sold to Friday Corporation.
Launched Insurance Services.
Kotak Securities Ltd. was incorporated .
2000
Kotak Mahindra tied up with Old Mutual plc. for the Life
Insurance business.
Kotak Securities launched its on-line broking site.
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Commencement of private equity activity through setting up
of Kotak Mahindra Venture Capital Fund.
Entered the mutual fund market with the launch of Kotak
Mahindra Asset Management Company.
1996
The Auto Finance Business is hived off into a separate
company - Kotak Mahindra Prime Limited (formerly known
as Kotak Mahindra Primus Limited). Kotak Mahindra takes a
significant stake in Ford Credit Kotak.
Mahindra Limited, for financing Ford vehicles. The launch of
Matrix Information Services Limited marks the Group's entry
into information distribution.
1995
Brokerage and Distribution businesses incorporated into a
separate company - Securities. Investment banking divisionincorporated into a separate company - Kotak Mahindra
Capital Company .
Entered the Funds Syndication sector .
1991
The Investment Banking Division was started. Took over
FICOM, one of India's largest financial retail marketing
networks .
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1990
The Auto Finance division was started
Kotak Mahindra Finance Ltd entered the Lease and HirePurchase market.
1986
Kotak Mahindra Finance Ltd started the activity of Bill
Discounting.
OUR MANAGEMENT
Core Kotak Mahindra Group team
MR. UDAY S. KOTAK
Executive Vice Chairman and Managing Director
Mr. Uday Kotak, is the Executive Vice-Chairman and
Managing Director of the Bank, and its principal founder and
promoter. Mr. Kotak is an alumnus of Jamnalal Bajaj Institute
of Management Studies.
In 1985, when he was still in his early twenties, Mr Kotak
thought of setting up a bank when private Indian banks were
not even seen in the game. First Kotak Capital Management
Finance Ltd (which later became Kotak Mahindra Finance
Ltd), and then with Kotak Mahindra Finance Ltd, Kotak
became the first non-banking finance company in India's
corporate history to be converted into a bank. Over the years,
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Kotak Mahindra Group grew into several areas like stock
broking and investment banking to car finance, life insurance
and mutual funds.
Among the many awards to Mr Kotak's credit are the CNBCTV18 Innovator of the Year Award in 2006 and the Ernst &
Young Entrepreneur of the Year Award in 2003. He was
featured as one of the Global Leaders for Tomorrow at the
World Economic Forum's annual meet at Davos in 1996. He
was also featured aamong the Top Financial Leaders for the
21st Century by Euromoney magazine. He was named as
CNBC TV18 India Business Leader of the Year 2008 and as
the most valued CEO by businessworld in 2010.
MR. C JAYARAM
Executive Director
Mr. C. Jayaram, is an Executive Director of the Bank and is
currently in charge of the Wealth Management Business of
the Kotak Group. An alumnus of IIM Kolkata, he has been
with the Kotak Group since 1990 and member of the Kotak
board in October 1999. He also oversees the international
subsidiaries and the alternate asset management business of
the group. He is the Director of the Financial Planning
Standards Board, India. He has varied experience of over 25
years in many areas of finance and business, has built
numerous businesses for the Group and was CEO of Kotak
Securities Ltd. An avid player and follower of tennis, he also
has a keen interest in psephology.
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MR. DIPAK GUPTA
Executive DirectorAn electronics engineer and an alumnus of IIM Ahmedabad,
Mr. Gupta has been with the Kotak Group since 1992 and
joined the board in October 1999.
He heads commercial banking, retail asset businesses and
looks after group HR function. Early on, he headed the
finance function and was instrumental in the joint venturebetween Kotak Mahindra and Ford Credit International. He
was the first CEO of the resulting entity, Kotak Mahindra
Primus Ltd.
OBJECTIVE OF THE STUDY
The title of the study undertaken by the researcher is Product
and services offered by kotak securities ltd and studying that
what makes the KOTAK SECURITIES LTD Indias no.1
brokerage fir.
OBJECTIVE
To study the different product of Kotak Securities Ltd.
To study different services of Kotak Securities Ltd.
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To study different brokerage offered by Kotak Securities
Ltd.
SIGNIFICANCE OF THE STUDY
Everyone put his or her time, money and effort because to
have some significance. My studies have some significance
to:
THE ORGANIZATION
As organization has got valuable data regarding customerpreference. Now the organization can take some significant
action in the direction of customer satisfaction so that the
customer can avail more benefits and organization can get
good customers and more business.
THE STUDENT
It also has significance to me that I got the preciousknowledge about various operations and schemes provided by
the Kotak Securities Ltd. It will help me in my future for the
practical application in real life.
WHY KOTAK SECURITIES
Kotak see investing from your perspective, and make
recommendations based on your needs. One of our important
goals is to simplify investing for you, along with this we also
provide long term values to our customers.
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We have a million reasons for you to choose us. Listed below
are a few:
STABILITY:
y We are a 100% subsidiary of Kotak Mahindra Bank andone of the oldest and largest stock broking firms in the
Industry. We have been the first and only NBFC to
receive the license to be converted into a bank.
y Innovators in the Industry: We have been the first inproviding many products and services which have now
become industry standards.y First to provide Margin Financing to the customersy First to enable investing in IPOs and Mutual Funds on
the phone
y Providing SMS alerts before execution of depositorytransactions
y Launching of Mobile application to track portfolioy AutoInvest - A systematic investing plan in Equities and
Mutual fund
y Provision of margin against securities automaticallyagainst shares in your Demat account.
RELIABILITY:
y Our accolades are a testimony to our services and highstandards. We have been awarded as:
y Best Broker in India by FinanceAsia for 2010 & 2009y UTI MF - CNBC TV18 Financial Advisor Awards - Best
Performing Equity Broker (National) for the year 2009
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y Best Brokerage Firm in India by Asiamoney in 2009,2008, 2007 & 2006
y Best Performing Equity Broker in India CNBCFinancial Advisor Awards 2008
y Avaya Customer Responsiveness Awards (2007) inFinancial Services Sector
y The Leading Equity House in India' in Thomson ExtelSurveys Awards for the year 2007
y Euromoney Award (2006 & 2007) - Best Provider ofPortfolio Management : Equities
VALUE:
y Whether you are a customer with a small or large walletsize, you can expect us to bring value to you in every
form.
y Quality Researchy Quick trade executiony Low brokeragesy Accounts that suit your investment profiley Risk Profilery Superior Customer Service
SERVICE:
y We believe in high standards of service and that'sprecisely what we offer. It's an honour to be awarded themost customer responsive company award in the
Financial Institution sector by AVAYA GlobalConnect
Award both in 2006 and 2007
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y Robust Technology: We have developed our ownproprietary trading platform which is robust and among
the best in the industry. We have more than 150
technology professionals constantly working onupgrading and speeding up all our systems.
y Centralised Risk Management System: Unlike manyother players we have a centralised risk management
system. This allows us to offer the same levels of service
to customers across all locations.
y Exceptional Research: Unlike most other competitors wehave our own in house research team. Our in houseresearch team is among the best in the industry and they
have years of experience in the financial markets. They
scan through the plethora of stocks and find the scrips
that have a high potential of providing you good returns.
y Our investors get research Technical, Fundamental,Derivatives, Macro-economic and mutual fund research.
y Large Presence: We are present in more than 450 citieswith more than 1400 offices all over the country. Our
employee strength extends beyond 4000.
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AREA OF OPERATION
y EASY EQUITY & DERIVATIVESInvesting in equity & derivatives was never so easy. As the
Best share broker in India our products and services are
focused at making investments in equity & derivatives as
simple as writing a cheque.
y EASY IPOInvesting in IPOs is not complex anymore, Kotak Securities
has made buying IPOs very simple. All you have to do is
make one phone call, and that's all. No IPO application forms,
no queues, simply pick the phone or log on to
www.kotaksecurities.com and place your IPO order within
seconds.
Kotak also provide with you with information on IPO
News,Forthcoming IPOs in India and a lots more.
To start investing in IPOs, all you need to do is open an online
trading account. Choose from our wide range of accounts that
suits your investment needs.
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y EASY DERIVATIVEWe, at Kotak Securities, have strived to make trading in
futures & options simpler. Our derivatives seminars educate
new entrants in the stock options & futures trading market to
be more equipped with knowledge and techniques. Once you
have the knowledge of trading in derivative instruments our
daily derivative reports will provide you with strategies that
may yield good returns for you.
y EASY INSURANCELife with it's various challenges gives you opportunities to
tackle them too. One of them is getting insurance. We at
Kotak Securities offer you a host of insurance options to help
you stay protected and financially secure.
You can choose from various plans based on your needs and
make an informed financial decision for you and your loved
ones.
y CURRENCY DERIVATIVE"Never keep all your eggs in one basket" - Financial markets
are a classic example of this proverb. These markets all
around the world in all categories and at all points of time
have taught us to keep our investments diversified into
various instruments. Hence, we at Kotak Securities have
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brought a new investment opportunity for all Resident
Indians, who can now diversify their portfolio, by trading in
Currency Derivatives.
Currency derivative is a contract between the seller and buyer,
whose value is to be derived from the underlying asset, the
currency amount. A derivative based on currency exchange
rates is a future contract which stipulates the rate at which a
given currency can be exchanged for another currency as at a
future date.
For the first time this segment is accessible to the retail
players in the market. Further, Kotak Securities clients will
enjoy the following major advantages:
A) Currency Derivatives (Currency Futures), Equities and
Mutual Funds can be traded on one trading platform
B) Your Cash margin with Kotak Securities can be used for
all the three segments
C) Exclusive research reports and seminars for Currency
Derivatives Trading
yPORTFOLIO MANAGEMENT SERVICE
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About Kotak Securities Portfolio Management.
Kotak Securities is one of Indias oldest portfolio management
companies with over a decade of experience. It is also one of
the largest, with Assets Under Management of over Rs. 3300
Crores. Kotak Portfolio Management comes as an answer to
those who would like to grow exponentially on the crest of
stock market with backing of an expert.
At Kotak, measure its success through the success of its
clients. Whatever be your requirement, it will tailor your stock
market portfolio to your specific investment need.
At the very base of a financially sound portfolio lies the
identification of one's investment objective. We help you
identify your investment objectives and also outline important
requirements like liquidity, capital appreciation, current
income, time span and fiscal implications and then suggest an
appropriate scheme.
BENEFIT OF PMS
yAn Investment Relationship Manager will ensure that youreceive all the services related to your investment needs
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yA dedicated website and a customer services desk allowsyou to keep a tab on your portfolios performance
y Your portfolio of investments in stock market is tailoredafter a thorough research backed by the expertise from theKotak Securities Research team
yAn experienced team of portfolio managers ensure yourportfolio is tracked, monitored and optimised at all times
y The personalised services also translates into zero paperwork and all your financial statements will be e-mailed
PRODUCT OF KOTAK SECURITIES
AUTO INVESTAutoInvest - an Online Trading Account based on Systematic
Investment Planning, in Gold ETFs (Exchange TradedFunds), Equities and Mutual Funds. Assistance in
investments, coupled with Systematic Investing, truly makes
this product a very good option for investors.
AutoInvest provides a combination of Gold ETFs, Stocks and
Mutual Funds recommended by our Advisors, depending on
an investor's risk appetite and investment view.
AutoInvest is unique from a general SIP in a way that it
assesses the risk profile and investment objectives of the
investor, an important practice that Mutual Funds fail to carry.
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We offer 4 distinct Investment Portfolios based on your risk
taking ability.
BENEFITS OF AUTOINVEST
y SIP Styled Investmentsy Diversified investment with Compounding effect.y Option to Invest In Gold ETFsy Option to purchase Gold Bars/Coins at the time of
redemption of Gold ETFs
y Wide Array of Portfolio Selectionsy The Investor holds his stocks in a Demat Account unlike
Mutual Funds
y Investment amount starts as low as Rs. 5000
KOTAK GATEWAY- STOCK TRADINGACCOUNT
Kotak Securities Gateway Account, an Online Trading
Account opens the gateway to a world of investing
opportunities for you. You may be anywhere, anytime and
still manage to place your trades using the Internet or our Calland Trade Facility.
BENEFITS
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y Kotak Securities Knowledge Center, that helps you learnmore about stock markets and investments.
y Enjoy higher returns by investing early - through EasyIPO.
y Our Research Reports on the economy, select industriesand companies help you make informed investment
decisions while dealing in EasyEquity.
y Research advice via Kotak Securities SMS alerts, so youdon't miss out on important buying and selling
opportunities.
y Buy and sell stocks on phone using Call & Trade.y Access to 14 top-performing mutual funds through Easy
Mutual Fund.
y Free news and market updates.y Low brokerage rates.y Exposure of upto 12 times your initial margin on select
stocks with Super Multiple
yNow, you can trade Currency Derivatives as wellthrough your kotak gateway account
KOTAK PRIVILEGE CIRCLEThis is the premium account for its users. Along with kotak
gateway account benefits they provides independent market
expertise and support through a dedicated relationship
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manager and a dedicated customer service desk which
provides assistance in opening accounts, handling day to day
problems, and more. They provides KEAT premium which is
an exclusive online tool that lets you monitor what ishappening in the market and view your gains and losses in
real-time. One can activate Kotak securities privilege circle
account with any amount more than Rs. 10,00,000/ as margin,
by way of cash or stock. For intraday trading brokerage is
06% both sides for less then25 lakhs and .03% for more
then25 crores.
KOTAK HIGH TRADERThis is the best offer for daily trader or intraday traders. This
is an Auto Square Off product where you can enjoy the
benefits of intra day trading. Trader can get the 6 times
exposure on the margin. They provide all the benefits which
kotak gateway and privilege account provides. Trader can
apply paper free order for IPO. One can activate Kotak
securities high trader with any amount less than Rs5, 00,000/
as margin, by way of cash or stock. The minimum brokerage
that is applicable in the Kotak high trader account is 4 paisa
on delivery and 4 paisa in the cash segment.
KOTAK FREEWAYFrequent trader use this account type because freeway
account enables its users to trade as many times as they like -
at a fixed brokerage. One can activate Kotak securities
freeway with any amount less than Rs.1, 25,000/- as margin,
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by way of cash or stock. They charge fixed brokerage of
Rs.999/ a month and on delivery transaction brokerage is
.59% on less then lakhs and .18% on more then 2 crores.
KOTAK FLATThis product is best suited for the needs of the Indian retail
investor who actively invests through the Internet. Kotak flat
introduces the international trend of charging brokerages on
per trade basis. Brokerage rate works up to 0.18% on delivery
trades and 0.0 18% for intraday trades.
SERVICES OFFERED
SMS ALERT
Get insightful stock tips on expected price movements of topscrips for the day, through the day, via SMS. Our equity
research analysts monitor the market real-time, to give you
real-time stock calls. We give you advice not after it happens,
but when it happens.
CALL AND TRADE
Kotak Securities brings call and trade service for your OnlineStock Trading account. This facility allows you to capitalize
on stock market opportunities even when your computer is
inaccessible. Call & trade essentially provides you the
convenience of trading in equities, IPO's, mutual funds and
derivatives over the phone. The facility is extremely
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convenient especially while investing in IPO's and derivatives,
where you can avoid completing tedious registration
formalities by just placing a call on our number.
Features of the Call & Trade
Use Call & Trade to get live rates prevailing in the market
Trade in all scrip that are available for trading at
kotaksecurities.com
All you need to do is place a call on the number 30305757
and our customer service personnel after verifying your
personal details will, execute the order on your behalf, be itequities, Mutual funds or IPO's.
Twin Advantages
This facility is for online trading customers, with Twin
Advantage, all online customers not only get exposure on
their margin as cash, but they will also benefit by obtaining
margin on the stocks they have in their demat account.
PORTFOLIO TRACKER
Portfolio Tracker which is availabe for our online trading
customers, offers a solution that will help you track your
investments in equity, derivatives and mutual funds. No more
worries to compute the profit and loss against your holdings.
KEAT Pro X
KEAT Pro X, a free, easy-to-use. integrated web - based
online share trading platform allows you to trade in Equity,
Derivatives and Currency Derivatives. With KEAT Pro X you
can monitor the stock market at real time, study the stocks
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using charts and place order.
This platform is powered with many features that make your
trading experience faster and easier.
BENEFITS OF KEAT Pro X
y It comes free of costy Set multiple watchlistsy
Create tab-wise access to watchlist
y View placed order and trade confirmation; view onliney Select indices/sectors or business groupsy Facility to sell from existing stocky View changing profit and lossy View live Market Depth
MOBILE STOCK TRADER
Kotak Securities introduces Mobile Stock Trader, a smart
mobile stock trading app that allows you to be in touch with
market anytime and anywhere.
Mobile Stock Trader is a unique stock trading app that
allows you to trade, view quotes, track portfolio, track market
movements, analyse market trends and view personalised
watch lists instantly. It gives you more power while youre on
the move. As an introductory offer, this app is free for
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download to all.
Mobile Stock Trader Advantages:
Absolutely freeHighly secured application
Available for non-customers as well
View streaming quotes of the stocks of your choice
Track live markets by viewing the levels of Sensex & Nifty
View intraday charts
Create watch-lists of selected scrips
If you have our online trading account you can;
Place trades using this application
View your day's .
After Market Order
After Market Orders can be placed by the customer himselfby logging into his Kotak trading account and choosing
AMO.This facility is available in the time slots mentioned
below:
Anytime between 4.15 p.m. to 9.30 p.m.
Anytime between 10.30 p.m. to 7.30 a.m.
Anytime between 8.30 a.m. to 9.55 a.m.
DOCUMENTATION REQUIRED
Here is a broad list (you won't need all of them though):
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PAN card
Voter's ID
Passport
Driver's license
Bank attestationIT returns
Electricity/ Landline phone bill
ID cards with applicant's Photo, issued by
a.Central/State Government and its Departments,b.Statutory/Regulatory Authorities,c.Public Sector Undertakings,d.Scheduled Commercial Banks,e.Public Financial Institutions,f. Colleges affiliated to Universities (this can be treated as
valid only till the time the applicant is a student)
g.Professional Bodies such as ICAI, ICWAI, ICSI, BarCouncil etc., to their Members and
Proof Of Address:I. Ration cardII. PassportII. Voter ID CardV. Driving licenseV. Bank passbook / Bank Statement
(NSDL/POLICY/2007/0074 dated December 1, 2007
and NSDL/POLICY/2008/0037 dated May 27, 2008)
o Verified copies of Electricity bills (not more than two months old), Residence Telephone bills (not more than two
months old) and
Leave and License agreement / Agreement for saleo Self-declaration by High Court & Supreme Court
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judges, giving the new address in respect of their own
accounts.
o Identity card/document with address, issued by Central/State Government and its Departments, Statutory/Regulatory Authorities, Public Sector Undertakings, Scheduled Commercial Banks, Public Financial Institutions, Colleges affiliated to Universities (this can be
treated as valid only till the time the applicant is a
student) and
Professional Bodies such as ICAI, ICWAI, BarCouncil etc., to their Members.
While they only ask for photocopies of the documents, they
will need the originals for verification.You will have to
submit a passport size photograph on which you sign across.
SWOT ANALYSIS OF KOTAK
STRENGTHS
y Strong Brand equity of companyy Variants of products and offers (various options
available to customer)
y Strong capital base
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WEAKNESS
y Less number of ATMsy Less number of distribution channely Image building stage
OPPORTUNITY
y Salaried middle class category still Looking for betteroptions & service
y Established industry helping in understanding in dos &donts in the industry
y 3..Huge population to be tappedy Deep penetration in to rural market
THREATS
y Distribution channel of competitory Threat from nationalized banks(govt support) & foreign
banky Loyal customer of existing banky Advertisement
FUTURE GROWTH AND PROSPECTS
The company is providing loan against share & loan for
commodity trading to the clients of Kotak ltd. Focus during
the year was on capital & commodity market. The number o
clients also showed upward increase that enabled the
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company to broad base of lending. However during the year
regulatory restrictions were imposed limiting the near month
delivery volume of clients as well as brokers since our
commodity based lending was primarily to clients who diddelivery transactions in commodity futures exchanges this
step has impacted commodity lending. Inspite of this
commodity based lending showed growth of 59%. Though
there has been slight easing of the delivery volume
restrictions imposed last year, the restrictions still continue.
However, the company is exploring all steps to improve
business through extensive efforts. Since growth of capitalmarket in general has opened up increased opportunities in
stock related lending, company is taking steps to augment
availability of funds for lending.
OVERALL EXPERIENCE
y Kotak Securities helped me to gain lot of Knowledgeabout stock market.
y It helped me to develop relationships skills.y It helped me to work on financial model using MS
Excel, which enhanced my skills in MS Excel.
y It taught me to work in teams.y It taught me how to work professionally in corporate
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BIBLOGRAPHY
Magazines:
y Business Todayy Business World
Newspapers:
y Economics Timesy Times Of India
Websites:
y www.Google.comy www.kotaksecuritics.comy www.nseindia.comy www.moneycontrol.com
world.
y It provided an opportunity to work in live projects