MAKE MY HOME.CA YOU NAME IT, WE MAKE IT….

By

Anil reddy

Aditya Reddy

Irfan khan

Praneet

PROBLEM Demand for customized furniture

Lack of choosing alternatives.

SOLUTION Customizing according to customer needs

Variety of finishes using CAD/CAM technology

BUSINESS MODEL

Website with the required tools Replying within 24 hours Manufacturing unit in INDIA In Operation from Spring 2012 Expected customers per year = 125 Estimated sales per month = $15,000

MISSION STATEMENT

“Decorate your home as you wish.”

Meet the customers need with respect to quality and price

At last satisfying the customers with our products

MARKETING Target Market – couples 30 to 50 years

Social networking Electronic and print media Displays at tradeshows and festivals

GOALS AND OBJECTIVES To be a top cabinet supplier to luxury homes in

the regional market Revenues to more than double in the third year Aim to have 30% of sales in high-end residential

customer segment 20% of sales in mid-range residential customer

segment. 10% of sales in commercial development

segment.

COMPETITION Direct competition - no direct competition in

the present market

In direct competition – retail stores.

RISKS AND REWARDS Inconvenient to the customers to setup their

own furniture Free broachers are given to help customers. Setting up furniture with extra cost. Simple tools are created for customers

convenient Alliance with exoctic rosewood

IMPLEMENTATION AND OPERATION

Orders will be taken through online

Designs are done using 3D filter and solid works.

Manufacturing will be done in India

Shipping is done by the Exoctic Rosewood

Direct delivery to the customers

RESOURCE REQUIREMENTS Business license and insurance Online sales site Furniture inventory A knowledge of the furniture we sell Sales transactions forms (receipts, return

policies, etc.) Financial-we need an investment of 35,000

CAD dollars

KEY ISSUES Trust

Marketing

delivery

FINANCIAL PLAN Start up capital is $30,000 Average price per unit = $1,600 Annual sales = $104,000 appox (1st year) Annual costs = $109,500 estimated (1st year) Break even point is expected at 16th to 19th month $15,000 for 20% equity in liabilities

FOUNDERS Product designer – Anil Reddy

Software programmer – Irfan khan

Marketing manager – Aditya Boyilla

Finance manager - Praneet