Music Theory

Camera, editing, mise-en-scene, sound and special effects play a key role in a successful music video.

Lyrics can be emphasised with a narrative making the video more interesting.

Narrative helps the audience understand the meaning of the song more giving them a guide to the background story.

Distribution

Distributers have to think about their target audience and what would appeal to them, through advertisement they can attract a variety of audiences. With more a more diverse range of technology available, distributers can reveal their product to many ages for example those who use social networking site will be able to see links, videos and updates.

Star Power

The celebrity used can make a difference if they are known by everyone, they will receive more attention.

Having a combination of a popular artist with a less known artist will assist in the unfamiliar performers image, making a starting point to their career.

More views if a popular celebrity is involved fans will support them.

Laura Mulvey Theory

The “Male Gaze” how women are portrayed in the media light.

Women are used as objects for the male viewers to be pleased by.

Gives a representation of how the female body is meant to be shaped.

Camera focuses on the curves of the women’s body showing how a women's body is meant to be represented.

Goodwin’s Theory

A relationship between lyrics and the visuals which demonstrate references to the lyrics.

He stated key features which form a music video such as links between lyrics, meaning and the visuals.

Intersexual references to other music videos and television shows which can be used as humour, this pleases the audience.

There has to be a connection with the visual, the artist and lyrics for an effective music video.