1. Year 11 Examination 2013

2. The Exam 1 hr 30mins 4 Questions to answer 2 Questions on the theory behind Music Press. 2Questions based on your own Pitch. 3. The Brief 4 weeks before your exam you will get a brief from theexam board and this will hint at the content of theexam For those 4 weeks we will only be able to give youguidance and not teach you from then on. 4. 2 Questions on Theory?These are hinted at through the Brief. It could besomething based on the issues of: Relevance of the Music Press Issues of targeting Young People Relevance of Print Press How to make money from Online Versions Gender and Ethnicity issues in the Music Industry Stereotypes and Genre 5. My Pitch?These questions will ask you to do two very clear things:1. Describe your idea for a new/rebranding of a MusicMagazine2. Design your front cover/Home Page 6. Key Points from the Exam BoardYou should be able to:1. Analyse the generic conventions of the front cover ofa music magazine. Discuss their effect on the targetaudience.2. Compare the content of a print publication with theonline equivelant. 7. Where do we find out about musicfrom? Music Magazines? Magazine Websites? Youtube? Facebook? Twitter? Radio? Friends? Going to Gigs? Myspace? Charts? Fan Sites? Chatrooms? itunes Genius Spotify Soundcloud Adverts Tv Programmes Apps 8. Changes in where we find outabout music We dont look at Print based media for our info asmuch any more. Only 2 people out of 3 classes usedthem. We like the immediacy of the internet Apps like Shazam mean we can hear a song and linkstraight to on youtube or buy it on itunes. Not interested in Music journalist as we can just readcomments on youtube.1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 9. NME Magazine Started in 1952 and continues today. Went through a lot of changes since it started Changes to suit the music interests at the time. During the 60s and 70s it was the source of all respectedmusic journalism. The journalists were rock stars alongwith the musicians they followed Biased accounts of music and artists they didnt like During the 80s it became more commercial using artiststhey knew would sell on the cover. Still going today because it understands its audience. Has become less biased.1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 10. Smash Hits Magazine Started in 1978 and ended in 2006 Established by Nick Logan the ex editor of NME. Primary audience was always females Began to decline in 1990s when Top Of the Popsmagazine came out and the rise of Gossip magazineswhich featured soap and film stars Used to be for teens. When younger girls becameinterested in the magazine their older sisters stoppedbuying because they felt it was no longer cool. It could not change to keep up with the demand withoutchanging its focus and lost out on market shares togossip magazines such as Heat and Now!1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 11. What does this tell us? Music Press need to change to suit the audience Audiences demand more than just hearing aboutmusic careers The change in culture means that the press mustevolve along with them.1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 12. You Do Consider why Music Press have set up legitimatewebsites that match, in places, the content of themagazines. What do you think this has helped to prevent?1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 13. Magazine Terminology Masthead Buzz Word Puff Pug House Style Copy Lead Headline Caption Drop Capital Banner Strapline Sell line Anchorage TextName of the MagazineWow, Exclusive, Freeare all examples of this.Colourful boxes promotingfeatures inside the magazinePlaced at the top left and right hand corners of thepaper and are known as the ears of the page. Theprice of the paper, the logo or a promotion are oftenpositioned thereA magazines distinctive designthat distinguishes it from itscompetitorsText used either inside orout the magazineThe introductory paragraph ofan article. Usually written inbold or capitals.Main Story in themagazineDescription of an imageReally big letter;starts off an articleText, which stands out because its ona coloured background.. Runs alongtop or bottom of the cover.A MottoText on the cover that helps to sellthe magazine to the audience.The way in which text helps topin down the meaning of apicture and vice versa1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 14. Banner Sell line AnchorageText1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 15. Headline Drop CapitalLeadCopy 16. Website Terminology Navigation Landing Pages Homepage Splash Pages Jump Pages Microsites Interstitials Banner Skyscraper Overlayzkey terminology that simply refers to the process of workingthrough a web page or website, thus revealing its content.Primary navigation refers to user interaction with the mainsection of the site.are where you literally land after clicking on a link from the FrontPage. Often there are less graphic design considerations on alanding page than a front page.simply refers to the main page of thewebsiteare a graphic introduction that directs you to the front page, oftenusing Flash animation. Market research suggests some SplashPages often alienate and frustrate the user in terms of time and theneed for simplicity.are pages that suddenly appear that have not been requested by theuser. The obvious example is a piece of advertising that you have tonavigate through or in some circumstances, close the website downto remove. cross between landing pages and front pages, oftencontaining their own domain name. They extend the userexperience and relate indirectly to the front page.similar to Microsites they are adverts that load between twocontent pages (a Pop Up is an Interstitial). They draw an aboveaverage amount of response and resentment.a long, horizontal, online advert usually foundrunning across the top of a page in a fixed placement.a long, vertical online advert (resembling a Skyscraper)usually found running down the side of a page in a fixedplacement.a quirky graphic design that takes over the whole pagewhen clicked onRich Media where as many interactive and audio-visual elements are used to give richer content and a richerexperience for the user e.g. watch a film, play a game, listen to audio. It is a form of convergence.1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 17. Navigation HomepageRich MediaBannerSkyscraper1. Analyse the generic conventions of the front cover of a music magazine. Discuss theireffect on the target audience. 18. Possible Exam QuestionHow will you use the codes and conventions of MusicPress to attract a teen audience to a Pop Magazine?Where do we start? Mind map in your book what youthink you need to consider.Analyse the generic conventions of the front cover of a music magazine. 19. LO1: Apply the knowledge learnt so far to an exam style questionWhere do westart?Respondin RoleWhat are theCodes andConventions?Who is the targetaudience?Whatterminologydo we need?Use Examplesfrom Magazinesyouve looked at. 20. Key Points from the Exam Board How Important is the music press to the success orfailure of bands/artistes? Complete a case study of a publisher of a musicmagazine. What other magazines do they own, if any? Explore the cross-media presence of a musicmagazine. What are the advantages of this presence toboth music fans and advertisers? 21. Major Publishing HousesLO2: Develop an understanding of how Institutions differ and are ran 22. What Music Magazines? Egmont: We