music magazine market research
TRANSCRIPT
MUSIC MAGAZINE MARKET
RESEARCHELEANOR BINLEY
DATA OF THE RESULTS FROM THE MARKET RESEARCH
GENDER Gender
Male Female
60% females participated in the survey
40% males participated in the survey
MUSIC GENRE Music Genre
Rock Indie Pop Classical Rap
My collected data shows that POP was the most popular music genre chosen by the audience. The genre of POP was chosen 7 times during the survey whilst RAP, ROCK and INDIE were only chosen 1 time. CLASSICAL was the least popular music genre.
70% = Pop 10% = Rap10% = Indie10% = Rock
MUSIC MAGAZINES Music Magazines
Q Pop Girl Smash Hits Kerrang NME
My collected data for preferred music magazine shows that Q is the most popular preferred music magazine, next I can see that SMASH HITS is the second most popular preferred music magazine, thirdly I can see that POP GIRL is the third most popular preferred music magazine and lastly the music magazines KERRANG and NME are the least popular preferred music magazine. 40% = Q 20% = POP GIRL30% = SMASH HITS 00% = KERRANG 10% = NME
MASTHEADS Mastheads
Charts Beats Top Pops Volume Rising Stars
The collected data for mastheads shows that CHARTS is the most popular masthead, secondly is VOLUME and lastly were the mastheads RISING STARS, BEATS and TOP POPS. By collecting the data of what mastheads the audience prefer allows me to use the publics thoughts to help produce a successful music magazine. 50% = CHARTS10% = BEATS10% = TOP POPS20% = VOLUME 10% = RISING STARS
SLOGANS Slogans
Ready. Set. Stage From local to worldwide Number 1 music magazine The UK's best seller Let the beats take you away Feel the beat
SLOGANS THE COLLECTED DATA FOR PREFERED SLOGANS SHOWS THAT ‘FROM LOCAL TO WORLDWIDE’ WAS THE MOST POPULAR PREFERED LOGO, NEXT WAS ‘LET THE BEAT TAKE YOU AWAY’ AND ‘FEEL THE BEAT’ AND LAST WAS ‘READY.SET.STAGE’, ‘NUMBER 1 MUSIC MAGAZINE’ AND ‘THE UK’S BEST SELLER’. 30% = FROM LOCAL TO WORLDWIDE 20% = LET THE BEAT TAKE YOU AWAY20% = FEEL THE BEAT10% = THE UK’S BEST SELLER10% = NUMBER 1 MUSIC MAGAZINE10% = READY. SET. STAGE
ACCESS TO MUSIC WEBSITES Access to music websites
Yes No
90% = Yes
10% = No
PRICE OF MUSIC MAGAZINES Price of music magazines
£1.00-£1.50 £1.60-£2.00 £2.50-£3.00
The collected data for price of music magazines shows that the majority of the people who filled in the survey would pay £1.00-£1.50, the second chosen was £1.60-£2.00 and the least popular choice for price of magazines was £2.50-£3.00.
40% = £1.00-£1.50
40% = £1.60-£2.00
20% = £2.50-£3.00
MAIN IMAGES ON THE MAGAZINE
Main images on the magazine
Male artist Female artist Mixed band Female band Male band
MAIN IMAGES ON THE MAGAZINE
THE COLLECTIVE DATA SHOWS THAT THE MOST POPULAR MAIN IMAGE ON THE MAGAZINE IS AN EQUAL VOTE OF MALE ARTISTS, MIXED BANDS AND FEMALE ARTISTS. ONLY ONE PERSON VOTED FOR MALE BANDS. 30% = MALE ARTIST 30% = FEMALE ARTIST30% = MIXED BAND10% = MALE BAND
BANDS AND ARTISTS TO READ ABOUT
Bands/ Artists
One Direction Little Mix Jessie J Fall Out Boy Paramore Bruno Mars
BANDS AND ARTISTS TO READ ABOUTTHE COLLECTIVE DATA SHOWS THAT THE ARTISTS FALL OUT BOY, LITTLE MIX AND JESSIE J WERE NOT A PREFERRED CHOICE FOR THE BANDS AND ARTISTS TO READ ABOUT WHILST ONE DIRECTION, BRUNO MARS AND PARAMORE WERE . 40% = ONE DIRECTION 30% = PARAMORE 30% = BRUNO MARS
CONTENTS PAGE Contents page
Regulars Editor's letter reviews of albums/ downloadsinterviews with artists features on current bands downloadsfilm/ televison/ game Live gigs/ festivlas Any others please state
CONTENTS PAGE THE COLLECTED DATA SHOWS ME THAT INTERVIEWS WITH THE ARTISTS IS THE MOST POPULAR, NEXT IS FILM AND TELEVISION/ GAMING, THIRDLY IS LIVE GIGS/ FESTIVALS AND LASTLY IS REGULARS. EDITORS LETTER, REVIEWS OF ALBUMS/ DOWNLOADS, DOWNLOADS, FEATURES OF CURRENT BANDS AND ANY OTHERS PLEASE STATE WERE LEFT BLANK SUGGESTING THAT THESE WERE NOT THE OPTIONS THE AUDIENCE WERE LOOKING TO USE. 40% = INTERVIEWS WITH THE ARTISTS 30% = FILM/ TELEVISION/ GAMES20% = LIVE GIGS / FESTIVALS 10% = REGULARS
ARTICLES IN A MUSIC MAGAZINE
articles in a music magazine
1st person interview with bands/ artists (question the answer) 3rd person interviews with bands/ artistsinformation about the history/ background of the bands/ artists Reviews of CD'sif there are any others please state
ARTICLES IN A MUSIC MAGAZINE
MY RESULTS AND DATA SHOWS THAT THE MOST POPULAR OPTION FOR ARTICLES IN A MUSIC MAGAZINE WAS THE OPTION OF A 1ST PERSON INTERVIEW WITH QUESTIONS AND ANSWERS. THE SECOND MOST POPULAR OPTION WAS INFORMATION ABOUT THE BACKGROUND AND HISTORY OF THE BANDS/ ARTISTS AND THE THIRD MOST POPULAR OPTION WAS THE REVIEWS OF CD’S. OTHERS STATED, AND 3RD PERSON INTERVIEWS WITH BANDS AND ARTISTS WERE NOT CHOSEN AS AN OPTION BY THE AUDEINCES. 60% = 1ST PERSON INTERVIEW WITH QUESTIONS AND ANSWERS30% = INFORMATION ABOUT THE BACKGROUND AND HISTORY OF THE BANDS/ ARTISTS 10% = REVIEWS OF CD’S
MOST POPULAR VOTE:
MUSIC GEN
RE
MUSIC MAGAZINES
MASTHEA
DS
SLOGANS
ACCESS T
O MUSIC W
EBSIT
ES
PRICE O
F MUSIC
MAGAZINES
MAIN IMAGES
ON THE M
AGAZINE
BANDS AND ARTIS
TS TO
READ ABOUT
CONTENTS
PAGE
ARTICLES
IN A MUSIC
MAGAZINES02468
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MOST POPULAR VOTE