music magazine market research

18
MUSIC MAGAZINE MARKET RESEARCH ELEANOR BINLEY DATA OF THE RESULTS FROM THE MARKET RESEARCH

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Page 1: Music magazine market research

MUSIC MAGAZINE MARKET

RESEARCHELEANOR BINLEY

DATA OF THE RESULTS FROM THE MARKET RESEARCH

Page 2: Music magazine market research

GENDER Gender

Male Female

60% females participated in the survey

40% males participated in the survey

Page 3: Music magazine market research

MUSIC GENRE Music Genre

Rock Indie Pop Classical Rap

My collected data shows that POP was the most popular music genre chosen by the audience. The genre of POP was chosen 7 times during the survey whilst RAP, ROCK and INDIE were only chosen 1 time. CLASSICAL was the least popular music genre.

70% = Pop 10% = Rap10% = Indie10% = Rock

Page 4: Music magazine market research

MUSIC MAGAZINES Music Magazines

Q Pop Girl Smash Hits Kerrang NME

My collected data for preferred music magazine shows that Q is the most popular preferred music magazine, next I can see that SMASH HITS is the second most popular preferred music magazine, thirdly I can see that POP GIRL is the third most popular preferred music magazine and lastly the music magazines KERRANG and NME are the least popular preferred music magazine. 40% = Q 20% = POP GIRL30% = SMASH HITS 00% = KERRANG 10% = NME

Page 5: Music magazine market research

MASTHEADS Mastheads

Charts Beats Top Pops Volume Rising Stars

The collected data for mastheads shows that CHARTS is the most popular masthead, secondly is VOLUME and lastly were the mastheads RISING STARS, BEATS and TOP POPS. By collecting the data of what mastheads the audience prefer allows me to use the publics thoughts to help produce a successful music magazine. 50% = CHARTS10% = BEATS10% = TOP POPS20% = VOLUME 10% = RISING STARS

Page 6: Music magazine market research

SLOGANS Slogans

Ready. Set. Stage From local to worldwide Number 1 music magazine The UK's best seller Let the beats take you away Feel the beat

Page 7: Music magazine market research

SLOGANS THE COLLECTED DATA FOR PREFERED SLOGANS SHOWS THAT ‘FROM LOCAL TO WORLDWIDE’ WAS THE MOST POPULAR PREFERED LOGO, NEXT WAS ‘LET THE BEAT TAKE YOU AWAY’ AND ‘FEEL THE BEAT’ AND LAST WAS ‘READY.SET.STAGE’, ‘NUMBER 1 MUSIC MAGAZINE’ AND ‘THE UK’S BEST SELLER’. 30% = FROM LOCAL TO WORLDWIDE 20% = LET THE BEAT TAKE YOU AWAY20% = FEEL THE BEAT10% = THE UK’S BEST SELLER10% = NUMBER 1 MUSIC MAGAZINE10% = READY. SET. STAGE

Page 8: Music magazine market research

ACCESS TO MUSIC WEBSITES Access to music websites

Yes No

90% = Yes

10% = No

Page 9: Music magazine market research

PRICE OF MUSIC MAGAZINES Price of music magazines

£1.00-£1.50 £1.60-£2.00 £2.50-£3.00

The collected data for price of music magazines shows that the majority of the people who filled in the survey would pay £1.00-£1.50, the second chosen was £1.60-£2.00 and the least popular choice for price of magazines was £2.50-£3.00.

40% = £1.00-£1.50

40% = £1.60-£2.00

20% = £2.50-£3.00

Page 10: Music magazine market research

MAIN IMAGES ON THE MAGAZINE

Main images on the magazine

Male artist Female artist Mixed band Female band Male band

Page 11: Music magazine market research

MAIN IMAGES ON THE MAGAZINE

THE COLLECTIVE DATA SHOWS THAT THE MOST POPULAR MAIN IMAGE ON THE MAGAZINE IS AN EQUAL VOTE OF MALE ARTISTS, MIXED BANDS AND FEMALE ARTISTS. ONLY ONE PERSON VOTED FOR MALE BANDS. 30% = MALE ARTIST 30% = FEMALE ARTIST30% = MIXED BAND10% = MALE BAND

Page 12: Music magazine market research

BANDS AND ARTISTS TO READ ABOUT

Bands/ Artists

One Direction Little Mix Jessie J Fall Out Boy Paramore Bruno Mars

Page 13: Music magazine market research

BANDS AND ARTISTS TO READ ABOUTTHE COLLECTIVE DATA SHOWS THAT THE ARTISTS FALL OUT BOY, LITTLE MIX AND JESSIE J WERE NOT A PREFERRED CHOICE FOR THE BANDS AND ARTISTS TO READ ABOUT WHILST ONE DIRECTION, BRUNO MARS AND PARAMORE WERE . 40% = ONE DIRECTION 30% = PARAMORE 30% = BRUNO MARS

Page 14: Music magazine market research

CONTENTS PAGE Contents page

Regulars Editor's letter reviews of albums/ downloadsinterviews with artists features on current bands downloadsfilm/ televison/ game Live gigs/ festivlas Any others please state

Page 15: Music magazine market research

CONTENTS PAGE THE COLLECTED DATA SHOWS ME THAT INTERVIEWS WITH THE ARTISTS IS THE MOST POPULAR, NEXT IS FILM AND TELEVISION/ GAMING, THIRDLY IS LIVE GIGS/ FESTIVALS AND LASTLY IS REGULARS. EDITORS LETTER, REVIEWS OF ALBUMS/ DOWNLOADS, DOWNLOADS, FEATURES OF CURRENT BANDS AND ANY OTHERS PLEASE STATE WERE LEFT BLANK SUGGESTING THAT THESE WERE NOT THE OPTIONS THE AUDIENCE WERE LOOKING TO USE. 40% = INTERVIEWS WITH THE ARTISTS 30% = FILM/ TELEVISION/ GAMES20% = LIVE GIGS / FESTIVALS 10% = REGULARS

Page 16: Music magazine market research

ARTICLES IN A MUSIC MAGAZINE

articles in a music magazine

1st person interview with bands/ artists (question the answer) 3rd person interviews with bands/ artistsinformation about the history/ background of the bands/ artists Reviews of CD'sif there are any others please state

Page 17: Music magazine market research

ARTICLES IN A MUSIC MAGAZINE

MY RESULTS AND DATA SHOWS THAT THE MOST POPULAR OPTION FOR ARTICLES IN A MUSIC MAGAZINE WAS THE OPTION OF A 1ST PERSON INTERVIEW WITH QUESTIONS AND ANSWERS. THE SECOND MOST POPULAR OPTION WAS INFORMATION ABOUT THE BACKGROUND AND HISTORY OF THE BANDS/ ARTISTS AND THE THIRD MOST POPULAR OPTION WAS THE REVIEWS OF CD’S. OTHERS STATED, AND 3RD PERSON INTERVIEWS WITH BANDS AND ARTISTS WERE NOT CHOSEN AS AN OPTION BY THE AUDEINCES. 60% = 1ST PERSON INTERVIEW WITH QUESTIONS AND ANSWERS30% = INFORMATION ABOUT THE BACKGROUND AND HISTORY OF THE BANDS/ ARTISTS 10% = REVIEWS OF CD’S

Page 18: Music magazine market research

MOST POPULAR VOTE:

MUSIC GEN

RE

MUSIC MAGAZINES

MASTHEA

DS

SLOGANS

ACCESS T

O MUSIC W

EBSIT

ES

PRICE O

F MUSIC

MAGAZINES

MAIN IMAGES

ON THE M

AGAZINE

BANDS AND ARTIS

TS TO

READ ABOUT

CONTENTS

PAGE

ARTICLES

IN A MUSIC

MAGAZINES02468

10

MOST POPULAR VOTE