muse social pres almost final
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musesoshTRANSCRIPT
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Welcome to “What Do We Really Know about Social
Media in Museums?”
It’s not about social media. It’s about being more
social.
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Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial
Museum, @museums365• Georgina Goodlander, Smithsonian American
Art Museum, @bathlander• Victoria Portway, National Air and Space
Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,
@outtacontext• Darren Milligan, Smithsonian Center for
Education and Museum Studies, @darrenmilligan
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Hashtag to follow: #musesocial
• Rachel Greiner, National Air and Space Museum, @gator_rach
• Brian Alpert, Smithsonian Office of the CIO, @balpert
• Erin Blasco, Smithsonian Postal Museum, @erinblasco
Twitterly here:• Sarah Banks, National Museum of Natural
History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
@amelialikespieShared account: @mw12social
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Intended Outcomes
• Educate ourselves about SM practice • Be a supportive community • Help professionals speak to
colleagues, leadership about social strategies, issues• Grow understanding of SM
followers• Document and discuss next steps
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Audiences (broadcast mode) vs.
Communities (dialog mode)
Audiences are no longer relevant. Long live communities!
.
Discuss passionately.
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What do our visitors want from online outreach?
3% said “valid science and authentic history.” 97% said
“cats.”
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LearningPeople don’t learn through social media.And even if they do, you can’t tell.
Discuss epically.
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Measuring learning on social media:
No kitty curator tweets today. Sleeping in a basket of clean laundry.
LURNINGL
Secret algorithm: This day in history tweet
+ link to collections+ learning outcome approved by education dept + curatorial and PR review - cute cat photos lacking connection to mission+ cat photo deeply related to mission / number of followers = Lurning score = 82Pandasonian @Pandasonian
Gave you L+ in social media learning
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RolesEveryone should speak on behalf of museums.
Discuss interdisciplinarily.
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We can’t let *everyone* speak on behalf of
the museum via social media.
Pandasonian @Pandasonian
You wouldn’t believe what they made me eat today.Think I might hurl on a tourist. Cheap food.
Pandasonian @Pandasonian
So many people taking my photo. Does this new landscaping make me look fat?
Pandasonian @Pandasonian
My poop on Instagram: instagr.am/p/pandapoop
Pandasonian @Pandasonian
Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?
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MetricsWe don’t measure engagement with exhibits. Why should we measure it with social media?
Discuss with vigor.
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Having lots of followers doesn’t indicate success!
#justsayin!
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Let’s keep talking!
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Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial
Museum, @museums365• Georgina Goodlander, Smithsonian American
Art Museum, @bathlander• Victoria Portway, National Air and Space
Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum,
@outtacontext• Darren Milligan, Smithsonian Center for
Education and Museum Studies, @darrenmilligan
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Hashtag to follow: #musesocial
• Rachel Greiner, National Air and Space Museum, @gator_rach
• Brian Alpert, Smithsonian Office of the CIO, @balpert
• Erin Blasco, Smithsonian Postal Museum, @erinblasco
Twitterly here:• Sarah Banks, National Museum of Natural
History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
@amelialikespieShared account: @mw12social
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The end!
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Learning• For now, learning = change in knowledge, behavior,
attitude, engagement/interest, or skills. • Does learning on SM look or sound different than it
does in other museum environments? • Do SM followers want to learn? Followers sometimes
say they want to be surprised, delighted, amused. How does this relate to learning?
• Does learning happen within SM itself or does it only occur once a link has been clicked?
• Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level?
• How do we know if we achieved learning outcomes on SM?
I want SM delighted by my interactions with museums on social media #musesocial - @richmintz
From "museum consumers" @SometimesRhymes & @veomega: SM great when it gets visitors to try new things, not just stare @ screen. #musesocial - @museums365
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Who should speak on behalf of museums?
• Do our audiences want to hear from more people? (Friend a building?)
• Is there a desire by more staff to participate in the museum's social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?
• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?
• Could resource constraints be reduced through greater participation from more staff?
• What organizational culture shifts that need to occur for more to participate in social media?
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• Are we using SM to create dialog? Or are we using it to broadcast?
• Should we be using sm to create channels outside the main museum?
• Is there a difference between fan boys, rabid fans, and community? Do fan boys build excitement or are they a distraction?