mumbai street furniture concepts 2008

all contents & designs in this presentation are the copyright of ergoform. 2009

ergoform mumbai street furniture z7 program

design objectives

the objective of providing street furniture for mumbai zone 7 is to make roads and footpath user-friendly and not for excessive advertisements in the city. Advertisements will be allowed to the extent aesthetically permissible and financially required to make the project viable.

the street furniture design shall be such that it reflects the diversified, culture, heritage and forward looking scenario ofMumbai .

Tuesday 31 March 2009



street furniture elements

street furniture elements

- litterbin

- tree guard

- public utility toilet + ad panel

- street bench

- pedestrian shelter

- city map + ad panel

- vending kiosk + ad panel

- spittoon

- clock tower + ad panel

- railing

- bollard

signage elements

- directional signage

- traffic awareness signage

- social awareness board

- poster panel

- street nameplate

- ward boundary board + ad panel

- vms board

- information board

‘monetisable’ elements

- elevated fsu

- butterfly panel

- megacom

- gantry




design brief

general

location - external

theme - the designs should be exclusive to mumbai street furniture

program and shall reflect the diversified culture, heritage and the forward looking scenario of Mumbai

colour guidelines, if any- as defined in planning & design guidelines for street

furniture & signage system, volume 1 & 2, 2001. Certain deviations/ suggestions are recommended in the new design

general statutory requirements- adherence to existing guidelines/ policies of MCGM related

to advertisements- in case of heritage precincts in the area, synergy with the

heritage shall be maintained in the designs- the proposed advertisement structures should enhance the

skyline/ outlook/ beauty of the street and not towards spoil it- use of LED lighting encouraged to minimise energy

consumption




- capture the essence of Mumbai- reflect the diversified culture, heritage and forward looking

scenario of Mumbai- need to stand alone + complement each other- create a sense of continuity- design for the future (vibrant/trendy) but retain or re-

appropriate from present/past- should primarily have to blend with its surrounding

architecture/landscape- should elicit a “wow!” from the onlooker- should not be overpowering or loud such that the design

subtly brings out its presence- unique across the spectrum of concessional allocated

footprint- choose clean, contemporary, and timeless furniture to avoid

a dated appearance

design brief

psychological




- create standard (predictable) locations with modular components to promote ease of maintenance and interchangeability

- mumbai's climate falls into two main seasons: the monsoon and summer, thereby the street furniture has to withstand the dry dusty and the heavy rainy environments

- a safe service ladder should be used to access the signage systems

- high quality/durable/longevity, a minimum product life of 6 years

- should be strong, vandal proof and firmly rooted to the ground

- the design should not encourage settlement of any types of dust/ rain water on its surface

- the selected material/finishes should not entertain any types of corrosion

- ensure ease of maintenance- the street furniture and signage system should be well

insulated- mumbai having its presence close to the sea would have

excessive salinity in the air, care should be taken in the selection of materials-non corrosive

- damaged elements should be easily repairable/ replaceable

design brief

service & maintenance




- the designs shall be based on the Indian Anthropometric data

- emphasize safety and accessibility (universal design, texture, icons, seat heights, clearances).

- accessibility (people with physical and visual disabilities).- preserve the ground plane.- should be designed with a human centric approach.- seek user friendliness and comfort.- the colour, font, font size, graphics, etc. on directional signs

and name boards should be visually ergonomic.- placement of street furniture should complement the

density and flow of pedestrian traffic.- placement should also ensure no visual clutter.- the aesthetics of the street furniture should not affect the

comforts of the product.

design brief

ergonomic




design brief

shelters

pedestrian shelter- areas specifically designed as waiting spaces for auto/ taxi or

just to relax- the sides and top of the shelter facing the road provides ad

spaces/ social messages- shelter designed in such a way so that it protects passengers

waiting - at a footprint of 1.8m x 1.2m and at a height of 2.4m- provides basic amenities which help passengers to be

comfortable- have allied utilities (bins/ spittoons/ etc.) close to the shelter

taxi/ auto rickshaw shelter- areas specifically designed as waiting spaces for hailing

auto/ taxi - a sign post indicator- to enable passenger to hail a taxi/ rickshaw through an

illuminated indicator by operating a switch


- separate enclosures for men & women- allow people to relieve themselves - enable manual cleaning and maintenance to high standards

of hygiene- provides ad spaces at the sides facing the road- maximum footprint of 1.5m x 1.8m- provision for advertising panel



design brief

public utility toilet




design brief

vending kiosk

- installations that are used to cater various needs of pedestrians

- designed to sell food, water, magazines, newspaper etc- secure & lockable- sufficient space for storage- sufficient space around the kiosk for pedestrian movement- provision for ad space- maximum module footprint of 1.5m x 1.8m- should be modular design to enable expansion with

multiple modules




design brief

tree guard, litter bin, street bench

tree guard - protecting the tree- seating around tree.- tree grills facilitating seepage of water.- at a height of 1.2m - 1.5m from the ground

litter bin - helps to keep the streets clean and tidy- designed for pedestrians who need to throw dry litter while

walking/waiting on the streets - placed at a convenient distance easily accessible by everyone- the contents of the bin should be visible- encourage unloading every day- mouth of the litter bin at an easily accessible height of 1.0m

- 1.3m- the litter inside is highly concealed and secured.

street bench - helps to keep the streets clean and tidy- designed for pedestrians who need to throw dry litter while

walking/waiting on the streets - placed at a convenient distance easily accessible by everyone- the contents of the bin should be visible- encourage unloading every day- mouth of the litter bin at an easily accessible height of 1.0m

- 1.3m- the litter inside is highly concealed and secured.




design brief

railing & bollard

railing - demarcation between footpath and road- help discourage pedestrian crossing on prominent arterial

roads and at major traffic junctions- On centre medians- defining significant Public open spaces- protect pedestrian from fast moving vehicles. - defining parking zones- at a height of 1.0m from the road curb

bollard - arranged in a line to obstruct the passage of motor vehicles.- allow selective entry to two wheelers or bicycles- at entry points for pedestrians along the barriers and

railings- at entry points of medians and parks.- protect pedestrian from fast moving vehicles. - demarcation between pedestrian and vehicular traffic.




design brief

spittoon

- serve the purpose of providing an enclosed space for spitting

- ensures cleanliness of the streets- placed at a convenient distance easily accessible by anyone- either rooted to the ground or clamped to the poles- placement of the mouth at an accessible height of 1.1m




design brief

clock tower

- free standing unit built with one or more (often four) clock faces

- also integrating directional signs street name boards and promotional advertisements

- placed at city junctions which are not easy to miss- acts as a landmark causing an effective pedestrian view- 6m tall within a footprint of 1.2m x 1.2m


http://en.wikipedia.org/wiki/Clock

http://en.wikipedia.org/wiki/Clock

http://en.wikipedia.org/wiki/Clock_face

http://en.wikipedia.org/wiki/Clock_face



design brief

signage panels

street junction name board- cantilever boards providing information about street names

and area names- both sides of the plaque should be used to give information

in two languages (Marathi and English)- rare side can be used for ad space and social message- height ranges from 3 meter to 7.5 meter from ground

depending upon area where placed

vms board- cantilever boards providing information about street names

and area names- both sides of the plaque should be used to give information

in two languages (Marathi and English)- rare side can be used for ad space and social message- height ranges from 3 meter to 7.5 meter from ground

depending upon area where placed

information board - displays detailed area maps with important buildings,

landmarks and roads- information like history of the area, facts, utilities,

emergency, etc. are also displayed- placed in public squares, parks and cultural, pedestrian or

tourist zones- height ranges from 2.1m to 2.85m depending on the

precinctsosters (7.5m x 3.65m) and square wrapped posters (7.5m x 7.5m)

- promotional venture that is used as ad space




design brief

signage panels

poster panel- printed sheets displayed on large billboards having

horizontal length approximately two times as much as vertical length

- mainly placed in commercial and industrial areas, primary and secondary arterial roads and other high traffic areas

- high visibility for oncoming traffic and lesser pedestrian reach

- size is identified by number of sheets such as 30-sheet posters (7.5m x 3.65m), 8-sheet posters (3.65m x 1.8m), wrapped posters (7.5m x 3.65m) and square wrapped posters (7.5m x 7.5m)

- promotional venture that is used as ad space

primary map/ area information board- at a lower height, interacting at a more intimate level with

the pedestrians- placed at the strategic locations like entry points,

bifurcations and junctions- displays detailed map of the area indicating important

buildings, landmarks and routes- also displays information like facts of the area, statistics,

amenities like hospitals, fire station, police station, etc. - name and logo of sponsor is also displayed- information in Marathi and English as well- integrated with features like ‘Notice Board’- rises to a height of 2.1 meters




design brief

traffic awareness boards

traffic signs must preferably be pictorial and standardized in order to cater to a multi-lingual crowd, thus surpassing predominant language barriers- must comply with traffic rules and regulations of the Traffic

department- traffic signs are of three types

regulatory/Mandatory Signs- circular in shape- 400mm or 600mm in diameter- prohibitory sign (black symbols and white background)- direction sign (white symbols and blue background)

cautionary Signs- triangular in shape- 600mm to 900mm in altitude- white background with black symbols

information Signs- place and Route Identification Signs- rectangular traffic signs- indicates routes, road names, public space and name

boards




design brief

traffic awareness boards

advance Direction/ Direction Signs/ Destination Signs- on highways or arterial roads- green/blue background- information in white arrows and letters

indication Signs- information about public buildings like hospitals, railway

stations, etc.- 450mm x 600mm in size- background is in blue and symbols are in black within a

white rectangle- all traffic signs (except mandatory signs) can be clubbed

with road signs or traffic signs (except mandatory signs), in order to reduce clutter

- front side of plaque displays traffic symbols and rear side displays social messages and information related to traffic rules and regulations in two languages viz. Marathi and English

- should ideally be placed where roads bifurcate and where pedestrians and drivers make decisions to select the desired path




design brief

directional signage

- displays information about the immediate destination and the final significant destination, area and road names, etc.

- front side should bear information in two languages and rear side should bear information about important landmarks, represented graphically

- can be clubbed with traffic signs (except mandatory) or MCGM (Municipal Corporation of Greater Mumbai) Regulation signs

- must be placed at a height keeping in mind optimum visibility and legibility

- should ideally be placed where roads bifurcate and where pedestrians and drivers make decisions to select the desired path

- rises to heights within the range of 3.9m to 7.8m approximately

low-head direction signs- similar to direction signs containing information about the

immediate destination and the final destination, area and road names, etc.

- should be placed on center median preferably on highways- has an average height of 2.4m- background color can be grey, green, blue or yellow- letters are in white and black font- should bear information in two languages i.e., Marathi and

English




mumbai




concept note

Mumbai is the city of aspirations, where people come to make a life out of their otherwise dreary existences. People dream big and high in his city, and with the conviction that outsiders call the “Spirit of Mumbai”, they achieve their dreams. It is India’s New York City, it is the land of opportunity and hope. No matter how over populated this city is people never stop to pour in from all sides of the world. From a small vendor to a struggling actress this city never fails to provide shelter and support to anyone who comes here. It is where a small time actor in an unknown TV show becomes the biggest superstar of Bollywood. It is where a garment wholesaler set up one of the biggest businesses houses in the world. It is where a nobody becomes a somebody. From the high rise concrete jungles of Kandevali to the padas of Borivali apart from all the differences there is one thing that binds the people of the Mumbai suburbs in one loop - The fire within them to achieve their goals, the hope to be the best and the courage to aspire. To reflect this attitude of its people, our designs of street furniture for Zone 7 are themed “Aspire”.

The elements of the furniture will imbibe a sense of motion, speed, direction, and ascent. The designs are sleek and futuristic at the same time easy to manufacture, install and maintain.

‘aspire’




concept direction

‘aspire’




adesign concept




bdesign concept




cdesign concept




ddesign concept


mumbai street furniture concepts 2008

Documents