Britain's Energy Coast West Cumbria are harnessing the power of the environment and a world-class skills base to become a major generator and centre of excellence in low carbon and renewable energy – helping to transform the local economy while at the same time supporting Britain's response to the pressing challenges of climate change and energy security.

The Britain’s Energy Coast Masterplan aims to help project a positive image of West Cumbria to the world and now has an attractive package to offer potential inward investors and local industry

To organise and promote Multimodal Cumbria 2011, the official launch of The Port of Workington as a major new North West logistics facility, the only one of its kind between the Mersey and the Clyde.

The event was aimed at showcasing the port’s new infrastructure, service offering and 3 way collaboration with DRS and TDG, to the County’s key business leaders and local and regional influencers.

The day included some spectacular dockside demonstrations, along with high profile guests speakers and key industry experts, including Lord Marland, Parliamentary Under Secretary of State for Energy and Climate Change and Dr Pete Waterman OBE, lifelong rail industry mogul and the most successful British producer in music history.

THE CLIENT:

THE BRIEF:

What were the issues?Motivate the Cumbrian business community to engage in Cumbria’s regenerationEncourage an entrepreneurial spirit in Cumbria, especially in its youthProvide a positive message to businesses outside Cumbria that there are excellentopportunities for them to invest in the countyBoost the profile of Cumbria Vision as the organisation leading the economicdevelopment of Cumbria and its function

Our ChallengesIn Cumbria 95% of companies are small businesses employing less than 20 people- difficult to persuade their leaders to give up precious time to attend eventsNeed to create an event where guests can see benefits for their own businessesCreate an event to make guests feel involved and leave feeling encouragedand inspired Create an event to encourage private sector involvement and achieveCumbria Vision’s objectives

DELIVER……positive delegate feedback

Resource Marketing won this contract in a tough competition. They had to deliver a thoroughly professional event in what I consider were pretty tight timescales. Having worked with many members of the Resource team I was always confident that they would be able to delivera first class event for us in Cumbria.

Under the direction of Owain Oxenham they did just that and the compliments that were paid after the event were fulsome in their praise for the way in which the economic summit was organized and presented.

John GraingerManaging Director Invest in Cumbria