Multimedia Print Reader-Innovation IV

Talking Pen by Adarsh Pvt. Ltd

About the Company

Aadarsh Pvt. Ltd is a children’s book

Designing, Illustrating, Publishing and

Printing company of Indian origin.

It caters to the requirement of Book,

Diary, and Calendar publishers around

the world.

Over a span of twenty years we have

excelled ourselves in the field of book

Designing, Illustrating (both Manually

and Digitally) Photo Editing Publishing

and Printing.

 They are license holders of

International characters like Barbie and

Ben-10for India and Pakistan. 

Latest innovation Talking Pen

Need of an Automated Pen

The Education For All Global Monitoring Report, released in 2010,finds

that out of the total 759 million illiterate adults in the world, India still

has the highest number.

Over half of the illiterate adults live in just four countries: Bangladesh,

China, India and Pakistan.

40% of the people in India cannot read or write

simply because of nonaccessibility of resources.

• An estimated 30 million children are known to be dyslexic in India.

Thus, there is a high need of an automation device which can enable the

disabled people to read, and also aid the average population learn

quickly and effectively.

Functioning

The pen is really a multimedia print reader with an built-in speaker system and the capability to stock audio files.

It runs on battery and  it will work continuously for about 7 hours.

It can only be used on MPR coded books When the pen is positioned over a book

with MPR codes, it activates the pre-loaded audio files, so a reader is also able to hear the text they are reading.

Any Publisher can ask for its book to be made compatible with the pen by asking the company which will send prerecorded audio files to it.

These books will be of the same cost as the normal books.

Utility

This  education tool will also cater to the

special needs of the visually challenged

population and people suffering from 

various types of Dyslexia.

It can also be used as a self learning aid

to illiterates, semi literates and also

weak students.

Makes learning process more interactive,

interesting and educational.

learning new languages by getting the

right pronunciation 

Distance education and vocational

courses Skills can be taught in the local

language which would make learning

easier

Video of the functioning

SWOT

StrengthsOne of the most innovative inventions of using hi-technology to solve the problems of illiteracy.Useful for visually handicapped people.Preservation of extinct languages

WeaknessInitial Costs of Rs 7000/- Rs- Less affordability.Distribution Channel not extensive.Currently sold through book fairs, trade fairs.Less Marketing efforts from the side of the company- only limited to news channel coverage.

Opportunities

Threats

Available CDs and cassettes

already available for U.G. kids to

learn.

Foreign audio tapes which can be

downloaded easily through internet

or bought at cheaper cost.

Logistics concern of special audio

coded books with the pen.

Partnerships with Programs like

TeachIndia to spread the sales of the

innovation.

Government Tieups to provide the

innovation to promote reading at

subsidized cost.

Promotion of pen with the foreign

language books and distance learning

programs

Sandbox Applied

Global ScaleTalking pen is being used in many countries. With increasing expansion, they will have a tie up with a Honk Kong based manufactures which will help in scaling up.

Social EquityWay forward for spreading literacyBenefits the visually challenged and facilitating their knowledge empowerment.Inter-cultural harmony as linguistic barrier gets breachedHelps in saving many less spoken languages from getting extinct.

The talking pen is within the Sandbox of 6 non negotiable principles. Principles of Social Equity and Global Scalability have been emphasized

Team ScamperSomya BhargavaShaurya Bhushan TyagiSonali AbrolSukesha Sajwan