Backlink Factor Metrics

Quantity Quality

Quantity Quality

Backlink Factor MetricsQuantity

Google Webmaster ToolsBing Webmaster ToolsSearch Engine “link:” commandMajesticSEOOpenSiteExploreraHrefsSistrixLink Research ToolsSEMRush

Unmeasurable Dimension: Relevancy

Quality (Power)Google PageRank# of Backlinks of the BacklinkTotal Backlinks of the DomainKeyword FocusedMajestic ACRankFollow or No FollowHosting CountrySite Wide vs. Single PageCemper PowerTM

Quality (Authority & Trust)TrustRankGoogle IndexedSEOMoz Page AuthoritySEOMoz Domain AuthorityIP DiversityAnchor Text DiversityDeep LinkingDomain AgeDomain Name Extensions

.gov/.edu/.orgccTLD

Cemper TrustTM

Link source quality & relevancy is important in international SEO.• Country location of the site

• ccTLD• IP Address• Neighborhood• Local Submission &

Citations• Authorship

• Language of website

You can change

You can't change

You can in-fluence

Potential Link Sources

Entire Backlink Market

Late 90’s, early 2000’s 2000’s to Pre-Panda & Penguin

Post-Panda & Penguin

You can change

You can't change

You can in-fluence

Potential Link Sources

You can change

You can't change

You can in-fluence

Potential Link Sources

Bad Good

You have strong control. You make it relevant.

You have little control. Hopefully it is relevant.

You can change

You can't change

You can in-fluence

Potential Link Sources

Late 90’s, early 2000’s 2000’s to Pre-Panda & Penguin

You can change

You can't change

You can in-fluence

Potential Link Sources

You have strong control. You make it relevant.

Entire Backlink Market

Post-Panda & Penguin

You can change

You can't change

You can in-fluence

Potential Link Sources

Bad Good

You have little control. Hopefully it is relevant.

You caninfluence

Locally Relevant

International SEO targets a smaller subset that are more

locally relevant sites.

Unmeasurable Dimension: Relevancy

Quality (Power)Google PageRank# of Backlinks of the BacklinkTotal Backlinks of the DomainKeyword FocusedMajestic ACRankFollow or No FollowHosting CountrySite Wide vs. Single PageCemper PowerTM

Quality (Authority & Trust)TrustRankGoogle IndexedSEOMoz Page AuthoritySEOMoz Domain AuthorityIP DiversityAnchor Text DiversityDeep LinkingDomain AgeDomain Name Extensions

.gov/.edu/.orgccTLD

Cemper TrustTM

Link source quality & relevancy is important in international SEO.• Country location of the site

• ccTLD• IP Address• Neighborhood• Local Submission &

Citations• Authorship

• Language of website

Backlink Factor MetricsLink source quality & relevancy is important in international SEO.• Country location of the site

• ccTLD• IP Address• Neighborhood• Local Submission &

Citations• Authorship

• Language of website

Goal for International SEO• Influence sites to link from locally relevant content• Get someone local to help out

• Knows the culture• Knows the language

Using the local language is not just for raking in translated keywords,but to influence the local audience to link to you.

Link Building TrendsOld School Link Building

SubmissionsDirectoriesArticles

ContentBlog Networks

InteractionsBlog CommentsForum PostWiki Entries

Themes / TemplateLink Buying

Link Building TodayContent Marketingaka Inbound Marketingaka Viral Marketingaka Link Baiting

Quality ContentPromotion

Guest Blogging

International Link Building

Quality ContentLocalizeLanguage

PromotionLocal Channels

Guest BloggingLocal Blogs

Content Translation

LiteralSource text is translated into the nearest equivalent of the

target language.

Modified LiteralTranslation follows the grammatical

rules of the target language, but is still literal. If used wrong, it may fail to

correctly express the meaning of the source text.

IdiomaticPreserves the meaning of the source

text and expresses it in a natural way in the target language.

Unduly freeTranslation is too "loose" and

strays from the meaning of the source text.

Localized Quality ContentEnvironmentalUncontrollable

Elements

Foreign Environment

Uncontrollable

Domestic Environment

Uncontrollable

Content Marketed

Controllable

Topic, Target Niche, Keywords

Political Forces, Legal Forces, Economic Forces, Competition

Political Forces, Legal Forces, Economic Forces, Competition, Level of Technology,

Geography, Culture

Country Situation

International Marketing BlundersPepsi

US: Pepsi brings you back to life.China:

Come alive out of the grave with Pepsi.Pepsi will bring your ancestors back from the dead.Bring dead ancestors back from heaven.

International Marketing BlundersClairol

US: Mist StickGermany: Mist is a slang term for manure!

ElectroluxScandinavian Manufacturer of Vacuum CleanerUS printed brochures: Nothing sucks like an Electrolux!

Great Content that is Shareable

Content PromotionTarget Local Audience

Research the influencers in the local area

BuzzstreamGroupHigh

Paid PromotionsFacebook AdsFacebook Promoted PostLinkedIn AdsPromoted TweetsStumbleUpon Paid DiscoveryReddit Ads

Client: Construction Industry

US53%

DE24%

IT18%

SG6%

Links by Country

Client: Construction Industry

MX91%

US9%

Links by Country

SummaryMultinational/multilingual websites need links coming from their respective countries.Content Marketing

Content Writer/Editor should know the:Local languageLocal cultureCurrent situation of the country

Reach out to sites within the targeted local area.Blogger Outreach and Guest BloggingBuzzStream, GroupHigh

Paid PostFB Ads, FB Promoted Post, LinkedIn Ads, Promoted Tweets, StumbleUpon Paid Discovery, Reddit Ads

Benj Arriola@benjarriolaSEO Director – Internet Marketing Inc.

Thanks to:Jordan BoshersSEO Project Manager – Internet Marketing Inc.http://www.linkedin.com/in/jordanboshersThanks for sending over some last minute data for screenshots.

Thank You!