multichannel innovation-july-systems

Mi™ Platform and July Systems are trademarks of July Systems Inc. Other marks and logos used in this document may be trademarks of their respective owners. Unauthorized copying or reuse is prohibited.Copyright © 2012, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 4242385193

Innovation in MultichannelOctober 18th, 2012, London, UK

Transforming business through mobile

Paul Morrison – Strategic Business Development [email protected]

Copyright © 2011, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193

July Overview

1

• First mobile platform on cloud

• Founders built the world’s first internet to mobile platform (1997)

• HQ in San Francisco with offices in London + Bangalore

• 100+ R&D engineers

• Backed by Intel

Nominee


100+ B2B ClientsDelivering billions of transactions to over 100 million users

Broadcast

Media

2Transforming business through mobile

Retail & Travel

Sports

4

Evolution of retail on mobile in the UK


2% 11% 25% ?

58%50%25%

Focus on shrinking desktop experience


2012 – 2013 …………….67 trading days to go • Millions more people will have new devices – iPad 4,

iPad Mini, KindleFire, Nexus

• 4G network - up to 10x 3G speeds - and free wifi

continues to spread

• UK mobile ad spend hits £500m in 2012 – “10% of our

media time spent on mobile – 1% of total ad budgets”-

Mary Meeker, KP

• Attention shifts away from shrinking desktop to

innovating mobile specific experiences

4 Mobile Trends in Retail


Mobile = Just Another Channel

11

7

“ You can’t weigh up an investment in mobile against its corresponding return on m-commerce …

although that will happen if done right. Rather, we regard mobile as the GLUE that ties everything

together .. be it digital, in-store, television, print or outdoor” – Julie Ask, Forrester


“We are receiving 20% of our sales through mobile devices. People who want to have a lot of control over their customer experience will want to take control of their mobile environment.”

Mark Uhrmacher, CTO at Ideeli

22In-house control over mobile UX is key


33

9

Tablets – A Strategic Imperative for Retailers

• Higher AOV & conversion rate

• Creation of personal malls by consumers

• Beautiful ‘shop window’ experiences

• Product showcase

• On-line and off-line browsing

• Social integration beyond ‘like’


33


...the incremental effect of adding new channels

A content owner adds 75% monthly pageviews per user by adding multiple mobile experiences for different contexts

33

11

Tablets – A Strategic Imperative for Retailers


44

12

Agility is the name of the game...


• HTML5 for cross platform

• Decoupling business/marketing

needs from IT

• Mobile First and Fast

44

13

Agility drives 2x engagement via constant change...


Dynamic =regular content updates, changes in layout, interactive features

Customers engagement levels go up almost 2x

Copyright © 2011, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193

Yes you can: (in time for peak trading)

13

• Cater to context – beyond simple m-commerce

• Increase efficiency – reduce cost to deploy uniquely mobile services

• Deploy mobile first and fast – measure, analyze, improve, repeat

• Think globally yet act locally – inhouse control and with regional or store level empowerment

• Get free from IT bottlenecks – complex integrations or ‘join the Q’

• Make sure what I do is complementary to existing mobile investment in simple first generation m-commerce

• Leverage mobile specific analytics for marketing ROI


Thank You!

[email protected]

[email protected]


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