1. Mike Vaccaro& Lucille Choi

2. History & Background

• August 21,1981

• -M TV Begins on air

• - VMAbegin in 1984

• AdvertisingON M TV

• - #1 Media Brand in the world

• - Reach: 387 million householdsworldwide

3. Age 13-24

• 69%of PurchasesMade Due to Brand Name

Average Viewer Age in buying power

• 33%of Americas Total Population

Watch MTV

• 21

• $250B

Target Market 4. MTVS Brand Personality 5. Channels of Advertising Television T raditional 6. Channels of Advertising Television T raditional 7. Channels of Advertising Television T raditional 8. Channels of Advertising Television T raditional 9. Television Daddy, how was I born ? 10. Television Zoo 11. Channels of Advertising Print Ads Tie-Ups Outdoor T raditional 12. Channels of Advertising

Mircosites

Viral Marketing

Advergaming

Mobile Advertising

Backchannel

13. Advergame Microsites Viral Mkt. Mobile Adv. Backchannel

MTV Related Sites

MTV Official Blogs

Official Sites

of MTV Shows

14. Viral Marketing Microsites Advergame Mobile Adv. Backchannel Viral Marketing- Immaturity.tv Fart Pubes Belch Zit Booger Lil Nips Boner Booty Doo-Doo Whiz Puke 15. Adver- gaming Advergame Print Ads Mobile Ad Backchannel Vmtv.com-Virtual MTV 16. MobileAdvertising Microsites Viral Mkt. Advergame Backchannel

3 seconds MTV Podcast Ad

19 seconds advertising for Clean & Clear

4 seconds of MTV News Ad

47 seconds of content

4 seconds more of MTV News Ad

10 seconds more of MTV Podcast Ad

Breakdown of a typical MTV News Podcast MTV Widget MTV RSS Feeds MTV Podcast MTV Mobile Alerts 17. Backchannel Microsites Viral Mkt. Advergame Mobile Ads Backchannel 18. References

The Branding of MTV : Will Internet Kill the Video Star? By Paul Temporal (2008)

MTV Press Release- http://mtvpress.com

MTVHats Blog- http:// hatsblog.mtv.com

MTVs Virtual World- http://www.vmtv.com

MTV Puberty- http://www.immaturity.tv

Straight/Gay Ad- http ://www.youtube.com/watch?v=PhgulIFjF4E

HolocaustAd- http ://www.youtube.com/watch?v=vTOuq4pY10o

http://upload.wikimedia.org/wikipedia/de/thumb/c/ce/MTV-Logo.svg/673px-MTV-Logo.svg.png

http://www.cabletvadbureau.com/02Profiles/MTVProf.htm

http://en.wikipedia.org/wiki/MTV

http://www.idanda.net/images/editorial/04/Lois/MTV-large.jpg

http://gregverdino.typepad.com/greg_verdinos_blog/images/mtv_moonman.jpg

19. Thanksfor listening AnyQuestions ?