mtv facebook page case study - how mtv india used multiple photo posts to increase reach by 1290%

Upload: pagelever

Post on 05-Apr-2018

213 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 MTV Facebook Page Case Study - How MTV India used multiple photo posts to increase reach by 1290%

    1/3

    http://22squared.com/
  • 7/31/2019 MTV Facebook Page Case Study - How MTV India used multiple photo posts to increase reach by 1290%

    2/3

    Customer Success Stor

    However, when Pages post multiple photos at a time, fans get curious and clickon the photos, clicking through them like they would a friends photo album.

    These clicks signal to Facebook that the photos are successfully engaging thePages fans, and Facebook subsequently shows the post to a higher percentageof the Pages audience.

    photo post contained multiple photos, MTV India was able to reach and engagehundreds of thousands more fans and consistently rank as one of the most en-gaging Pages on Facebook.

    demonstrate the importance of understanding the News Feed and having tools

    counter-intuitive and beyond many community managers. By using PageLeverCustom Post Tagging, MTV India was able to compare reach and engagement

    could replicate it again.

    An example post from the MTV Roadies Facebook Page - to the creative

    thousands more fans to click and engage - they wanted to know whose

    read for each photo.

  • 7/31/2019 MTV Facebook Page Case Study - How MTV India used multiple photo posts to increase reach by 1290%

    3/3

    Customer Success Stor

    With customers ranging from Fortune 500 companies to digital agencies to boutique consultants, thousands of Facebook Pages rely on PageLever Analytics to

    measure, analyze and optimize their marketing.

    We believe in actionable analytics, where content is driven by data, and a futu-

    ed to be part of this future, and are dedicated to providing our customers withelegant solutions that help them achieve meaningful results.

    Founded in 2010, PageLever is built for and by social media marketers. BeforePageLever, members of our team led strategy and optimized some of the large

    Pages on Facebook - we know what its like to be in your shoes.

    We are a member of Facebooks Preferred Marketing Developer (PMD) programFor more information, visit www.pagelever.com, like our Facebook Page, orfollow us on Twitter.

    2012 - PageLever, Inc. All rights reserved.

    San Francisco, California

    www.pagelever.com

    Jesse Channon

    [email protected]

    (202) 596-5803

    facebook.com/pagelever

    pagelever.com/blog

    @pagelever

    youtube.com/pagelever

    About PageLever

    Contact

    http://pagelever.com/https://facebook.com/pageleverhttp://twitter.com/pageleverhttp://pagelever.com/mailto:jesse%40pagelever.comhttps://facebook.com/pageleverhttp://pagelever.com/bloghttp://twitter.com/pageleverhttp://youtube.com/pageleverhttp://youtube.com/pageleverhttp://youtube.com/pageleverhttp://twitter.com/pageleverhttp://pagelever.com/bloghttp://pagelever.com/bloghttp://twitter.com/pageleverhttps://facebook.com/pageleverhttps://facebook.com/pagelevermailto:jesse%40pagelever.comhttp://pagelever.com/http://twitter.com/pageleverhttps://facebook.com/pageleverhttp://pagelever.com/