mtv exit campaign media coverage
DESCRIPTION
MTV Exit End Exploitation and Trafficking Campaing media coverageTRANSCRIPT
OVERVIEW
November 21 marked the launch of “MTV Exit” on Tr3s and MTV Latin
America, a campaign that creates awareness around the issues of human
trafficking, exploitation and HIV around the world. In partnership with UNICEF
and 19-time Latin Grammy winners Calle 13, the network hosted a press
conference at the UNICEF House in New York to unveil the powerful
documentary “Invisible Slaves” and the campaign’s music video “Prepárame la
Cena”, donated by Calle 13.
The forum engaged key journalists, bloggers and stakeholders in an effort to help
ignite a dialogue among youth and media.
Features ran in major trade and consumer media in time for the premier of the
documentary and exclusive music video on November 29.
There were over 300 print articles, dozens of TV pieces and over 1.3 million web
pages mentioned UNICEF & Calle 13 in the days following the launch.
CLARÍN - ARGENTINA
LATIN AMERICAN MEDIA
PERFIL - ARGENTINA
OPINIÓN - BOLIVIA
LA SEGUNDA - CHILE
EL ESPECTADOR - COLOMBIA
PRENSA LATINA - CUBA
EL NUEVO DIARIO – DOMINICAN REPUBLIC
ECUAVISA* - ECUADOR
*Vía En la Mira
LA PRENSA GRÁFICA – EL SALVADOR
CNN - MEXICO
EL UNIVERSAL - MEXICO
LA JORNADA - MEXICO
EL NUEVO DIARIO - NICARAGUA
PRENSA - PANAMA
LA NACIÓN - PARAGUAY
ESPECTADOR - URUGUAY
EL NACIONAL - VENEZUELA
US Hispanic Media
HUFFINGTON POST
IMDB.COM
PEOPLE EN ESPANOL
LATINA MAGAZINE
SIEMPRE MUJER MAGAZINE
UNIVISION
MSN LATINO WONDERWALL
FOX NEWS LATINO
EL NUEVO HERALD
VIP LATINO
ABOUT.COM – LATIN MUSIC HOME PAGE
HISPANICALLY SPEAKING NEWS
HISPANIC - AMERICANS.COM
ENTERTAINMENT AFFAIR
TRADE/BUSINESS COVERAGE
HISPANIC AD
HISPANIC BUSINESS
HISPANIC MARKET WEEKLY
PORTADA
HISPANIC TV
Social Media activities MTV EXIT LA
The first week of the social media campaign for MTV Exit LA was a success. With the support of
other social media assets close to MTV and UNICEF, we managed to build a strong
community and generated a very high number of interactions in relation to its total size. The hash tag #tomacontrol has been created on
Twitter to increase discussion on the issue of human trafficking.
Demographics
