mtnl almst complete

8/4/2019 Mtnl Almst Complete

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Presentation To Miss.Pramila

Mahanag

arTelecom

NigamLtd.

MTN

L


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Presentation By

RUPESH JHA38

ANIKET KAMBLE40

ANANT KAMBLE

41KIRAN KARANJKAR

45VIKAS MORE


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Overview Of TelecomIndustry

Indian Telecom sector, like any other industrialsector in the country, has gone through manyphases of growth and diversification.

Starting from telegraphic and telephonic systemsin the 19th century, the field of telephoniccommunication has now expanded to make use ofadvanced technologies like GSM, CDMA, and WLLto the great 3G Technology in mobile phones.

Day by day, both the Public Players and thePrivate Players are putting in their resources andefforts to improve the telecommunicationtechnology so as to give the maximum to their

customers.


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Company Profile

MTNL(Maharashtra Telecom Nigam Ltd) is a state controlledtelecommunication industry in metropolitan cities like Mumbai , Delhi ,etc. of India.'Maha' = big or great, 'Nagar' = city or town, 'Mahanagar' = metropolisor megacity, 'Nigam' = venture or enterprise.MTNL was formed in the year 1986.

It has its main branch or headquarter at New Delhi.Its having about 47000 employees all over.


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Products

MTNL Generally deals with thefollowing products:

1. Telephones:

Land Lines

Cellular Phones

GSM - Dolphin(Postpaid)and Trump (prepaid)

CDMA - Garuda-FW And Garuda-Mobile

2. Internet

Broadband


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In the 22 years since its creation in 1986, MahanagarTelephone Nigam Ltd (MTNL) has emerged as Indias

leading and one of Asias largest telecom operatingcompanies. And it is living up to its aim:

To remain market leaders in providingworld-class telecom and IT- related

services and to become a globalplayer.The company has been in the forefront of technologyinduction; it has converted 100 per cent of itstelephone exchange network into state-of-the-art

digital mode. The company was a monopoly until 1992, when thetelecom sector was opened to other service providers.In year 1992, MTNL started to loose it monopoly and

market grip due to entry of various competitors likeBPL Mots , Orange , Airtel etc.


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Telecom Operator Market Share in India

(May 2010)


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Remedies

To come up back in the market, MTNLhas started up with various schemesand concessions.

MTNL has declared that its Quality isits Strategy.

It has started being consumer andoriented.

MTNL is now starting to enhance its

service in order to survive in themarket.


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Steps taken by mtnl tosurvive in market

Virtual Card Calling (VCC)

COSMOS

Voice over Internet Telephony (VoIP)

affordable tariff

Virtual Private Network (VPN) fibre to the home (FTTH)

Premium Rate Service (PRM).

-


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Virtual Card Calling (VCC), a card facility that has beenintroduced, enables users to make a call from anytelephone in the MTNL network to any destination,

even if subscriber trunk dialling (STD) is barred fromthe phone.

COSMOS is a facility offered for a group of subscribers.It is mainly useful for residents of group housingsocieties, who can use their existing connections as afree-of-charge intercom service.

MTNL has been in the forefront of launching newtechnologies. It has launched Voice over Internet

Telephony (VoIP) service all over the world, which

provides ISD facility at a very cheap rate to more than168 countries.

Another bonus for MTNL customers is the affordabletariff. New tariff plans, which include a monthly rental

ranging from as low as Rs.100, have been introduced tosuit the needs and paying capacities of different


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For the benefit of corporate firms and groups of telephoneusers, MTNL offers a Virtual Private Network (VPN). Thoseusing it can have practically all the facilities of an electronic

private automatic branch exchange (PABX) without owningit, thereby avoiding maintenance hassles. Segregation ofprivate and official calls is possible and VPN subscriberscan have their own private numbering plan.

MTNL will be rolling out the fibre to the home (FTTH)

network in order to provide high bandwidth to customerson the reliable media of optical fibre. Modern NextGeneration Switch has been planned to be commissioned in2008-09. This will pave the way for all Internet protocol-based converged network, enabling MTNL to provide new

services at cheaper rates.

For professionals and information-providers, MTNL offersthe Premium Rate Service (PRM). The user is allotted aservice number that information-seekers all over Delhi can

access through STD phones, irrespective of their location.The call char es are to be borne b the caller at a rate


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High-speed access to the Internet at an affordable price isnow possible on MTNLs broadband based on ADSL2+technology. There are different tariff plans to suit differentsegments of users, some as low as Rs.99 a month. There

are no uplinking charges also. Recently, MTNL reduced thebroadband tariff by 50 per cent to Rs.599 a month forunlimited data download at 256 kbps. Similarly, the tarifffor other plans too has been reduced.

In addition, MTNL has recently introduced wireless

broadband service, which provides access to the Internetfrom public places such as airports and restaurants. CalledWi-Fine, this enables users with Wi-fi-enabled laptops toaccess the Internet from designated hotspots in differentparts of the capital.

In order to make its mobile services attractive, MTNLrecently introduced a few value-added facilities. One ofthese is the Dolphin Vault. A customer can post MMS(multimedia message service) or photographs in anexclusive vault provided to individual customers on

registration. Friends authorised by the subscriber andhis/her family members can view the photographs instantly


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The voice mail service (VMS) is beingprovided to all mobile phonecustomers free of monthly rental.

Earlier, a monthly rental of Rs.100was charged. The retrieval chargeshave been reduced from Rs.2 a

minute to 50 paise a minute. MTNL has gradually come out of its

earlier departmental work culture.

With the focus now on marketing, it-


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Modernization

A. Information Technology :-

MTNL has recognized that IT is the key to futurebusiness success. IT is being implemented as thebackbone for running customer friendly services.Several IT systems such as CSMS (Customer SupportManagement System), FRS (Fault Repair System), DQ(Directory Enquiry), FMS (Financial Management

System), IVRS (Interactive Voice Response System) andaccounting and billing systems are already operationalat MTNL. The projects for Dataware housing, callcenters, e-commerce billing mediation , new IT policy

consultancy projects are in pipeline.

Services like call centres, internet, e-commerce,


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B. Customer Care

MTNL has synergized all its energies to total customer satisfaction by modernizing the servicesto international level and incorporating in its network.

Sanchar Haats for instant connectivity and shopping experience.

Customer Services Management System (CSMS)- Registration of Telephone connection- Billing- Directory Enquiry- Fault Repair Services

Interactive Voice Response System (IVRS)- Complaint booking- Changed number announcement- Local Telephone Assistance- Telephone Bill Enquiry Service

On line Directory Enquiry Service

ISDN and Internet Cafe

Telephone Bill Payment Schemes- Voluntary Deposit Scheme- Electronic Clearing Scheme- Credit Card Scheme

MTNL American Express Card- On line bill payment through Internet


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C. Cellular Mobile Services

MTNL, with world- class vision, has ordered GMS equipment worth 100,000subscribers, to enter into GSM technology to attain global excellence &leadership in business.

The network envisaged will support applications like - Intelligent Network,Gateways, Landline Networks:

VALUE ADDED SERVICES

a) Voice Mail Service:

The receipt of a voice mail message results in the generation of a messagewaiting indicator on the customer's mobile phone.

b) Short Message Service :

GSM network provides the capability to send & receive short textmessages to & from mobile handsets.

c) Cell Broadcast Service :

Cell Broadcast Short Messages are addressed to a radio cell & aredestined to be received by all subscribers within a radio cell or range of radiocells.

d) Intelligent Network Services :

i) International Roaming support


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SWOTAnalysis

Strength

1.High on cash and established

infrastructure.

2.Enjoys large consumer base in New

Delhi, Mumbai.3.Being a Govt. company, it enjoys a

strong reliability among users.


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Weakness

1.Poor marketing and weakimplementation.

2. Bureaucratic organizational structure.

3.Lack of quality advertising.

4.Low brand loyalty and poor customerservice.


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Opportunity

1.Fast expanding cellular market.

2.Latest and low cost technology.

3.Untapped urban market.

4.Value added services.

5.Better connect with customers through


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Threats

1.Competitors low price offering.

2. Saturation point in Basic telephonyservice.

3.Mobile Number Portability.


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Conclusion

Telecom industry faced a tremendousincrease in late 90s.

Due to the revolution MTNL facedvarious competitions and thuswitnessed a downfall.

To comeup with the downfall MTNLtook various steps and is still going onin their RnD sector.


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Thank You . !!!

mtnl almst complete

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