mt27 how dell does it: using etl offload and predictive analytics to optimize marketing
TRANSCRIPT
MT27How Dell does IT: ETL offload and predictive analytics
Armando Acosta Big Data Hadoop Subject Matter Expert Dell EMC
What drives opportunity?
48%don’t know what
their industry will
look like in 3 years
78%feel threatened by
digital startups
45%fear they may
become obsolete in
3-5 years
Source: Digital Transformation Index, October, 2016
Research by Vanson Bourne & Dell Technologies exploring the implications of digital disruption around the world, how companies are transforming to meet changing
customer demands and business leaders’ plans to succeed in the connected future.
Change drives opportunity
73%say a centralized
tech strategy needs
to be a priority
72%plan to expand their
software
development
capabilities
66%are incentivized to
invest in IT
infrastructure and
digital skills
leadership
Source: Digital Transformation Index, October, 2016
Research by Vanson Bourne & Dell Technologies exploring the implications of digital disruption around the world, how companies are transforming to meet changing
customer demands and business leaders’ plans to succeed in the connected future.
How data is moved and prepared
for analysis
Use data to drive change
Where data is analyzed
• Databases
• Social media
• Sensor data (IoT)
• Devices
• LOB applications
• Cloud
• External sources
Where data originates
• Analytical engine
• Business
intelligence
• In-memory
computing
• Enterprise data
warehouse
Data integration, aggregation and transformation
Align business and IT
Organizational goals Dell EMC helps by
Utilizing ALL data to deliver deeper insights and enhanced data-driven decision making.
Reducing TCO and risk and integrating with existing investments for greater ROI
Providing flexibility in tools and applications for improved productivity.
Improve outcomes
Control costsS
Empower end users
Attila FintaChief Data Warehouse Architect
Jeff Weidner Data Scientist and Architect
Q&A
For more information:
Visit: Dell EMC World Big Data and Analytics Booth
Search: Dell.com/BigData or EMC.com/BigData
Contact: [email protected]
Watch and read the Case Study Video on Operational Efficiency
Watch the Case Study Video on Transforming with Analytics
