mslgroup social hive - without cases
DESCRIPTION
A Short Introduction to our Global Social Media OfferingTRANSCRIPT
June 2012
Social Hive is our global hub for a
cross pollination of insights and
ideas in the digital space. It’s all
about a highly collaborative
approach (think bees working
together) to drive a unique blend of
content that’s sweet like honey, rich
in relevancy, fluid across channels
and deliciously smart.
MSLGROUP Social Hive is the global
social media practice of
MSLGROUP, pooling 150+ dedicated
digital advisors across North
America, Europe, and Asia, with
unrivaled expertise in social media
counsel, online PR, Community
Managment, social media analytics
and social media marketing.
Social Hive is a strategic and
trusted digital advisor to our
clients. A pioneer in influencer
marketing, word of mouth, real-time
insights and heritage in third party
advocacy. We’re able to cross-
pollinate ideas and help our
clients in the Conversation Age.
Social Hive is part of MSLGROUP,
Publicis Groupe’s strategic
communications and engagement
global network.
About MSLGROUP Social Hive
SOCIALBUSINESS
SOCIAL ENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS
DIGITAL DESIGN AND
BUILD
MSLGROUP Social Hive:150+ dedicated digital advisors based in North America, EMEA and Asia regional hubs
We are Conversation and Relationship ExpertsOur business is built on 75-years of earned media experience. Our heritage and history is advocacy, relationships and two-way communications. Our strategy and creative teams listen and develop real-time insights, content strategies and engagement tactics, with the ultimate objective of influencing perceptions and conversations.
Understanding of InfluenceWhile influence and influencers have become buzz words for the industry, we have 15+ years experience in understanding who are the most influential stakeholders, consumers and communities. What are their passions and how to connect with them. Our IMSL, influencer model was a pioneer in this field. Recently, we launched the People’s Lab, a crowd-sourcing model, and PurPle, which combines the power of social and sharing with enterprise purpose.
Our Strategic Role & View of SocialSocial media naturally permeates every aspect of the communication business (Paid, Owned, Earned). We strongly believe that combining earned media expertise with social media strategies to generate insights, activate engagement and build brand preference is a winning combination for brands and corporate communications the world over.
Global FootprintOur agency and heritage is built on hyper-local. We can execute social & earned seamlessly and successfully in 83 countries (especially in the emerging markets).
Social & Earned:Powerful Combination
Key Clients
SOCIALBUSINESS
SOCIAL ENGAGEMENT
SOCIALINSIGHTS
DIGITAL DESIGN AND
BUILD
Strategy, planning, expertise, staffing and execution for Social programs and initiatives:
Community management SMO Social storytelling and brand content Digital PR Influencer Relationship Management
SOCIALENGAGEMENT
SOCIALBUSINESS
SOCIAL ENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS
DIGITAL DESIGN AND
BUILD
Strategic consulting to help build Social Business, Social CRM and Social Commerce capabilities:
Social IQ scorecard to determine organizational readiness and paths for social media adoption within corporate walls
Social media guidelines and protocols to help companies engage effectively with their audience via the social web
Internal communications strategies to leverage corporate social networks and develop buy-in and participation among employees
SOCIALBUSINESS
SOCIALENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS
DIGITAL DESIGN AND
BUILD
SOCIALBUSINESS
From Web and mobile sites to Facebook apps and beyond. Expertise, strategy and execution for creating the digital tools that help build and amplify engagement with a client’s audience across the Social Web:
Corporate and brand sites, social web-enabled platforms, mobile application development for more intuitive, sharable and engaging web and mobile sites
Event Amplifiers Tools and strategies to drive social content around events and launches — from product launches to livecasts
Crisis Platforms from dark sites to coordination and collaboration wikis
Social Media Press Releases, next generation press releases and newsletters designed for social sharing
DIGITAL DESIGNAND BUILD
SOCIALENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS
DIGITALDESIGN AND
BUILD
SOCIALBUSINESS
Social Media Listening provides invaluable metrics to monitor, measure, and manage your brand on the social web: what is the volume of Social conversation around your client or program? What is your Share of Voice in targeted communities following a product launch? How has consumer sentiment shifted over the course of your initiative?
SOCIAL INSIGHTS
SOCIALENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS SOCIAL
BUSINESS
DIGITALDESIGN AND
BUILD
Common tools and methodologies across global markets for enterprise-level consumer generated media reputation monitoring and insights gathering
Beyond monitoring, our analysts provide critical intelligence for spotting influential brand advocates for outreach and detractors for monitoring and mitigation
Social Crisis Monitoring: Staffing and solutions for Social crisis monitoring and mitigation
ENTERPRISESOCIAL MEDIA
SERVICES
PROGRAMSOCIAL MEDIA
SERVICES
LISTENINGMEASUREMENTAND INSIGHT
DIGITAL DESIGN AND
BUILD
PROPRIETARY PLATFORMS
PROPRIETARYPLATFORMS
MSLGROUP-owned platforms that can be client white-labelled to manage and coordinate influencer outreach, leverage the power of crowdsourcing and upgrade your digital PR efforts:
MultiloguerCustomizable influencer database and campaign management tool that improves outreach and measurable results
Learn more
People’s LabTap the power of collective intelligence with this crowdsourcing platform which enables focus-group community development for idea testing, program input and expertise sharingCustomizable for clients
Learn more
Social Media NewsroomSet up in your social media-friendly newsroom for short term events or long term presence: fully customizable, optimized for SEO and open graph applications
NORDICSEuropean Excellence Awards 2011
- P&G: Best Launch for “Ariel Fashion Shoot”
Global SABRE Awards 2011- The Confederation of Swedish Enterprise: Best Marketing to Youth for “The Job Roast”- The Confederation of Swedish Enterprise: Shortlist (top-5) for Platinum SABRE Award for the Best Public Relations Campaign in the World for “The Job Roast”
EMEA SABRE Awards 2011- The Confederation of Swedish Enterprise: Best Nordic Campaign for “The Job Roast”- The Confederation of Swedish Enterprise: Best Digital Product: Podcast/Webcast for “The Job Roast”
Spinn Awards 2011 (Swedish PR award)- P&G: Silver in Best Consumer Campaign of the Year for “Ariel Fashion Shoot”
Bees Social Media 2012- P&G: Best use of alternative tools with “Ariel Fashion Shoot”
NETHERLANDS
Track record for MSLGROUP Social Hive (EMEA)
European Excellence Award 2010- Internal Communications
Digital Communications Award 2011- Intranet
Digital Communications Award 2011- Online Event
Dutch Interactive Awards 2011- Best corporate website Netherlands
Golden Giraffe 2012- Nominated in the category “Efficient”
ITALYThe Assorel Award
- Giovanni Rana Company: Project Stasera da Me (contest)
FRANCEAgency of the Year 2012(Holmes Report)
- Gold and Silver Topcom awards
UKSABRE 2012
- Ernst & Young: Finalist – Social Media Hub
SoMe Awards 2012- Ernst & Young: Winner – “Best use of a SoMe platform” for the Prize-Tagging Challenge
- BP: Shortlisted – “Best use of a SoMe platform” for the Ultimate Field Trip
GERMANYGerman Online Communications Award 2011
- ING Diba: "Preisradar“
Internal German PR Awards 2010- German Wildliefe
Foundation: Best non profit online campaign for "Lepus der Feldhase"
European Excellence Award 2009:- Web monitoring
system Wahlradar: winner in ther category "Evaluation"
USANominated for Gold Sabre Award
2012- Launch of 1930 Mexico Census, Ancestry.com: Multicultural Marketing
Nominated for Gold Sabre Award 2012- dressbarn Mobile Fashion Club: Retailers
Nominated for Gold Sabre Award 2012- Technology: Software And Services- ID Analytics: A New Look at Fraud
Nominated for Gold Sabre Award 2012- Amstel Light/HUSA: Marketing to Men, Boston's Brewin‘, How Amstel Light Shared a Single Beer with 115 Million People
Mobile Marketing Association (MMA)Award 2011- dressbarn: Best Relationship Building Campaign, 2nd runner up
Mobile Marketing Association (MMA)Award 2010- Direct Response, North America, Maurices: Best Use of Mobile Marketing
CANADA
Track record for MSLGROUP Social Hive (Americas)
IABC Ovation Award 2011- Rogers FIFA World Cup Three Screen Program: Media Relations 100K and up
SINGAPOREBees Social Media 2010
- P&G: Best Relationship with blogs for Whisper (MSL Singapore)
CHINA
Track record for MSLGROUP Social Hive (Asia)
Bees Social Media 2011- IKEA: Best Use of Microblogging Platform (Eastwei MSL)
IBA 2011- Singapore Tourism Board: Distinguished honoree – Stevie: Social Media Campaign (Eastwei MSL)
Digital Media Awards 2011- Singapore Tourism Board: Shortlisted in the nomination Travel/Leisure (Eastwei MSL)
China Digital Media Awards 2011- IKEA: Winner, ‘Ten Outstanding Case of Chinese enterprise microblog’ (MSL China)
China Digital Media Awards 2011- STB: Winner, ‘Ten Outstanding Case of Chinese enterprise microblog’ (MSL China)
PR Daily Awards 2012- Singapore Tourism Board: Nominated in Best Social Media Campaign (MSL China)
INDIABig Bang Awards 2011
- Au Bon Pain: Silver Award - Social Media Campaign (Hanmer MSL)
CMO Asia Award 2011- Mantri: Best Use of Social Media in Marketing (Hanmer MSL)
SABRE Asia-Pac 2011- Au Bon Pain: Social Media Campaign (Hanmer MSL)
Bees Social Media 2012- ebay India: Best use of Social CRM (Hanmer MSL)
TAIWANDigital Media Awards 2011
- Hong Kong Tourism Board: Bronze in Travel/Leisure Category (ICL)
Stanislas MagniantDirector, MSLGROUP Social Hive, EMEA+33144824572 [email protected]
Gaurav MishraDirector, MSLGROUP Social Hive, [email protected]
SOCIALBUSINESS
SOCIAL ENGAGEMENT
PROPRIETARYPLATFORMS
SOCIALINSIGHTS
DIGITAL DESIGN AND
BUILD
Contacts