Anjuman-i-islams allana institute of management studies

Bisleri

CONTENTS

HistoryIntroductionSurvey observationTargetingMissionCommitmentSourceProcess of purificationCompositionSizes of bisleriMethodologyAchievement

HISTORY

FOUNDED

1965 FELICE BISLERI

HEADQUARTERS

MUMBAI,INDIA

KEY PEOPLE

RAMESH.J.CHAUHAN(CHAIRMAN)

PRODUCTS

BOTTELED WATER

PARENT

PARLEBISLERI LTD

WEBSITE

www.bisleri.com

INTRODUCTION

CONT.

Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.

5

CONT.

Why people drink Bisleri there are reasons

OBSERVATIONAccording to survey

Targeting

OrganizationsWholesalersRetailersCustomers/Individuals

Price of the Bottle is such that can be affordable to the all segmentsCompany planning to target more towards lower segment Targets middle segment people

MISSION

Toprovidethehighestqualityproduct,keepinginmindallaspectsincluding freshness, purity and safety, and making it easily available to the consumer at a very affordable price.

COMMITMENT

VARIANTS/TYPES

SOURCE

PURIFICATION PROCESS OF BISLERI

CONTD.

CONT

Ensure water remain bacteria free for a longer period of time.

OZONIZATION

COMPOSITION

The composition of bisleri water in milligrams per litre (mg/l):

VARIOUS SIZES OF BISLERI BOTTLES

20 litre jars

5 litre

2 litre

1.5 litre

1 litre

500 ml

250 ml

THE METHODOLOGY

A range of products that suits all the occasions.

For daily traveling consumption (250ml cups, 250ml & 500ml bottles)For Long traveling consumption (2, 1.5 & 1 Ltr.)For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)

PRICING STRATEGY (for customers)

Sizes of Bottles

Price per Bottle (Rs.)

Target Consumers

250 ml

Rs.6

Teenagers,School Students,

500 ml

Rs.10

College Students, Road sides Consumers

1ltr

Rs.18

General Consumers, traveler

1.5ltr

Rs.22

Consumer demanding the little more water at just little more price

2ltr

Rs.26

Small Office, household, Shopkeeper

5ltr

Rs.50

Household, Shopkeeper, Institute, office, Showrooms

20ltr

Rs.200

School, Colleges, Malls, Weddings, Events

PRICING STRATEGY (for whole sellers)

Sizes of Bottles

MrpPrice

Price per Bottle (Rs.)

Income(per bottle)

250 ml

Rs.6

Rs.4.5

Rs.1.5

500 ml

Rs.10

Rs.8

Rs.2

1ltr

Rs.18

Rs.12.5

Rs.5.5

1.5ltr

Rs.22

Rs.18

Rs.4

2ltr

Rs.26

Rs.21

Rs.5

5ltr

Rs.50

Rs.35

Rs.15

20ltr

Rs.200

Rs.130

Rs.70

MARKET SHARE

ACHIEVEMENT

CERTIFICATION FROM BIS.

RECEIVED A HONOUR OF MOST TRUSTED BRAND TWICE.

EXPERIENCE AND CAPTURED 60% MARKET OF PACKAGED DRINKING WATER.

CHECK IF UVE GOT

BISLERI,

WHEN YOU ASKED FOR IT.

THINK WATER, THINK BISLERI

DRINK BISLERI, PLAY SAFE

DRINK BISLERI, STAY PROTECTED

THANK YOU