m.r.k.t. intro feb 2015
TRANSCRIPT
M.R.K.T. is about the thriving urban streets of the world, where creativity
radiates, unconventional ideas are tested, and uniqueness is encouraged.
Our brand was founded in 2010 by a Harvard trained architect as a way to
challenge conventional fashion trends. By creating bags and accessories
inspired by architectural concepts of clean and pure forms derived from
function, structure, and experimental geometry, our aim is to push the
boundaries of design and function.
ABOUT
M.R.K.T.
DESIGN PHILOSPHY
ARCHITECTURALLY INSPIRED
Our products are designed very similarly
to how an architect would design a
building. They are conceptual, practical,
flexible, and very clean. Our inspiration
comes mainly from architectural
practices mixed with classic bag design.
Our material selection process is driven by an interest in unconventional, yet functional
and environmentally sustainable materials that allow us to stretch boundaries of creativity
and function.
SMRT FELT 100% recyclable, made by a leading German manufacturer.
SUPR FELT
An innovative material invented in the M.R.K.T. design
lab, highly durable and water resistant.
DESIGN PHILOSOPHY
UNCONVENTIONAL MATERIALS
VEGN LEATHER
Maintenance free, lightweight, and animal friendly.
MCRO SUEDE
Microfiber with threads 20x finer than silk.
THRMO RESIN
TPU certified to be 100% biodegradable after disposal.
MCRO LEATHER
A premium alternative to animal leather, ultra smooth
with minimalist aesthetic.
*All of our materials have been professionally tested and certified to meet California Prop 65 requirements.
DESIGN PHILOSOPHY
DISTINCTIVE PATTERNS
Distinctive patterns are integrated into many of our designs using laser-cutting
technology. These patterns give our products a distinctive aesthetic and allow for further
depth and character.
Our designs are colorful and vibrant,
embodying the spirit of playfulness and
creativity.
Our more vibrant color options work as
“trend setters” or “window pieces”,
garnering attention and driving sales for
more conservative options
DESIGN PHILOSOPHY
VIBRANT COLORS
STRATEGIC
MERCHANDISING
Our products are priced to be accessible to young creative professionals within our target
demographic. Within a given design, we offer various material options, each with a distinctive
characteristic. Price tiers are based on material options that allow us to easily move up and
down the price scale to target a range of retailers, sensibilities and income levels while
maintaining a consistent brand image.
US Retail
VEGN LEATHER SMRT FELT SUPR FELT THRMO RESIN MCRO SUEDE MCRO LEATHER
$79 $85 $89 $115 $129 $145
M.R.K.T.
DEMOGRAPHICS
M.R.K.T. customers are young professionals who are looking for a distinctive design-driven
product that is practical enough for daily use, without breaking the bank. They are educated,
open-minded with strong views, and fashion conscious. They are men (50%) and women
(50%) living in metropolitan areas between the ages of 25 and 38.
CUSTOMER
SNAPSHOT
PRESS
MEDIA & MARKETING
M.R.K.T. is regularly featured in both print and online media on a continuous basis and is also
supported by brand features from retailers and fashion bloggers via social media.
MARKETS
CHINA
Since 2010, we have quietly developed our brand from Shanghai. By opening our own
prototyping workshop and several M.R.K.T. branded retail stores, we have been able to
develop and test innovative products in a controlled sales environment.
MARKETS
US
We decided to launch the brand ourselves in the US market in Fall 2014. The response
was very positive, with over 120 points of sale in our first season. Our sales and
marketing hub is now based in Los Angeles, while Shanghai continues to handle design
and product development.
Sales Channels
Majors – Urban Outfitters, Hudson Group (airports), Brookstone
Notable Boutiques – National Gallery of Art, Fred Segal, Ron Robinson, Flight001, Cosmopolitan Hotel, + more
Online – eBags.com, BlueFly, Amazon, Casa.com
Group Buying – Touch of Modern, The Clymb, JackThreads
Direct ecommerce – www.mrktstore.com
MARKETS
INTERNATIONAL
Since our US launch, we have received interest from several top distributors around the
world. We are now in the process of launching the brand in select locations, particularly
ASEAN and European markets where the concept is most easily understood.
LET’S TALKGENERAL: [email protected]: [email protected]: [email protected]
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