mria 2014 conference
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SHERATON CAVALIER AND DELTA BESSBOROUGHSASKATOON | SASKATCHEWAN
MRIA 2014 CONFERENCE
http://conference2014.mria-arim.ca/news
the magazine of the Marketing Research and Intelligence Association
MAY 2014vue#mria14
Welcome, Delegates, to sunny Saskatoon and to Dig Deeper and Discover, the 2014 Marketing Research and Intelligence Association National Conference.
As the Conference Chair of the 2014 MRIA Conference, I am pleased and excited to welcome you to Saskatoon, the “Paris on the Prairies”, for our annual convention. If seeing is believing, then you simply have to see Saskatchewan. Otherwise, you won’t believe the expanse of the land, our connection to it, or the feeling of serenity that the constant, distant horizon brings to your soul. You won’t believe the size of the endless sky overhead, or the vibrant colours that fill it at sunrise, sunset, or midnight. I look forward to sharing this with you.
Over our two days together, we will both inform and entertain. You will listen to, and learn from some of the brightest minds in our industry, participate in discussions on emerging trends in the field, and network with fellow market researchers and buyers. This conference is a great opportunity for you to learn more about the world of marketing research, and I am proud to be hosting it here in my home province of Saskatchewan, the first time the MRIA annual event has been held here.
In the true spirit of Saskatchewan hospitality, you’ll be treated to a culinary extravaganza featuring the finest foods from the province. Don’t be surprised to find Saskatoon berries in many of the dishes! With the Saskatoon Speakeasy Networking and Boat Ride Evening on Monday night, in the opulent gardens of Saskatoon’s famous Castle on the River, the Delta Bessborough, you will experience first-hand the beauty of the South Saskatchewan River. Join your colleagues on the Prairie Lily Riverboat to experience the Bridge City to its fullest. At MRIA’s premier event on Tuesday night, the Gala Awards Dinner, you will see what Saskatchewan was like in the 1920’s. The Gala will be a prohibition inspired evening of awards and vaudeville acts as we celebrate the Speakeasy, where all levels of society partied and socialized behind closed doors. The 1920’s inspired evening will be comprised of comedy and dance, specialty cocktails, and wonderful food.
All that and more awaits you at the 2014 MRIA National Conference in Saskatoon Saskatchewan – so take your time to discover this beautiful place.
Welcome to the 2014 MRIA National Conference
2014 National Conference ChairCorrin Harper
WELCOME TO THE 2014 MRIA NATIONAL CONFERENCE
#mria14
À tous les participants, bienvenue à Saskatoon et à Dig Deeper and Discover, la conférence nationale 2014 de l’Association de la recherche et de l’intelligence marketing.
Il me fait plaisir, en ma qualité de présidente de la conférence, de vous souhaiter la bienvenue à Saskatoon, « le Paris des Prairies », et à notre conférence nationale. La Saskatchewan, il faut la voir en personne pour pleinement l’apprécier : ses terres qui s’étalent à l’infini, son horizon lointain qui calme et réconforte, son vaste ciel et ses couleurs éclatantes, que ce soit à l’aube, au crépuscule ou à minuit. Oui, bienvenue à mon bien-aimé coin de pays.
Nous comptons, au cours des deux prochains jours, vous informer et vous divertir. Vous entendrez les esprits les plus brillants de notre secteur, participerez à des discussions sur les plus récentes tendances et établirez des rapports avec vos collègues et clients potentiels. Bref, vous découvrirez bien des choses au sujet de la recherche marketing. Je suis fière de vous accueillir en Saskatchewan, ma province de naissance, à l’occasion de ce premier événement national de l’ARIM à se tenir dans la province.
Les gens de la Saskatchewan sont accueillants, leur table aussi généreuse que délicieuse. Ne soyez pas surpris de retrouver l’amélanche (Saskatoon Berry) dans plusieurs plats–nous en raffolons ! Plusieurs événements vous attendent au cours des prochains jours : la réception-réseautage genre Speakeasy du lundi soir, qui se tiendra dans les magnifiques jardins du Delta Bessborough, le « château » sur l’impressionnante rivière South Saskatchewan, la croisière à bord du Prairie Lily, qui vous fera découvrir la « ville des ponts » depuis un point de vue privilégié, et, mardi soir, la soirée gala qui recréera le Saskatoon des années 20, à l’époque de la Prohibition, quand tout Saskatoon se rencontrait « en secret » au Speakeasy. Au menu de ce gala : des récompenses, de la comédie, de la danse, des coquetels originaux et des plats inoubliables.
Bienvenue donc à la Conférence nationale 2014 de l’ARIM, à Saskatoon et en Saskatchewan. Que votre séjour chez nous soit aussi enrichissant qu’inoubliable.
BIENVENUE À LA CONFÉRENCE NATIONALE DE L’ARIM EN 2014
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Bienvenue à la Conférence nationale 2014
Présidente de la conférence 2014Corrin Harper
THANK YOU TO OUR SPONSORS
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PINNACLE SPONSOR
GOLD SPONSOR
OTHER SPONSOR
BRONZE SPONSORSSILVER SPONSORS
PLATINUM SPONSORS
MEDIA AND MARKETING SPONSORS
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Prairie Research Associates
Dr. Darrell Bricker – Chief Executive Officer – Ipsos Global Public Affairs
Jeffrey Hayzlett – Bestselling Author & Global Business Celebrity, The Hayzlett Group
Jim Hopson – CEO and President of the Saskatchewan Roughriders Football Club
Margot Acton – TNS Canada
Melody Adhami – Plastic Mobile
Brian Baumal – Thinklounge Research
Tricia Benn – Northstar Research Partners Inc.
Rob Berger – Vision Critical
France Bragado – Ipsos Reid
Briana Brownell – Insightrix Research Inc.
Jared Cechanowicz – University of Saskatchewan
Simon Chadwick – Cambiar
Chuck Chakrapani – Leger Analytics
Amy Charles – Ipsos Loyalty
Joseph Chen – The Hershey Company
Tony Coulson – Environics
Melanie Courtright – Americas
Rob Daniel – BMO Financial Group
Amy Davies – Wrigley
Nick Drew – Yahoo Canada
Michael Ennamorato – TNS Canada
Carla Flamer – Ipsos Reid
Caroline Fletcher – The Sound Research
Tema Frank – Frank Online Marketing & Web Mystery Shoppers Inc.
Adam Froman – Delvinia & AskingCanadians
Gilles Gauthier – iTracks
Donya Germain – ACCE International
Katrina German – OneStory
Kristian Gravelle – AstraZeneca Canada
Andrew Grenville – Vision Critical
Carl Gutwin – University of Saskatchewan
Lesley Haibach – Ipsos Loyalty
Perry Hassen – Nielsen
Caren Healy-Jones – Ipsos Reid
Susan Ince – Epic Consulting
Anne Kossatz – RBC
Isabelle Landreville – Sylvestre Marketing
Diana Lucaci – Neuromarketing Science and Business Association
Raj Manocha – AskingCanadians
Tim McCutcheon – Ipsos Loyalty
John McGarr – Fresh Squeezed Ideas
Steve Mossop – Insights West
Lenny Murphy – GreenBook Media
Steve Olsen – Unilever Canada
Annie Pettit – Peanut Labs
Doug Poad – JWT Toronto
Ray Poynter – Vision Critical
Greg Rogers – Procter & Gamble
Frank Scarpitti – City of Markham
Sean Simpson – Ipsos Reid Public Affairs
Shane Skillen – Hotspex
Scott Switzer – Vision Critical
Jara Ulbrych – The Coca Cola Company
Joel Weinberger – Implicit Strategies
Susan Williams – Cadillac Fairview Corporation
Antoni Wisniowski – Municipal Property Assessment Corporation
Mark Wood – TNS Canada
Peter Zoutis – Northstar Research Partners Inc.
Accruate at time of printing: April 24, 2014
CONFERENCE SPEAKERS
KEYNOTES
PANELLISTS AND SESSION PRESENTERS
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AIP Corporation .....................Booth # 12
ASDE Survey Sampler ............Booth # 15
Canadian Viewpoint ...............Booth # 16
CLS Lexi-tech Ltd. .................Booth # 14
Confirmit ............................... Booth # 9
Dapresy North America Inc. ....Booth # 10
Insightrix .............................. Booth # 6
itracks .................................Booth # 20
LMS PROLINK Ltd. .................Booth # 18
MRII / University of Georgia ..Booth # TBA
Research Now ........................ Booth # 7
Rosetta Studio International....Booth # 21
SM Research .........................Booth # 11
SSI ......................................Booth # 13
Studiocode Business Group ..............TBD
Yconic. .................................Booth # 17
TRADESHOW BOOTHSAND EXHIBITORS
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2014 National Conference ChairCorrin [email protected]
Program and Speaker Co-ChairTracy [email protected]
Sponsorship Co-ChairCarolyn O’[email protected]
Sponsorship Co-ChairAnu [email protected]
Tradeshow Co-ChairAnastasia [email protected]
MarComm Co-ChairHarley [email protected]
Social Events Co-ChairBriana [email protected]
Gala and Awards Evening Co-Chair
Lesley Haibach
Conference Communications & Event Logistics
Anne Marie Gabriel
Tel: (416) 642-9793 ext. 8723
Toll-Free: 1-888-602-6742 ext. 8723
Member Support and Event Coordination
Erica Klie
Tel: (416) 642-9793 ext. 8727
Toll-Free: 1-888-602-6742 ext. 8727
Web Design And Graphics
LS Graphics Inc.
Print Production
RP Graphics
Marketing Communication
Barry Davis
Marketing Communication, Program
Raj Manocha
Program
Paul Long
Sponsorship
Maureeta Percy
Tradeshow
Anne Jacox
THANK YOU TO OUR CONFERENCE VOLUNTEERS, SUPPLIERS AND STAFF
CONFERENCE ORGANIZING COMMITTEE
CONFERENCE VOLUNTEERS
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