Neuromarketing - Application in Branding and logo designing1. Primary research 1 - Study of neuromarketing in logo designing and its impact on buying pattern of customers2. Primary research 2 - Study of neuromarketing in branding of Coca-cola & pepsi and comparing results with blind taste test.3. Analyzed various Technologies used for performing neurological studies by companies to test effectiveness of their campaigns4. Research was done on 182 people and results were consistent with our theoretical research.5. Achieved 80% accuracy in one of the logo test and 66% positive results in coca-cola pepsi test.

1. Analyzed applications of neuromarketing in logo designing, packaging and brand designing2. Study of neuromarketing in branding by analyzing results of blind-taste testing.3. Understood various techniques used by companies in performing neurological studies4. Conducted live experiment with 182 respondents to validate the science5. Achieved 80% accuracy in one of the logo test and 66% positive results in blind taste test.