Today's fast paced business environment requires the sales team to have information at their

fingertips, so they can make critical business decisions on-the-go. Mobilizing Trade Promotion

Management (TPM) by allowing access to Customer Relationship Management (CRM) systems

accelerates decision making, increases productivity and enhances customer service.

mPromo: end-to-end tradepromotion management

Business challenges Promotion negotiations based on outdated or irrelevant

data between the supplier sales team and retail

outlet representatives Inability to assess promotion performance, optimize and

evaluate with what-if analysis Difficulty in tracking promotion execution compliance at

the store level

Offline compliance check and zero-in on pending

promotions is error prone and inapt No single platform available, to view the entire promotion

event calendar across different stores or locations in the

account portfolio

Our solutionmPromo is a SAP mobile platform based solution that

empowers field personnel with tools to plan, execute and

track trade promotion events effectively. The power of

mobility enables instant decision making, which helps to

plan and negotiate promotion events with customers.

mPromo also executes a what-if analysis, tracking promotion

compliance and sends feedback to management with access

to SAP CRM.

This mobile application, with one view of the event calendar

across different stores in the account portfolio, provides a

one stop utility for account managers, field sales and

retailers during promotion planning, analysis, formalization

and finalization through compliance tracking. The inherent

challenges in offline conversations and compliance tracking

are overcome with this solution. Promotion event discussions

will be more information backed with promotion portfolio

analysis which can be performed with what-if.

A competitive edgemPromo is a highly intuitive app, presenting the user with

the necessary information to manage trade promotions.

It offers:

A consistent and holistic view of executed, planned and

on-going events, which helps to discuss and firm up

promotions or planned promotions

An ability to modify events and view modified calendar

Visual depiction and analysis of promotion

performance, with information and outcome-based

discussions to finalize promotion events

Promotion portfolio analysis, by facilitating negotiation

with reference to promotion performance, using a quick

what-if analysis on modified promotions

Map-based search: Narrows down to required store in a

particular location

The facility to capture promotion compliance feedback

by field sales. This further helps to zero in on

pending compliances

Data access control in the app, based on user mapping

and roles

Industry recognitionmPromo won the first prize at the recently held SAP TechEd

2013 conference held in Las Vegas on 23, October 2013.

Contesting under the ‘Retail Industry’, mPromo made it to

the finals after being hand-picked by juries consisting of

external specialists and SAP experts.

mPromo also won first runners-up at SAP Mobile App

Partners Program Contest 2012, felicitated at SAP TechEd

2012 held at Bangalore.

©Mindtree Ltd 2013www.mindtree.com

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