mpr 2013 3rd semester

8/9/2019 MPR 2013 3rd Semester

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MINOR PROJECT

REPORTON

“Samsung Mobiles and the

Consumer’s Behavior

M!"!R!J! S#R!JM!$ INSTIT#TE

C%&' J!N!(P#RI' NE) *E$"I + ,,--./

0ISO 1--,23--/ Certi4ied' !55roved b6 !ICTE7

0!44iliated to 8uru 8obind Singh Indra5rastha #niversit6' Ne9 *elhi7

Su5ervisor2

Dr. Suhasini Parashar

(Dept. Of Business

Administration)

Submitted b62

Name - Sahil Bakshi

Enrol. No. - 05!"#0!$!%

&ourse - BBA (B') rd Semeste


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CERTI:IC!TE

*his is to +ertif, that the proe+t entitled Samsung Mobiles and the Consumer’s Behavior/

prepared , Sahil Bakshi has een +ompleted under m, 1uidelines and am +ompletel,

satisfied 2ith the 2ork +arried out , him. *he proe+t 2as su++essfull, +arried out , Sahil

Bakshi in partial fulfillment of BBA (B')3 rd

Semester3 re4uired for the a2ard of de1ree of BBA of aharaa Suramal nstitute.

P6O7E&* EN*O6

Dr. Suhasini Parashar

(Dept. Of Business Administration)


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!C(NO)$E*8EMENT

*his proe+t3 the first step in professionalism3 has een su++essfull, a++omplished onl, throu1h

the timel, support of m, 2ell-2ishers. 2ould like to pa, m, sin+ere re1ards to those3 2ho

1uided me at e8er, step in m, proe+t 2ork. 9irst of all3 2ould like to e:press m, hi1hest

1ratitude to P6O9. A;AD S. &ons of m, kno2led1e. e:tend m, thanks to m,

proe+t mentor Dr. Suhasini Parashar for her s+holarl, 1uidan+e3 +onstant super8ision and

en+oura1ement. t is due to her personal interest and initiati8e that the proe+t 2ork is

pulished in this present form. =ast ut not the least? 2ould also like to for2ard m,

appre+iation to2ards all the staff memers of aharaa Suramal nstitute3 friends and parents

2ho ha8e dire+tl, or indire+tl, +ontriuted to2ards the makin1 of this proe+t.

T!B$E O: CONTENTS

SA


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T!B$E O: CONTENTS

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OBJECTI;ES

*he oe+ti8e of this proe+t is-

RESE!RC" MET"O*O$O8<

6esear+h is the s,stemati+ and oe+ti8e sear+h for the anal,sis of the information rele8ant to

the identifi+ation and solution of an, prolem in the field of +hannel de8elopment. *he

oe+ti8e ehind this proe+t 2as to 1et a deep insi1ht into the ans2ers to the 4uestions 2hat

are the 1eneral prolem fa+ed , the sus+riers and 2hat the, e:pe+t from moile handsets

pro8iders and stud, of +urrent moile market/. *he oe+t of the sur8e, 2as the moile users

of 8arious moile +ompanies.

*o 1et a deep understandin1 of the Foile Phone ndustr,G and the +urrent standin1 of moile

phones in our so+iet,.

*o stud, the profile of FSamsun1 Ele+troni+s =td3 and their 8arious phones that ha8e e+ome a

part of the market3 2hilst stud,in1 their marketin1 strate1ies.

*o stud, the eha8ior of the +onsumer 2ith respe+t to attriutes su+h as the ke, features and

ser8i+es of moile phones keepin1 the +urrent +onsumer in mind. *his 2ill help 2ithidentif,in1 the t,pes of +ustomers.

*o anal,>e 2hat are the 1eneral prolem fa+ed , the sus+riers and 2hat the, e:pe+t from

moile handsets pro8iders and stud, of +urrent moile market.

*o anal,>e the 8arious sales promotional s+hemes offered , 8arious moile handset pro8iders


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*he data 2as +olle+ted throu1h oth the primar, as 2ell as se+ondar, sour+es. *he primar,

sour+e of the data is the users of 8arious moile handset users. *he sour+es of se+ondar, data

are the 2esites and +ompan, +atalo1ues.

%Resear=h *esign

Steps follo2ed for this resear+h 2as

,> Prolem 9ormulation *his refers to transferrin1 of the mana1ement prolem into a resear+h

prolem. *he mana1ement 2as to 1au1e the eha8ior of +onsumer in respe+t of moile

market./

3> 6esear+h ethod t in8ol8es +hoosin1 e:perimental or non- e:perimental resear+h. *his

resear+h 2as non-e:perimental.

?> 6esear+h Desi1n t is the spe+ifi+ation of the methods and pro+edures for a+4uirin1 the

information needed. t is o8erall operational pattern or frame2ork of the proe+t that stimulates2hat information is to e +olle+ted3 from 2hi+h sour+e and , 2hat pro+edure. *he three t,pes

of desi1n used are e:plorator,3 des+ripti8e and +ausal for this resear+h the des+ripti8e desi1n

2as used. *his is e+ause it is marked , the prior formulation of spe+ifi+ resear+h 4uestions. t

has a preplanned and stru+ture desi1n. 9or des+ripti8e stud, proposed data anal,sis and proe+t

output are +riti+al aspe+ts. t 2as de+ided that the users of 8arious moile +ompanies 2ould e

used as the primar, sour+e of data.

&> Sele+tion of data +olle+tion te+hni4ues 9or this resear+h the data 2as to e +olle+ted 2as of

primar, as 2ell as se+ondar, nature. *he sour+e of primar, data 2as the user of 8arious moile

+ompanies. *hus the data +olle+tion 2as done throu1h a sur8e, , usin1 4uestionnaire

te+hni4ue. *his +onsisted of an inter8ie2 and 4uestionnaire. *he 4uestionnaire +ontained the

4uestions relatin1 hirin1 and uses of different moile handsets.


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.> Sample Desi1n A sample +hosen has to e representati8e of the population. 9or this sur8e,

+luster and stratified samplin1 2as used. *he sample si>e 2as more than !00 users and %0

retailers.

@> Data +olle+tion At this sta1e the data is a+tuall, +olle+ted a++ordin1 to the de+ided

te+hni4ue of data +olle+tion. *he 4uestionnaire is main sour+e for the +olle+tion of data.

A> Anal,sis and interpretation Data 2hi+h has een otained are seldom useful to an,one3 if it

is not anal,>ed and interpreted in order3 the reakin1 do2n of +onstituent parts and the

manipulatin1 of the data and to otain ans2er to the resear+h 4uestions. nterpretations in8ol8e

takin1 the result of anal,sis3 makin1 inferen+es rele8ant to the resear+h relationship studied and

dra2in1 +on+lusions aout these relationships.

/> 6esear+h report *he +ulmination of the resear+h pro+ess is resear+h report. ethodolo1,3

report and re+ommendations for +ourse of a+tion are presented. *he t2o +riti+al attriute of

report are +ompleteness and +on+iseness. *herefore these attriutes are +onfli+tin1? a alan+e

has to e stu+k et2een the t2o.

-Methods o4 *ata Colle=tion

*he task of the data +olle+tion e1ins after resear+h prolem has een defined and resear+h

desi1nHplan +halked out. Ihile de+idin1 aout the method of the data +olle+tion to e used for

stud,3 the resear+her should keep in mind t2o t,pes of data primar, and se+ondar,.

*here are se8eral sour+es of data-

! Primar6 *ata2 Ie +olle+t primar, data durin1 the +ourse of e:periments in an

e:perimental resear+h ut in +ase do resear+h of the des+ripti8e t,pe and perform sur8e,s3 then

2e +an otain primar, data either throu1h oser8ation or throu1h dire+t +ommuni+ation 2ith


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the respondents in one form or another or throu1h personal inter8ie2. Sin+e the resear+h is of

des+ripti8e t,pe in 2hi+h data is +olle+ted throu1h dire+t +ommuni+ation 2ith respondents.

Sample sur8e, is +arried out durin1 this proe+t. *he sur8e, 2as performed throu1h a

stru+tured 4uestionnaire.

B Se=ondar6 *ata2 Se+ondar, data means data that are alread, a8ailale i.e. the, refer to the

data 2hi+h ha8e alread, een +olle+ted , someone else. *he sour+es of se+ondar, data in this

proe+t 2ere the 2esites of 8arious moile pro8iders3 +atalo1ues of 8arious moiles3

ne2spapers3 ma1a>ines et+.

%Resear=h tool used2

Juestionnaire 2as used to +olle+t the data from the users of 8arious moile handsets.

a) ethod of population Sele+tion

*he population for this sur8e, 2as sele+ted 2ith the help of +luster and stratified random

te+hni4ues.

) ethod of ntera+tion 2ith the population

Personal 8isit method is used for this resear+h proe+t. *he respondents 2ere the users of

8arious moiles. *hese respondents 2ere approa+hed and re4uested to 1i8e their opinion on the

moile handsets pro8iders , ans2erin1 in the 4uestionnaire that is to e pro8ided.

Ie meet all retailers and 2hole sellers of Samsun1 ndia moiles and tr, to find out their

prolems. Ie also oser8e that the ad8ertisin1 materials are 2ell pla+ed or not. Ad8ertisin1

material means posters3 anners and hoardin1s that +an e seen outside.


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$IMIT!TIONS O: T"E ST#*<

3> INTRO*#CTION

*he sur8e, +annot e termed !00K a++urate due to la+k of time and +ost onl, !00 users and

%0 retailers and 2hole sellers had een studied. *hus the s+ope of stud, is limited in terms of

no. of respondent.

*he la+k of +andidness of respondent to2ards ans2erin1 the 4uestionnaire in fe2 +ases ma,

ha8e redu+ed the a++ura+, of sur8e, to some e:tent.

Despite the uniased opinion and efforts the possiilit, of te+hni+al e:+eptions +annot e ruled

out.

*he statisti+al anal,sis 2ith 8arious automated tools mi1ht ha8e +omputational errors.


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IN*I!N MOBI$E M!R(ET

*he ndian moile market3 a++ordin1 to the &ellular Operators Asso+iation of ndia (&OA)3

has in+reased from appro:imatel, !.% million sus+riers as of ar+h !3 !### to an estimated

$L$." million sus+riers for the finan+ial ,ear %0!.

*he moile penetration rate in ndia3 is appro:imatel, L#.5K as of %0! is3 ,et still

si1nifi+antl, lo2er than the a8era1e moile penetration rate in other Asian and international

market.

*he numer of moile sus+riers in ndia is e:pe+ted to sho2 rapid 1ro2th o8er the ne:t four

,ear.


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*he first initial ump 2as seen from %0!0-%0!!3 2hi+h 2as an appro:imate !00K 1ro2th in the

numer of sus+riers of moile phones in ndia from L million to !% million.

ndia no2 has o8er million moile sus+riers. So there is a hu1e opportunit, for the

smartphone manufa+turers to tap the ndian market potential. *here 2ill e t2o main fa+tors

that 2ill de+ide ho2 soon the Smartphones proliferate

!. *he pri+e of the handset.

%. &ost of the usa1e plans.

Iith the +omin1 of the ne2er ran1e of smartphones3 moile phones ha8e left their post of the

traditional telephone3 and ha8e e+ome an all-star. ost ne2 smartphones indul1e in features

su+h as hi1h end 1amin13 e:treme internet usa1e e:perien+e3 et+.

*his means that a 1ro2in1 per+enta1e of people ha8e shifted their primar, usa1e of phones

form makin1 8oi+e +alls and SSGs to internet and 1amin1.


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Mobile banDing is e+omin1 more and more pre8alent in ndia thanks to its +on8enien+e.

onth-on-month transa+tions +arried out throu1h moile ankin1 are sur1in1 oth in 8olume

and 8alue terms.


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COMP!N< PRO:I$E

Di1ital te+hnolo1, leader3 Samsun1 ndia Ele+troni+s =td3 a susidiar, of the CSM55.% illion

re+o1ni>ed as one of the fastest 1ro2in1 rands. t has een operatin1 in ndia sin+e !##5.

Samsun1 Ele+troni+s &o. =td. is a 1loal leader in semi+ondu+tor3 tele+ommuni+ation3 di1ital

media and di1ital +on8er1en+e te+hnolo1ies.

Emplo,in1 appro:imatel, !%3000 people in # offi+es in "$ +ountries3 the +ompan, +onsists

of fi8e main usiness units

-Di1ital Applian+e Business

-Di1ital edia Business

-=&D Business

-Semi+ondu+tor Business

-*ele+ommuni+ation Business.


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Samsun1 Ele+troni+s is a leadin1 pro8ider of hi1h te+h &onsumer Ele+troni+s3


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*he numers of +ommon shares outstandin1 and preferred shares outstandin1 are ,&A'311'??A

/@>@ and 33'/??'&3A ,?>&3 respe+ti8el,.

*he numer of total treasur, sto+ks of Samsun1 Ele+troni+s is 33'--A'@&?,3>13 2ith

,1'-3A'1.- +ommon shares (,3>1 of +ommon shares outstandin1) and 3'1A1'@1? preferred

shares (,?>- of preferred shares outstandin1).

Numer of shares outstandin1 ' treasur, sto+ks of Samsun1 Ele+troni+s for re+ent 5 ,ears.

EA6

S


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O9nershi5 stru=ture o4 Samsung Ele=troni=s as o4 the end o4

*e=ember' 3-,32

(*otal Sto+k)

(&ommon Sto+k)

(Preferred Sto+k)


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;ision

Samsun1 Ele+troni+s 8ision for the ne2 de+ade is to "Inspire the World, Create the Future."

Samsun1 ndia aims to e the Best &ompan, in ndia. Best &ompan, in terms of the internal

2orkpla+e en8ironment3 our manpo2er3 our produ+ts as 2ell as our efforts to make our

+ustomers happ, throu1h our produ+ts and ser8i+es. Samsun1 aims to 1ro2 in ndia ,

+ontriutin1 to the ndian e+onom, and makin1 the li8es of our +onsumers simpler3 easier and

ri+her throu1h our superior 4ualit, produ+ts.

Samsun1 is +ommitted to inspirin1 +ommunities around the 2orld , de8elopin1 ne2

te+hnolo1ies3 inno8ati8e produ+ts and +reati8e solutions. Also3 the, are +ommitted to +reatin1 a

ri1hter future , de8elopin1 ne2 8alue for their +ore net2orks industr,3 partners and

emplo,ees. *hrou1h these efforts3 the, hope to +ontriute to a etter 2orld and a ri+her

e:perien+e for all.

QOur aim is to 1ain te+hnolo1i+al leadership in the ndian marketpla+e e8en as our 1oal is to

earn the lo8e and respe+t of more and more of our ndian +onsumers.Q

;alue F Philoso5h6

At Samsun13 a simple usiness philosoph, is follo2ed to de8ote their talent and te+hnolo1, to

+reatin1 superior produ+ts and ser8i+es that +ontriute to a etter 1loal so+iet,.

E8er, da,3 their people rin1 this philosoph, to life. *heir leaders sear+h for the ri1htest

talent from around the 2orld and 1i8e them the resour+es the, need to e the est at 2hat the,

do. *he result is that all of their produ+tsRfrom memor, +hips that help usinesses store 8ital

kno2led1e to moile phones that +onne+t people a+ross +ontinentsR ha8e the po2er to enri+h

li8es. And thatGs 2hat makin1 a etter 1loal so+iet, all is aout.


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Their ;alues

*he, elie8e that li8in1 , stron1 8alues is the ke, to 1ood usiness. *hatGs 2h, these +ore

8alues3 alon1 2ith a ri1orous +ode of +ondu+t3 are at the heart of e8er, de+ision the, make. =et

us look that in some detail-

%Peo5le

Juite simpl,3 a +ompan, is its people. At Samsun13 the,Gre dedi+ated to 1i8in1 their people a

2ealth of opportunities to rea+h their full potential.

%EG=ellen=e

E8er,thin1 the, do at Samsun1 is dri8en , an un,ieldin1 passion for e:+ellen+eRand an

unfalterin1 +ommitment to de8elop the est produ+ts and ser8i+es on the market.

%Change

n toda,Gs fast-pa+ed 1loal e+onom,3 +han1e is +onstant and inno8ation is +riti+al to a

+ompan,Gs sur8i8al. As the, ha8e done for 0 ,ears3 the, set their si1hts on the future3

anti+ipatin1 market needs and demands so the, +an steer their +ompan, to2ard lon1-term

su++ess.

%Integrit6

Operatin1 in an ethi+al 2a, is the foundation of their usiness. E8er,thin1 the, do is 1uided ,

a moral +ompass that ensures fairness3 respe+t for all stakeholders and +omplete transparen+,.

%Co%5ros5erit6

A usiness +annot e su++essful unless it +reates prosperit, and opportunit, for others.

Samsun1 is dedi+ated to ein1 a so+iall, and en8ironmentall, responsile +orporate +iti>en in

e8er, +ommunit, 2here the, operate around the 1loe.


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"istor6

Iith the start of the se+ond millennium3 SASCN e1ins its se+ond +entur,.


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Ie are also a+ti8el, promotin1 our rand 8alue3 a ke, en1ine of usiness 1ro2th.

SASCNs rand 8alue in+reased to CSM$.! illion in %00% from CSML. illion in %00!

and 2as re+o1ni>ed , nterrand &orporation as the fastest 1ro2in1 1loal rand. ation. 6edu+in1 produ+tion

+osts and 2orkin1 hard to maintain our rand ima1e ha8e also +ontriuted mi1htil, to our

sur1e. A++ordin1l,3 SASCN Ele+troni+s has se+ured a nations +redit ratin1 from S'P and

ood,s 2hile SASCN 9ire also has een re+o1ni>ed , S'P for its stailit, and 1ro2th

potential and has re+ei8ed its se+ond +onse+uti8e A ratin1.

Another +lue to the 4ui+k pa+e of our de8elopment 1oes to the heart of our mana1ement philosoph, QIe 2ill de8ote our human resour+es and te+hnolo1, to +reate superior produ+ts

and ser8i+es3 there, +ontriutin1 to a etter 1loal so+iet,.Q Our a+ti8e parti+ipation in 8arious

sports e8ents around has helped promote +ommunit, spirit as 2ell as returnin1 +orporate

profits to so+iet,. As a Iorld2ide Ol,mpi+ partner in the 2ireless e4uipment se+tor for the

%000 S,dne, Ol,mpi+s3 SASCN pro8ided %53000 ad8an+ed di1ital 2ireless

tele+ommuni+ation de8i+es in+ludin1 moile phones. Ie also ha8e ser8ed in that +apa+it, at

the !### Na1ano Iinter Ol,mpi+s3 and 2ill e a Iorld2ide Ol,mpi+ Partner in the %00L

*orino Ol,mpi+s and %00$ Beiin1 Ol,mpi+s. Ie a+ti8el, parti+ipate as a +ontriutor in the

Asian ames3 SASCN Nations &up 6idin1 &ompetition3 SASCN 6unnin1 9esti8al3

SASCN Iorld &hampionship (a C.S. =PA *our)3 and man, other sportin1 e8ents around

the 2orld.

n %0003 SASCN started its mana1ement pro1ram 2ith a ne2 t2ist and aimed to sta,

ahead of the 1reat 2a8es of di1ital +han1es no2 en1ulfin1 the 2orld. Ie e:pe+t nothin1 less

than to lead the di1itali>ation of so+iet, 2ith our ad8an+ed te+hnolo1ies3 +ompetiti8e produ+ts3

and professional human resour+es.


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Resear=h F *evelo5ment

*he +ompan,Gs thrust on Produ+t nno8ation and 6'D has 1i8en the +ompan, a +ompetiti8e

ed1e in the marketpla+e. Samsun1 has set up Samsung India So4t9are Centre SISC) and

Samsung India So4t9are o5erations unit SISO for soft2are de8elopment at Noida and

Ban1alore respe+ti8el,.

n addition to 2orkin1 on 1loal 6'D proe+ts3 SSO is also helpin1 Samsun1 ndiaGs &DA

usiness , fo+usin1 on produ+t +ustomi>ation for the ndian market. Ihile the Samsun1 ndia

6'D &entre has around 00 emplo,ees3 SSO +urrentl, emplo,s o8er $00 hi1hl, skilled

professionals.

Iith an in8estment of o8er CSD !00 million3 SSO is +hartin1 out maor 1ro2th plans in the

+ountr,3 2ith its +urrent fo+us ein1 in the " ' ultimedia area. SSO has alread, applied

for !"5 patents ased on the soft2are de8elopment +arried out here in ndia.

Samsun1 ndia is also +arr,in1 out ation is in8ol8ed in the usiness of

de8elopin1 soft2are for Samsun1 Ele+troni+s &orporation te+hnolo1, solutions in a 8ariet, of

different areas.

S!MS#N8 Ele=troni=s !nnoun=es 3-,? H? Earnings

Sin+e the +omin1 of their S series phones3 Samsun1 has sprun1 its sales to the ne:t le8el3

1i8in1 +hallen1e to all the +urrent +ompetitors in the market.

Samsun1 on 9rida, released its audited earnin1s report for the third 4uarter3 +onfirmin1

performan+e that has on+e a1ain +limed to ne2 re+ords on the a+k of its ala:, smartphone


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line. And the +ompan, +au1ht the top end of that estimate. Samsun1Gs re+ord M#.L illion

operatin1 profit 2as up %LK from the ,ear-a1o 4uarter3 and the +ompan, also topped its earlier

re+ord for 4uarterl, net profit as J net +limed to M.L illion on M55.L illion in re8enue.

Ihile the results last 4uarter refle+ted a flattenin1 1ro2th +ur8e in smartphone sales3 usiness

is still 1ettin1 etter thanks to +heaper 8ersions of its ala:, smartphones and profits from

memor, +hips (9lash stora1e and 6A) that ha8e douled last ,ears results. Iith its +hips in

demand for the ne2 1ame +onsoles3 smartphones3 ser8ers and P&s3 Samsun1 has plent, of

+ustomers (in+ludin1 some of its +ompetitors)3 and is predi+tin1 suppl, 2ill sta, ti1ht for the

near future.


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Retaining =ustomers

Samsun1 +onsiders After Sales Ser8i+e as a ke, differentiator for Samsun1 produ+ts. n order

to deli8er prompt and easil, a++essile ser8i+e3 Samsun1 ndia has set up a 2idespread

net2ork of +ompan, o2ned as 2ell as Authori>ed Ser8i+e &enters to ser8i+e its +ustomers. *he

Samsun1 Ser8i+e Pla>as3 as the &ompan, o2ned Ser8i+e &enters are +alled3 are a first in the

industr,.

*he Samsun1 Ser8i+e Pla>as ser8e as a one-stop shop for Samsun1Gs 2alk in +ustomers.

&ustomers also 1et a +han+e to see the Samsun1 ran1e of produ+ts and intera+t 2ith Samsun1

produ+t spe+ialists to kno2 more aout the +ompan,Gs produ+ts and ser8i+es. Samsun1 is also

in+reasin13 the numer FSamsun1 Presti1e Ser8i+e Pla>asG in smaller +ities like =udhiana '

&oimatore to rea+h out to its +ustomers.


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*o satisf, the needs of its


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Iork is 1oin1 on to2ards de8elopin1 user interfa+es for soft2are appli+ations in lo+al

lan1ua1es. *o deli8er 2orld +lass 4ualit, soft2are3 the testin1 team ri1orousl, tests and

e8aluates the produ+t3 efore deli8erin1 it to the +ustomer

SSO elie8es that Qnno8ation is not onl, useful? it is the onl, 2a, to mo8e up the te+hnolo1,

8alue +hain in the rapidl, +han1in1 2ireless usiness en8ironmentQ. En1ineers are en+oura1ed

and moti8ated to think and patent ne23 inno8ati8e and useful ideas rele8ant to the usiness

en8ironment the 2ork so far has resulted in numerous patent filin1s.

Con=e5t o4 8PRS Old Te=hnolog6

eneral pa+ket radio ser8i+es (P6S) is a standardi>ed pa+ket-s2it+hed data ser8i+e for S

net2ork. t is also kno2n as the se+ond 1eneration standard (%).

Iith the pa+ket-s2it+hed te+hnolo1,3 P6S in+reases data transmission speed from 1>@Db5s to

a ma:imum of ,,&Db5s for uses in the moile nternet.

t 2ill allo2 S operators to take a share of the rapid 1ro2th of nternet usa1e and position

the +ellular ser8i+e as a moile a++ess to the information so+iet,

9or +onsumers P6S Presents-

Al2a,s +onne+ted 2ith P or T.%5 net2orks.

n+reased performan+e for up to !!"@ps

9ast setupHa++ess time

&heap internet a++essHetter than IAP


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Con=e5t o4 ?8

*he 3 short of third eneration3 is the third 1eneration of moile tele+ommuni+ations

te+hnolo1,. net2orks allo2sHsupports ser8i+es that pro8ide informationHdata transfer rates

of a minimum 3--Dbits>

*his te+hnolo1, +an e used for 2ireless 8oi+e telephon,3 moile internet a++ess3 8ideo +alls

and moile *.

9or +onsumers Presents-

Produ=ts that matter2%

Sin+e the e1innin1 of the +ompan, there are se8eral handsets that made an impa+t on the

+ompan,Gs ima1e and up+omin1 for its salesHprofits and 1ood2ill. *hese handsets rou1ht in

somethin1 ne2 to the market that made Samsun1 take a leap further than its +ompetitors.

Some of these handsets 2ere introdu+ed fe2 ,ears a+k3 ut e8en durin1 that time3 the, stood

for somethin1 different and uni4ue.


29/50

Samsung S8"%E3.-

Net2ork S ' EDE Band

Displa, *9* L5@ &olors

6esolution %"0:"00

Iei1ht #%1

Dimensions !0$:5:!%."

Batter, *alk *ime 5$0mins ( %)Stand, L0


30/50

Net2ork ' EDE Band

Displa, SuperAO=ED

6esolution "00:"$0

Iei1ht !!$1

Dimensions !%.%:L:#.L# mm

Batter, *alk *ime L$0mins ( )

Stand, 50


31/50

Net2ork S ' EDE Band

Displa, SuperAO=ED Plus

6esolution !%$0:%0 pi:els

Iei1ht !!1

Dimensions !L.L:0.L:$.L mm

Batter, *alk *ime 50mins ( )

Stand, $%0


32/50

Net2ork S ' EDE BandDispla, SuperAO=ED Plus

6esolution "$0:$00pi:els

Iei1ht !!L1

Dimensions !%5. : LL.! : $.5 mm

Batter, *alk *ime "0mins ( )

Stand, !0


33/50


34/50

&


35/50

di8erse te+hni4ues under a 8ariet, of names3 in different usiness3 s+ien+e3 and so+ial s+ien+e

domains.

:IN*IN8S !N* !N!$


36/50

:inding !ge 8rou5 o4 Res5ondents2

A1e roup 6espondents 6espondents K

!5-%5 $%L-5 %

L-"5 !#

Ao8e "5 !L

:inding O==u5ation o4 Res5ondents2

O++upation of 6espondents 6espondents K

Business an 0Students %0

6i+ksha2 Dri8er $

En1ineers !$

o8t. Ser8ants $


37/50

Shopkeepers 5

Others %

:inding In=ome 8rou52

n+ome roup earl, 6espondents K

=ess than 50000 "$50000 to !50000 %5

!50000 to 00000 !L

00000 ' ao8e !!

Respondent’s %

30, 30%

20, 20%18, 18%

8, 8%

8, 8%

2, 2%

7, 7%5, 5% 2, 2%

Business Man tudents !n"inee#s

Ri$s&a' d#ive# (ovt) e#vants *ouse +ives

ea$&e#s &opeepe#s t&e#s


38/50

:inding Motive behind #sing Mobile2

oti8e 6espondents K

&ommuni+ation 55

=u:ur, !%

ood 9eatures !

Other %


39/50

:inding *uration o4 #sing Mobile2

Duration of Csin1 oile 6espondents K

=ess then ! ear "%

!-% ear %%

%- ear %!

' ao8e !5

Respondent’s %

55, 55%

12, 12%

31, 31%

2, 2%

.o//uni$ation

uu#

(ood eatu#es

t&e#


40/50

:inding Mobile O9ners2

oile O2ners 6espondents K

Basi+ Phones 0

Basi+ *ou+h Phone %0

ultiple Phone Csers !"


41/50

Respondent’s %

30, 30%

20, 20%14, 14%

16, 16%

9, 9%

11, 11% Basi$ &ones

Basi$ ou$&

Mutipe &ones

*i"& !nd

*i"& !nd .a/e#a

uu#


42/50

&


43/50

V *he maorit, of respondents 2ho use moile are 4uite ,oun1.

V *here is a 8er, little s+ope for ne2 entrants in this +ir+le as the ser8i+e pro8ided , the

e:istin1 pla,ers su+h as Samsun13 Apple3


44/50

V As the numers of moile users are relati8el, ,oun13 marketin1 strate1, should e more

fo+used on this a1e 1roup.

V One of the dra2a+ks of Samsun1 rand in this market +ould e its +ommon fla8or not metro

fla8or.


45/50

BB=O66AP


46/50

-arketin1 ana1ement , Philip Kotler

-Sales ' Distriution ana1ement , Tapan K Panda & Sunil Sahadev

-Prin+iples of arketin1 , Kotlar and Armstrong

!rti=leMagaKine2

- ntelli1ent +omputin1 &


47/50

Dear SirHadam3

am a student of aharaa Suramal nstitute perusin1 BBA (B') +arr,in1 out the sur8e, of

+urrent market s+enario of Samsun1 and &onsumerGs eha8ior. *his stud, is part of our +ourse

+urri+ulum and the information pro8ided , ,ou 2ill e +onfidential. @indl, spare some time

and ans2er the follo2in1 4uestions.

J.! Ihat is ,our a1e

WWWWWWWWWWWWWWWWWWW

J.% Ihat is ,our ender

WWWWWWWWWWWWWWWWWWWW

J. Ihat is ,our Profession

WWWWWWWWWWWWWWWWWWWWWWWWWWW

J." Ihi+h phone are ,ou usin1

WWWWWWWWWWWWWWWWWWWWWWWWWW

J.5 Ihat is the pri+e of ,our handset

WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

J.L


48/50

J. Ihat net2ork do ,ou use (*i+k)

a. &DA . S

J.$ f S3 2hi+h ser8i+e pro8ider are ,ou usin1 (*i+k)

a. Airtel . odafone +. dea

d. *N= e. *ata f. Other

J.# Ihi+h attriute +hara+teristi+ ha8e ,ou most preferred (*i+k)

a. ood reputation

. =o2 in8estment

+. Iarrant,' sup.

d. &onne+ti8it,

e. Iei1ht

f. Displa,

1. Er1onomi+s

h. &amera 8ideo

i. Batter, a+kup

. 6DAH Bluetooth

k. Sup. =an1ua1e

l. Brand e4uit,

J.!0 Ihat ,our moti8e ehind usin1 moile (*i+k)

a. &ommuni+ation due to e:tensi8e moilit,

. =u:ur,

+. ood 9eatures and Eno,ment

d. Others (spe+if, if an,)


49/50

J.!! Ihat t,pe of moile phone do ,ou use (*i+k)

a. Basi+ Phone

. Basi+ *ou+h Phone

+. ultiple Phone Csers

d.


50/50

J.!5 Ihat is the 4ualit, of ser8i+e of ,our de8i+e

WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW



J.!L Are phones a ne+essit, or a lu:ur, for ,ou



Please fill in the follo2in1 personal details (Optional)

Name WWWWWWWWWWWWWWWWWWWWWWWW

Phone numer WWWWWWWWWWWWWWWWWW

mpr 2013 3rd semester

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