Business Plan

MP CANNED FOOD

By Martin Pold

Executive summary

My business idea is simple:

MP CANNED FOOD is starting to import canned food (meat products and ready meals) from Estonia to UK and sell them to supermarkets and soon in Leicester Market and also in Leicester Estonian House.

My three big business values:

* Quality products

* Professional customer service

* 100% recyclable products

PersonnelPrevious work experience:•Sales Manager, Footlock, April 2010 – April 2011•Sales Agent, Montana Marketing, June – July 2005•Team Leader (Sergeant), Estonian Army, 2004 – 2005•Head of the Shift, Filee Meat Factory, Estonia, 2003•Sales Agent/Team Leader, Estonian United Bank, 2002 – 2004

Voluntary Work:•Business Expert, Working Knowledge in Nottingham Trent University, June 2012•Leicester and Leicestershire Coordinator, Let’s Do It! UK 2012, 2011 – Present

The Product / Service

• I am going to sell high quality and value for money meat products, for example: Wild Boar, Elk, Venison, Turkey, Horse, Lamb, Chicken, Beef, and Pork in Its own Juice. These canned products can be eaten cold or hot as they are already cooked, alternatively the customer may add it to a dish. Those products are unique in the United Kingdom.

Marketing and SalesWhat are you going to do? How much will it cost?

1. Word of mouth. (Organizing products degustation events in Estonian

House, Polish church and Jesus Army)

2. Advertising in Yello Pages, on my website, online business listings.

3. Business literature - 250 business cards.

4. A story or newsworthy event in local or national papers, radio, TV or

award ceremonies.

5. Social media - Facebook group, Twitter

6. Leaflets - to Estonian House, Polish church and Jesus Army (1000

color double sided A5 leaflets), posters (100 color A3 posters).

7. Printed T-shirt and a pen.

8. Banner.

9. Sample products.

10. 1 day Test Trading in Leicester Market

1. FREE

2. FREE

3. £3.96

4. FREE

5. FREE

6. Leaflets - £65, posters - £30

7. £3.69

8. £8.56

9. FREE

10. FREE

TOTAL COST £111.21

Marketing strategy

Market RESEARCHOne of my key markets is citizens from Eastern Europe specifically “A8” citizens or people who have migrated from the eight Countries that joined the European Union (EU) in May 2004: The A8 is made up of; Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia.

This is a significantly large market within the UK. According to the Migration Observatory based in the University of Oxford (2011) A8 citizens accounted for close to 12% of total Long Term International Migration inflows to the UK in 2009.

Furthermore the Labour Force Survey conducted by the Office of National Statistics suggests that there was a stock of A8 citizens (16 and older) of over 560,000 in 2009.

Research conducted by the Office of National Statistics shows that the Midlands had the second highest number of A8 workers in the country (13%) or roughly 72,800 workers.

I believe that this workforce combined with the estimated 14,560 A8 citizens who are currently unemployed in the Midlands represents a significant market for my canned produce.

Operations

Production:

Transport from Estonia to UK will take about 1 week. I have to order minimum of 1 pallet of products and I have to pay upfront.

Delivery:

If customers are buying it from Leicester Market, then the delivery is included, if they want to deliver it to somewhere else, then transport costs will be extra.

Payment:

I am handling cash only if necessary I can bring in mobile card payments.

Premises:

Leicester Market and Leicester Estonian House

Transport:

Need to order a transport lorry which will pick up my stock from supplier in Estonia and deliver it to Leicester Market; it will cost around £300.

Financials

Cost item What is included and how you worked it out Total cost

Stock 1 pallet of several products of canned food

(meat products and ready meals) £2000

Transport Transport from supplier (Estonia) to UK

(Leicester Market). £300

Storage space rent 1 month of storage space rent for 1 pallet. £66

Market Stall rent 6 days trading per week, first 6 week-period,

insurance and surcharges included. £244

Marketing Using my marketing strategy £30

Trolley New trolley with delivery cost. £100

Insurance 1 year of insurance £50

Exit Strategy

Sale of equity to someone else through a trade sale or devise ways of recouping the capital invested.

Contact details• Mobile: +447726779223• E-mail/MSN: magister01@hotmail.com• Website: http://www.mpcannedfood.co.uk• Facebook Store:

http://www.mpcannedfood.aradium.com