moved to separate deck so the students will have the content for future reference to make it easy to...
TRANSCRIPT
Moved to Separate Deck
So the students will have the content for future reference
To make it easy to segue if/when the conversation takes us here
Product Planning & ProcessesFriday & Saturday 22-23 March, 2013Addendum Deck: Product Competitiveness
Dublin Institute of TechnologyPost-Graduate Diploma in
Product Management
3
Personas in Context
4
Assay of User Goal Space
5
Persona With Goals
6
Relative Problem Importance
By persona & context
7
Capability: Read Anywhere1. Below The Bar - User must be seated, and
have power and internet connectivity (at the time of reading) in order to use the device.
2. na3. Usable but Very Annoying – User can read
while standing without being connected to power or the internet.
4. Not Quite Happy, but Whatever - User must be indoors, with reasonable lighting and temperature.
5. Meh - User can read while riding on the bus or in a car.
6. OK, but Nothing Special- User can read in outdoor lighting.
7. Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments.
8. na9. Wow! - User can read anywhere that the user
would want to read.
8
Capability: Read Anywhere1. Below The Bar - User must be seated, and
have power and internet connectivity (at the time of reading) in order to use the device.
2. na3. Usable but Very Annoying – User can read
while standing without being connected to power or the internet.
4. Not Quite Happy, but Whatever - User must be indoors, with reasonable lighting and temperature.
5. Meh - User can read while riding on the bus or in a car.
6. OK, but Nothing Special- User can read in outdoor lighting.
7. Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments.
8. na9. Wow! - User can read anywhere that the user
would want to read.
9
Kano Analysis of Read Anywhere
10
Relative Capability Effectuveness
By competitive product for read anywhere capability
11
Relative Capability Effectiveness
By problem & competitive product
12
Business Strategy Drivers
For assessing importance of each persona
13
Potential Importance of Each Persona
14
Importance of Each Persona
Given a particular business strategy
15
Strength of Each Competitor
Tells you how “good” each capability needs to be to beat each competitor – given a particular strategy
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