Motivate your sales teaM with CrM lead rating

lead what?

“so, what is lead scoring? simple, it’s a relative ranking of one prospective lead against another.” Steve Gershik, The Innovative Marketeer.

lead what?

You set a list of criteria, to help you figure out which customers are hot prospects and worth additional sales efforts. Essentially, you identify who is most likely to make a purchase from your company.

“so, what is lead scoring? simple, it’s a relative ranking of one prospective lead against another.” Steve Gershik, The Innovative Marketeer.

lead what?

why lead rate with CrM?CRM lead rating, or scoring, is useful because it:

Identifies customers likely to make a purchase

why lead rate with CrM?CRM lead rating, or scoring, is useful because it:

why lead rate with CrM?CRM lead rating, or scoring, is useful because it:

Identifies customers likely to make a purchase

Identifies customers unlikely to make a purchase

why lead rate with CrM?CRM lead rating, or scoring, is useful because it:

Allows efforts to be focused and prioritised based on these rates

Identifies customers likely to make a purchase

Identifies customers unlikely to make a purchase

“Companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not”

Aberdeen Research.

and then?That’s lead rating sorted. what about the motivation promise?

and then?That’s lead rating sorted. what about the motivation promise?From the point-of-view of your salespeople:

Wasted sales effort is

demotivating

and then?That’s lead rating sorted. what about the motivation promise?From the point-of-view of your salespeople:

Wasted sales effort is

demotivating

Constant refusals are demotivating

and then?That’s lead rating sorted. what about the motivation promise?From the point-of-view of your salespeople:

Wasted sales effort is

demotivating

Constant refusals are demotivating

Knowing in advance that a customer is

likely to say ‘yes’ is motivating

and then?That’s lead rating sorted. what about the motivation promise?From the point-of-view of your salespeople:

Wasted sales effort is

demotivating

Constant refusals are demotivating

Knowing in advance that a customer is

likely to say ‘yes’ is motivating

Knowing there is a good chance of

closing a sale means there is a greater chance of making

commission – great motivation!

sound good?Download the eGuide how to avoid CrM backlash to find out more.

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HOW TO AVOID CRM BACKLASH

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