Moustafa Saad Zaghloul OsmanHome: +966-12-6921673. Mobile +966-503617674 - Jeddah, Saudi Arabia.

SummaryTalented Marketing & Business Development professional who effectively multi-tasks and balances customer needs with company demands. Highly organized with 21 years experience. Innovative and attentive to details with outstanding follow-through. Efficiently builds loyalty and long-term relationships with customers, while consistently reaching sales targets. Enthusiastic and results – oriented with expertise in new revenue streams, sales and marketing & corporate presentations.

Marital StatusMarried & " 1daughter ".

NationalityEgyptian.

EducationM.B.B.CH. (Medical Bachelor And Bachelor of Cherargia) with a good average grade in November1986, Faculty of Medicine, Alex. University, Egypt.

LanguageArabic " Mother tongue " English " Fluent ".

Certifications (Courses & Seminars)1991 Selling Skills " Amriya Rhone Poulenc ".1992 IMS Training program " IMS Egypt ".1993 Product Management course "Amriya Pharm. Co.

1993 Marketing, Distribution, Sales Analysis, Forecasting and Salesmanship I&II "A.U.C." 1994 Sales Partnership Program Including Selling Skills &Product Management seminar "Serono - Geneva ".1998 Time management course " A.U.C."1999 Train the trainer course by Proctor & Gamble.

HighlightsComputer skills M. S. Windows, Excel, Power-point, M.S. Word. ExperienceJanuary 2008 to September 2015Present employer “Banaja Trading Company K.S.A – Jeddah” Last position held: Marketing, Sales and Business Development Manager.

Business Development Tasks: 1- Improve an organization’s market position and achieve financial growth. 2- Defines long-term organizational strategic goals.3- Identifies business opportunities & find potential new companies4- Negotiates and closes business deals and maintains extensive knowledge of

current market conditions. 5- Work with internal team, mid and senior level management, marketing, and

technical staff and other managers to increase sales opportunities and thereby maximize revenue for their organization.

6- Develop existing business and ensure it stays satisfied and positive.7- May manage the activities of others responsible for developing business for

the company.8- Prospects for new potential companies & products till completing company

business portfolio.9- Set up meetings between client decision makers and company’s practice

leaders/Principals.10- Work with team to develop proposals that speaks to the client’s needs,

concerns, and objectives.11- Review the general outlines of registration with the principal companies to

ensure it will meet SFDA/GCC requirements before submission.12- Close pursuance for the registration status with the Regulatory Affair

Manager.13- Resumption with the existing principal companies for the registration of

newly potential products.14- IMS sales analysis for the Pharma market and sending the feedback to the

principal companies to improve its sales rank, market share & market growth.15- Follow up with the principal companies to ensure the on time stock

availability for the newly launching products as planned in the forecast.16- Present to and consult with mid and senior level management on business

trends with a view to developing new products. 17- Using knowledge of the market and competitors, identify and develop the

company’s unique selling propositions and differentiators. 18- Monthly sales analysis for the followings:

Actual sales vs. target /product/value/unit/LOB/company/branch. The stock availability of the existing products. Sales/customer type (hospitals, chain pharmacies, subagents).

Marketing Tasks:1- Develops and implements new marketing methods to assure the market

penetration of products in the long run.2- Prepares prescription panels in relation to regions and product types to define

marketing strategies of the products.3- Evaluates the price polices of competitive products and suggesting a new pricing

approach for existing products.4- Prepares short and long term Sales and Marketing plans for licensed–in products5- Marketing studies for the existing & new products and preparing project

justification to be licensed-in.6- Study the marketing strategies of products in different markets and adopts them

to the local market conditions.7- Makes quantitative analysis of physicians, hospitals, clinics and their

geographical distribution together with their target locations.8- Either subscribes or obtains information sources i.e. IMS, script, medical indexes,

patent publications, and product reference books… etc. To overview the worldwide product developments.

9- Collects and analysis information on the marketing activities of competitors and suggest necessary modifications in relation to the product range.

10- Follow up the registration of new products.

Sales Tasks1- Develop a sales, collection and credit strategy to achieve organizational sales goals and revenues2- Set individual sales targets with sales team3- Delegate responsibility for customer accounts to sales personnel4- Co-ordinate sales action plans for individual salespeople5- Oversee the activities and performance of the sales team6- Ensure sales team has the necessary resources to perform properly7- Monitor the achievement of sales objectives of the sales team8- Liaise with other company functions to ensure achievement of sales objectives

9- Evaluate performance of sales staff10- Provide feedback, support and coaching to the sales team11- Plan and direct sales team training12- Assist with the development of sales presentations and proposals13- Co-ordinate and monitor online sales activity14- Investigate lost sales and customer accounts15- Track, collate and interpret sales figures16- Forecast annual, quarterly and monthly sales revenue17- Generate timely sales reports18- Develop pricing schedules and rates19- Formulate sales policies and procedures20- Help prepare budgets21- Control expenses and monitor budgets22- Maintain inventory control

Financial Tasks:1- Prepares annual expense budget of his department and contributes in the

preparation of marketing and sales budget in relation with estimated expenses.2- Contributes in preparation the Profit & Loss monthly report.

Managerial and/or Supervision Tasks: (When the principal company asking the agent to handle the marketing and promotion activities)

1- Ensure Medical Reps. Carry out their specific targets.2- Improve sales by developing marketing and sales plans and daily follow up with

sales force.3- Recommending various procedures to let new products develop others and

improve sales of other products.4- Developing skills of Medical Reps. Through various training and cycle meetings.5- Problem solving and decision making.

Reporting Tasks:1- Field force monthly performance report2- MTD sales achievement Vs the target.3- Sales statistic net sales reports.4- Stock sales movement report.5- Item sales record.6- Customer – item report.7- Samples and Bonus report.8- Inventory analysis by expiry date.9- Profit & loss monthly report.

JOB-RELATED COMPETENCIES: Behavioral

1- Effective, solid, firm and flexible personality.2- Active Listening.3- Co-operative with his superior and his colleagues

Managerial1- High level of sales leadership and managerial skills2- Good presentation and negotiation skills 3- Problem solving and decision making.4- A good knowledge in finance, logistics, external and internal communication

systems.5- High knowledge of computer systems.

_________________________________________________________________________August 1995 to December 2007Previous employer: Saudi Import Co. "Banaja" K.S.A - JeddahLast position held: National Sales & Marketing Manager Seven Seas British company. Assignments:

1- Preparing the promotion materials and trains the field force on the implementation of such documents.

2- Prepares Promotion Materials in line with the defined strategies of products.3- Organizing group promotional activities and scientific product studies.4- Pricing for Seven Seas products.5- Prepares annual expense budget of Seven Seas and marketing and sales budget in

relation with estimated expenses, which will arise due to promotional strategies, i.e. printed material gifts, samples, conferences, audiovisual activities.

Accomplishments:1- Improving in- Developing an organization for the field force of 3 persons in Y1996

to 25 persons in Y 2007.2- Market sales for Seven Seas (Sales growth from SR 1.5 M in Y 1994 to

SR 30 M in Y 2008).3- Improving to-market sales for Seven Seas (Sales growth from £ 250 K in Y 1994 to

£ 2.4 M in Y 2008).4- Improve profitability from Seven Seas (Net Profit growth from 5% in Y1994 to 12%

in Y 2008).________________________________________________________________________April 1994 to July 1995 Previous employer: Serono Pharmaceutical Co. K.S.A. JEDDAHLast position held: Product Specialist.Assignments: Promotion of ethical products in governmental and private hospitals

January 1991 to February 1994First employer: Amriya Pharmaceutical Co. Egypt - AlexandriaLast position held:Product Manager.Assignments:

1- Marketing studies for new products and preparing project justification to be produced.

2- Collects and analysis information on the marketing activities and marketing strategies of competitors and suggest necessary modifications for marketing Amriya products.

3- Preparing the marketing plan for existing and new products.4- Preparing the promotion materials and trains the field force on the implementation

of such documents. 5- Organizing group promotional activities and scientific product studies at important

centers.6- Preparing the promotion materials required for symposia and conferences. 7- Undertakes the general marketing and sales training of field force in relation to the

product range.8- Forecasting sales budget.9- Pricing for new products.

_________________________________________________________________________July 1988 to December 1990Military Service as anesthesiologist in General Military Navy Hospital._________________________________________________________________________March 1987 till May 1988As a Post Graduate House -Officer in the Hospitals of Alex. University and Hospitals of Ministry of Health.

HobbiesSwimming, Tennis, Tennis table, Walking and Music.

ReferencesMr. Sufian Banaja – VP for sales – Banaja Holdings Company+966-12-6511111 ext 412/666.

Mr. Ayman Hamadallah –VP for finance – Banaja Holdings Company+966-12-6511111 ext 422/484.